A

PROJECT REPORT

ON

''A STUDY ON CONSUMER PREFERENCE & BRAND LOYALTY

TOWARDS RITIKA SECURITIES”

IN THE PARTIAL FULFILLMENT OF TWO YEARS

FULL TIME MASTER DEGREE IN BACHELOR ADMINISTRATION

ASM'S INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH

CHINCHWAD, PUNE-411019

SUBMITTED BY: GAURAV TARUN SONKESHARIYA

ROLL NO: 191131
MBA (2019-2021)

UNDER THE GUIDANCE OF

PROF. SANJAY DHARMADHIKARI SIR
 ACKNOWLEDGEMENT

I own my sincere thanks and gratitude to Mr. SMARJEET DAS who inspired me by his
able guidance and was a constant guiding light during the course of project study. The support
and knowledge provided by him has been a great value addition for me and will go a long way
in building a promising career. Last but not least, I am also thankful to all the respondents of my
survey without whom the project would not have been completed successfully.

(GAURAV SONKESHARIYA)
 DECLARATION

I, the undersigned, hereby declare that the Project Report entitled

“CONSUMER

PREFERENCE AND BRAND LOYALTY TOWARDS RITIKA SECURITIES” is written and submitted
by me to ASM’s IBMR, Pune in the partial fulfillment of the requirement for the award of degree of Master of
Business Administration under the guidance of Prof. SANJAY DHARMADHIKARI. This is my original
work and the conclusions drawn therein are based on the material collected by me.

Place: Pune Name of the student

Date: Gaurav Sonkeshariya

 INDEX

SNO. TITLE PAGE

1. Executive Summary 1

2. Objectives & Scope of the project 6

3. Company profile 7

4. Product Profile 9

5. Theoretical Background 12

6. Resarch Methodology 15

7. Data Analysis & Interpretation 20

8. Findings 30

9. Limitations of the project 31

10. Recommendations/Suggestions 32

11. Conclusion 33

12. Bibliography 34

13. Annexure 35
 Executive Summary

India has emerged to be one of the fastest developing economies in the world. Many Indian companies
have expanded their business globally with mergers and acquisition. Thus indian equity markets today are
attracting investors from around the world to take advantage of india’s growth story. As the companies
grow their shareholders are benefited with good dividend and capital appreciation on investment in equity
shares of such companies. Number of companies listed in the stock exchange (BSE & NSE) has been
increasing every year with new IPO’s coming in the market.

In India people are realising that equity has potential to give the highest return as compared to other
investment avenues however people do not have proper knowledge in which stock to invest to get good
returns. They just invest on the basis of tips given by brokers of friends which are not always accurate.
The penetration of equity investment in the indian markets is just around 5 %, which means that the
indian investors are not able to take the maximum advantages of indian growth. Since the penetration of
investment in equity is quite low, it is very important for the brokers to keep their existing customers
satisfied in the course of acquiring clients.

Understanding the service gaps is very important in creating strategies for market growth. The report
looks into the detailed analysis of which factors are driving the customer satisfaction, the gaps between
the perception of the organisation and the clients and the recommendation to bridge the same.

1
 Consumer Preference and Brand Loyalty

All marketing starts with the consumer. So consumer is a very important person to a marketer.
Consumer decides what to purchase, for whom to purchase, why to purchase, from where to purchase, and how
much to purchase. In order to become a successful marketer, he must know the liking or disliking of the
customers. He must also know the time a nd the quantity of goods and services, a consumer may purchase, so
that he may store the goods or provide the services according to the likings of the consumers. Gone are the days
when the concept of market was let the buyer’s beware or when the market was mainly the seller’s market. Now
the whole concept of consumer’s sovereignty prevails. The manufacturers produce and the sellers sell whatever
the consumer likes. In this sense, “consumer is the supreme in the market”.

As consumers, we play a very vital role in the health of the economy local, national or international.
The decision we make concerning our consumption behavior affect the demand for the basic raw materials, for
the transportation, for the banking, for the production; they effect the employment of workers and deployment
of resources and success of some industries and failures of others. Thus marketer must understand this.

