Md Samiul Kabir

ID: 20-91561-1

American International University Bangladesh (AIUB)

Stakeholder Mapping

Stakeholder Mapping is a process and visual tool to clarify and categorize the various stakeholders by
drawing further pictures of what the stakeholder groups are, which interests they represent, the
amount of power they possess, whether they represent inhibiting or supporting factors for the
organization to realize its objectives, or methods in which they should be dealt with. It allows to
understand who the stakeholders are for the organization. Stakeholder mapping is a collaborative
process of analysis, debate and discussion that draws from multiple perspectives to determine
appropriate partners.

Stakeholder Engagement

Stakeholder engagement is the process used by an organization to engage relevant stakeholders for a
purpose to achieve accepted outcomes
Stakeholder Interest Key Influencer Influence Needs Expectation Risk
Decision
maker
Finance Unit Provide CFO Finance Decision making, Internal & Provide regular Organization
company Manager, provide external report to will not be
financial Financial transparency reporting, Pay inform able to identify
performance Controller TAX, Get more management the financial
investors etc performance
and hence cam
impose bigger
risks for
incurring
losses due t
uninformed
decisions.
Sales Unit Bring more Head of Team Impact company Without sales Sales unit will Business will
business to Sales Leader growth and bring unit, be able to find not grow.
the more revenue. It manufactured more
organization helps making products will opportunity to
future decision not be sold market and sell
for making hence cost will products and
investment grow without impact in
decisions, earning any company’s
growth of the revenue turnaround
organization, resulting loss
marketing
activity,
manufacturing
activity etc