Preference (or "taste") is a concept, used in the social sciences, particularly economics. It assumes a real
or imagined "choice" between alternatives and the possibility of rank ordering of these alternatives, based on
happiness, satisfaction, gratification, enjoyment, utility they provide. More generally, it can be seen as a source
of motivation. In cognitive sciences, individual preferences enable choice of objectives/goals.

 Consumer Preference

Consumer preference is defined as the subjective tastes of individual consumers, measured by their satisfaction
with those items after they’ve purchased them. This satisfaction is often referred to as utility. Consumer value
can be determined by how consumer utility compares between different items.

Consumer preferences can be measured by their satisfaction with a specific item, compared to the opportunity
cost of that item since whenever you buy one item, you forfeit the opportunity to buy a competing item.

2
The preferences of individual consumers are not contained within the field of economics. These preferences
are dictated by personal taste, culture, education and many other factors such as social pressure from friends
and neighbors. For example, someone who prefers to own a specific brand of a smartphone because her
friends all have the same brand.

People often prefer some aspects of a product, but not others. When comparing sofas, the color, fabric and
size of the sofas can each have an impact on consumer preference, as well as the number of extra cushions
they have. Not all of these aspects carry the same weight. When comparing two restaurants, for example, you
may prefer the food and the ambiance of one over the other, but having a rude waiter at one restaurant may
cause you to prefer the other restaurant overall.

While consumer preference is an indicator of consumer demand, it’s important to note that consumer choices
are not always determined by preference alone. Choices are often limited by a consumer’s income or budget,
compared to the cost of the item, which is why so few people drive luxury cars or fly first-class.

 Why Is Consumer Preference Important ?

Because consumer preference determines what products people will buy within their budget, understanding
consumer preference will give you an indication of consumer demand. This information will help to ensure
that you have enough product to meet demand and will help you determine the price for your product.

If, for example, your company makes dresses, knowing what women prefer in a dress will help you determine
which colors and fabrics will sell better than others, as well as whether shorter hemlines will sell better than
longer hemlines. If your products are comparable to more expensive brands, you may be able to sell them at a
higher profit. On the other hand, if your competitors offer similar dresses for less money that are also
preferable to yours, you may need to reduce production, change the design or reduce your profit to ensure you
aren't left with too much inventory at the end of the season.

As the preference for one product over another increase, one product may outsell the other even if the price is
much higher. However, when the preference is negligible, then price and availability become the determining
factors over which one will sell better.
3
 Brand Loyalty

Brand loyalty is the tendency of consumers to continuously purchase one brand’s products over another.
Consumer behavior patterns demonstrate that consumers will continue to buy products from a company that has
fostered a trusting relationship. Loyalty is extremely beneficial to businesses as it leads to repeat purchases by
consumers, higher revenues, and customer referrals.

Brand loyalty is a scenario where the consumer fears purchasing and consuming product from another brand
which he does not trust. It is measured through method like word of mouth publicity, repetitive buying, price
sensitivity, commitment, brand trust, customer satisfaction, etc. Brand loyalty is the extent to which a customer
constantly buys the same brand within a product category. The consumers remain loyal to a specific brand as
long as it is available. They do not buy from other suppliers within the product category. Brand loyalty exists
when the consumer feels that the brand consists of right product characteristics and quality at right price.
Greater loyalty levels lead to less marketing expenditure because the brand loyal customers promote the brand
positively. It also restrains new competitors in the market. Brand loyalty is a key competent of brand equity.

 Why is brand loyalty important ?

Having a loyal customer base can help a business push past its competitors and give it the competitive
advantage it needs to succeed in the marketplace.

Companies with strong brand loyalty will see its customers repeatedly buy its products or services, regardless of
changes in price or convenience. Frequent purchasers of one company’s product are less likely to be swayed by
the marketing messages of competitors, thus increasing the chances that those customers will continue to
conduct business with the that company.

In addition to having higher sales than those without brand loyalty, companies that have successfully
established a loyal following can enjoy a growing customer base as well. Loyal customers have the potential to

4
turn into open advocates and brand ambassadors for a company. Satisfaction with a business will drive them to
spread brand awareness and refer new customers, effectively providing a company with costless advertising.

A great method for nurturing brand loyalty is having a rewards program. Many companies entice customers to
make a purchase by offering points or a similar object to be redeemed for prizes and awards.

Objective of the Study

5
● To compare various parameters of customer satisfaction.

● To study the perception of the customers with reference to the share market.

● To analyse the level of satisfaction of customers transacting business through Ritika Securities.

● To offer suggestions for increasing the level of satisfaction of the customers.

● To study various services offered by Ritika Securities.

● To study the data trending and to carry out a competitive analysis of Ritika Securities.

● To study the factors determining the source of stocks and mutual fund strategy in the market.

Company Profile

6
Ritika Securities established in the year 2010 it seems a new firm, but our experience of
Management and Analysts is of more than 8 years. We are a team of very young and enthusiastic
people, with ample experience and knowledge to withstand the volatility of Financial Markets.

We have partnered with LKP Securities as sub-broker. Ritika Securities focused on all segment
of market. Based in Mumbai, we serve customers across the country from various classes of
mass. It is said that the stock markets are for the Rich, but we say it is for one and all.

All data and reports at Ritika Securities are only information services for subscribers and are not
individualized recommendations to buy or sell securities, nor offers to buy or sell securities.
Investment in equity shares, futures, options and commodities has its own risks.

Available information provided under a specific client subscription with Ritika Securities are
purely a view point of a group of individuals and there is no guarantee on the returns. Hence all
the visitors are requested to apply their prudence and consult their financial advisor before acting
on any of the recommendations by this site or any of its modes. Neither Ritika Securities nor any
of its promoters, members, or employees holds any responsibility of losses incurred (if any) by
acting on the recommendations.

Limited is a Private incorporated on 15 February 1995. It is classified as Non- govt company and
is registered at Registrar of Companies, Delhi. Its authorized share capital is Rs. 100,000 and its
paid up capital is Rs. 200. It is inolved in Activities auxiliary to financial intermediation, except
insurance and pension funding. [This Group includes activities involved in or closely related to
financial intermediation other than insurance and pension funding but not themselves involving
financial inter-mediation].

Ritika Securities Private Limited's Annual General Meeting (AGM) was last held on N/A and as
per records from Ministry of Corporate Affairs (MCA), its balance sheet was last filed on N/A.

Many broking firms whole focus is on sales and generating commissions from clients. Normally,
they will recommend that their clients close positions as soon as they are profitable so they can
place new trades. These brokerage firms normally have a high turnover of brokers. This is the
reason behind birth of Ritika Securities.

7
We believe place should be professional, with an emphasis on analyzing the commodity markets
and returns for clients. If you consistently make money for clients, the commissions and referral
accounts will take care of themselves. Be part of Ritika to Experience the joy of investing while
adding value to your investments and knowledge to your brain.

Product Profile

Narnolia ( Broker-1)

8
Narnolia Securities Limited is a Public incorporated on 01 May 1997. It is classified as Non- govt
company and is registered at Registrar of Companies, Kolkata.

This Group includes activities involved in or closely related to financial intermediation other than
insurance and pension funding but not themselves involving financial inter-mediation.

At Narnolia, we focus on improving the health of your wealth. We have created one of the best data-
driven buy-side research team in the country, with capabilities spread across asset classes and
investment strategies.

Mission and Vision of Narnolia

 Vision:- Narnolia will be the most trusted, most knowledgeable, most understanding and most concerned
provider of value added and customer centric financial services.

 Mission:- Narnolia protects and improves their customer, with all regards to financial health. We shall
invest most of our time, energy and resources to reduce gaps at each touch point with our existing
investors, and shall see our growth in their growth.

PRODUCTS OF NARNOLIA

❖ Equities
❖ Share market
❖ Mutual Funds
❖ Commodities
❖ Gold
Business Models

9
F Wealth Fund
Management
management

Business Model

Distribution Broking

FAQ

 How is Narnolia different from others?

10
 With 100 years of combined research experience of the promoters of the group, both at local
and global levels, we are different not simply because we have been able to generate superior
return over the benchmarks and peers: instead, unlike other investment firms who focus
solely on returns, we focus on quality of return, measured in terms of risk adjusted return. We
have been pioneer in creating products and solutions which others wish to emulate, be it SDR
(portfolio analytics), process driven research, fusion analytics etc.

 How much return should I expect from my investments?

Return expectations of all those who invest beyond fixed deposits can broadly be classified in
four groups: All investment products of Narnolia have been developed keeping the above
long term returns in mind. But, what is critical here which most of the advisors normally hide
from you is that all these products have different risk – return dynamics over different time
frames. We discuss at length with you and then create the right investment basket for you
with the support of our world class wealth management, financial planning and risk analytics
tools.

Theoretical background

11
 LKP Finance Limited is an India-based holding company, which is engaged in investment

activities and other financial services. The Company is a non-banking finance company

(NBFC). The Company is engaged in Interest and Dividend Income, and Profit on sale of

Shares and Securities. It offers various services, including equity broking in cash and

derivatives, Internet-based trading, demat services, research, debt and money market broking,

merchant banking (category 1), currency, merger and acquisition (M&A), commodity trading,

mutual fund distribution and life insurance distribution.

 With a legacy dating back to 1948, LKP Securities Limited is a ISO9002 certified and is a

pioneer in the financial services business & has carved a niche for itself as a one-stop solution

for all financial & investment providers. LKP Securities Limited has been a listed entity on

BSE since December 2016.

 We have a presence PAN India with

 Presence across 200+ cities in India

 1,50,000+ direct active clients

 3000+ Business Associates

 19 Branches including our Head Office in Nariman Point, Mumbai.

 9 Regional Offices

 Secured and sophisticated systems, operation processes and clear Risk management policies to

handle high volumes business.

LKP Securities is a well established and dynamic broking house in India. Known for its state-of-
the-art systems and innovative processes, LKP offers a single window advantage to its clients for
all capital and money market related requirements.

12
• Equity Broking in Cash and Derivatives

• Internet based trading

• Demat services

• Research

• Debt and Money Market Broking

• Merchant Banking

• Currency

• Loan Against Shares And Margin Funding

• Merger and Acquisition (M&A)

Three Pillars of LKP

Research, Technology and Trust

13
A solid focus on short term and long term research ensures that market participants are able to trade with
a clear and scientific view. Technology actually forms the touchstone for our internet trading, DMA and
risk
management and gives us a cutting edge. Above all, the trust reposed by customers defines us and that
continues to be our guiding force.

Research covers a wide spectrum from macroeconomics forecasts to penetrating analysis of

companies and sectors; the research is highly rated for its accuracy, clarity and comprehensive
coverage which include Fundamental Analysis, Technical Analysis & daily research reports.

Research Methodology

Research methodology is the way to systematically solve the research problem. Research
methodology not only talks of the methods but also logic behind the methods used in the
14
context of a research study and it explains why a particular method has been used in the
preference of the other methods.

A research methodology involves specific techniques that are adopted in the research
process to collect, assemble and evaluate data. It defines those tools that are used to
gather relevant information in a specific research study. Surveys, questionnaires and
interviews are the common tools of research.

Data collection methods:

After the research problem, we have to identify and select which type of data is to research. At this stage;
we have to organize a field survey to collect the data. One of the important tools for conducting market
research is the availability of necessary and useful data. 

Primary Data:- These are the data which are collected from some primary sources i.e., a source
of origin where the data generate. These are collected for the first time by an investigator or an
agency for any statistical analysis.

Research type:- Primary research

❏ Questionnaire

❏ Telephonic interviews

❏ Surveys

Secondary Data:- Secondary data is research data that has previously been gathered
and can be accessed by researchers. The term contrasts with primary data, which is data
collected directly from its source.

Collection of Data:-

• The research is done through secondary data.

• Data is collected from the company and their clients.

15
• Data is collected through websites.

SAMPLE SIZE:

Sample size denotes the number of elements selected for the study. For the present study, 50
respondents were selected at random.

SAMPLE METHOD:

Sample is selected by using a non-probability convenient sampling method.

SAMPLING AREA:

Informal pools of friends and neighbors or people responding to an invitation.

RESEARCH INSTRUMENT: QUESTIONNAIRE

Designing and implementing the questionnaire is one of the most interesting and challenging
tasks of conducting research. Questionnaire designing also becomes important and necessary
when he/she observes that unless the data discussion or otherwise is noted down, its basic form
will be distorted. The questionnaire is the backbone for obtaining data during a telephone survey.

DETERMINING TYPE OF QUESTIONS:

After specifying the required data, the researcher must decide the type of question required to be
asked from the respondent to collect this data. He/she must understand various existing types of
questions and decide which of these would suit the most of his/her project situation. There are
different types of questions they are as follow:

16
 Direct question - Direct question are just what their name indicates eg. Have you purchased a
brand?

Indirect questions- Indirect refers to those whose responses are used to indicate or suggest
dates about respondents other than the actual facts given in the answer.

RESEARCH DESIGN: DESCRIPTIVE RESEARCH DESIGN

Research design:

Research design is important primarily because of the increased complexity in the market as well as
marketing approaches available to the researchers. In fact, it is the key to the evolution of successful
marketing strategies and programmers. It is an important tool to study buyer’s behaviour, consumption
pattern, brand loyalty, and focus market changes. A research design specifies the methods and procedures
for conducting a particular study. According to Kerlinger, “Research Design is a plan, conceptual structure,
and strategy of investigation conceived as to obtain answers to research questions and to control variance.

Importance of Descriptive Study :

● During the analysis of characteristics of certain groups, for eg. users a product with different
age, sex, education etc.
● To forecast the future trends.
● To study whether certain variables are associated eg. income and usage of a product.

17
Pie chart:

This is very useful diagram to represent data, which are divided into a number of categories. This
diagram consists of a circle of divided into a number of sectors, which are proportional to the values they
represent. The total value is represented by the full create. The diagram bar chart can make comparison
among the various components or between a part and a whole of data.

Bar chart:

This is another way of representing data graphically. As the name implies, it consist of a number of
whispered bar, which originate from a common base line and are equal widths. The lengths of the bards
are proportional to the value they represent.

RESEARCH METHODOLOGY

18
 Research design Descriptive research

Research instrument Questionnaire

Questionnaire Open ended and close ended

Contact method Survey and Personal interview

Method of data collection Primary data and Secondary data

Sampling method Non-probability sampling

Sampling type Area sampling

Sampling unit Friends

Sampling size 50

Data Analysis and Interpretation

1. What are the Occupation/Income sources of the client.

 Agriculture
 Govt. Employee
 Private Employee
 Business/Profession
 Student
19
 Interpretation:

 From the above chart we can say that 78% are of the students.

 There is not a single farmer considered in the group.

 12% are government employees, 8% are private employees and 2% are business professionals.

2. What is the Age of the clients ?

❖ Below 20
❖ 20-25
❖ 26-35
❖ 36-45
❖ 45-55

20
 Interpretation:

 There are around 60% clients who come under the 20-25 age category.

 These are the age clients who know much about the share market.

 There are 12% under 45-55 age, 4% 36-45 age, 16% 25-35 age and 8% below 20 age group.

3. How many of the clients think of paying the brokerage charges ?

Students 5

Managers 10

Business man 20

21
 Interpretation:

 From the above chart we can understand the businessman was in huge range who invest in trading and legally
through brokerage charges.
 Managers sometimes tries to afford the brokerage when such things occurs while investing some huge amounts.

22
 4. How many clients do have the Demat account in Ritika securities?

★ Below 20 - 00
★ 20-25 - 05
★ 26-35 - 09
★ 36-45 - 01

★ 45-55 - 00

Interpretation:

● From above data we can say that there are 5 clients in between 20-25 who have Demat account.

● There are 9 clients who comes under the 26-35 age group and 01 client who have Demat account.

23
 5. From where all information received in your phone.
Gmail 16

Application 3

SMS 18

Other 13

20
18
16
14
12
10
8
6
4
2
0
Gmail Application SMS Other

Interpretation:

 Most of trading company prefer to send all information to customer by SMS and after
that on the Gmail. By above chart we can say that they also started send information into application and
other source also.

6. What was the source for Online Payment ?

24
 Applications 4
Net Banking 10
Other websites 8

Source of Payment

Other Websites

Net Banking

Applications

0 2 4 6 8 10 12

Interpretation:

 Everything is available on application so most clients paid premium on application through mobile or

PC, Some of them paid by net banking and remaining paid through websites. By this we interpret

that Insurance companies receive payment by online transaction during this pandemic situation.

7. Which payment process comfortable for customer ?

25
 Online 80

Offline 20

Online
Offline

Interpretation:

 We took feedback from the customer that which is comfortable to them for their payment

process then after analysing it conclude that 80% of people prefer online platform.

8. How satisfied are you with the current features of the products in this category ?

26
 Extremely satisfied
Dissatisfied

Very satisfied

Moderately satisfied

Not very satisfied

Interpretation:

 From the above chart we can understood that around 16 customers are not very satisfied, 10 are
moderately satisfied, 16 dissatisfied and the rest of the very satisfied and extremely satisfied are 14%
and 10%.

9. Does Ritika securities have all the features you want ?

27
 No

Yes

Interpretation:

 If we talk about the features of the company around 33 customers are finding it successfully about the
features what the company is providing and rest of the 17 did not find it helpful.

10. Which of our products/services are you interested in?

● Mutual funds - 37
● Share market - 8

28
● Insurance - 05

35

30

25

20

15

10

0
Mutual fund Share Market Insurance

Column2

Interpretation:

● Most of the clients are interested in mutual funds, 12 clients are interested in the share market and 5 are
interested in insurance.

Findings

29
● From the study it was found that the majority of the customers are highly students, who are surveyed.

● From the study it was found that many of the customers think that the share market will recover after the

lockdown.

● Most of the customers prefer the brokers while investing in the share market.

● Many customers open the account in Ritika securities but not invest.

● Many clients are fully aware about the Ritika securities and many of them are not aware about it.

30
 Limitations

The study is based on primary data as well as secondary data through questionnaire, annual reports of the
company and internet. Researcher have tried his level best to make the results realistic and worth to the user.
There are certain limitations of the study, which we should keep in mind before using these results for business
purpose. The limitations of the study are as follows:

1) Time: Research work requires lot of time to collect the data. Editing of raw data and analyzing the
refined data. But due to shortage of time I have also utilized edited data from secondary source.

2) Cost: Cost is an important factor to any researcher hence cost constraint applies to us also because
researcher have to complete his study with limited resources.

3) Lack of quantitive analysis: Research is based on consumer perception. Qualitative aspects of

companies are omitted from books at all as these cannot be expressed in realistic terms.

Suggestions
31
★ From the above analysis of the survey and personal observation of the customer towards the awareness of
the share and the share company ritika securities. Lots of experience gained from the survey. The
observations and suggestions provided by the researcher will help the company to survive in the market
and also improvise their market potential in the competitive.

★ The company should explain the benefits of intraday (buy and sell today) operations certain customers
invest in shares.

★ Many of the customers are not aware of software. This usefulness should be explained to them by giving
demonstrations again and again which is necessary to them for buying and selling the shares and for
watching the market.

Conclusion

32
 On the basis of the study it is found that the Ritika Securities, Narnolia and LKP are the better
service providers than the other stockholders because of their timely research and personalized
advice on what stock to buy and sell.

 It provide the information’s through internet and mobile alerts that what IPO’s are coming in
the market and it also provides its research on the future prospects of the IPO.

 The company also organizes seminars and similar activities to enhance the knowledge of
prospective and existing customers, so that they feel more comfortable while investing in the
stock market.

33
 Bibliography

● http://propid.ischool.utoronto.ca/digitalwallet-overview. Retrieved 27/03/2015.

● Shodhganga.

● https://docs.google.com/forms/d/e/1FAIpQLSe6XyQJuUEGH057dXcFnC f8-

5IHbbzdG4bpkoM1uw3E6uguHw/formResponse.

● Narnolia official website.

● https://www.slideshare.net/SagarSutar3/customer-satisfactiontowards-sharekhan-for-investing-

in-shares-and-equity-market

● Ritika securities website.

● LKP securities website.

Annexure

34
1. Your Name

Your answer_________________.

2. Email ID

Your answer________________.

3. Contact No

Your answer__________________.

4. Address (Location):-

Your answer________________.

5. Age

❏ Below 20

❏ 20-25

❏ 25-35

❏ 35-45

❏ 45 & Above

6. Gender

35
 ❏ Male

❏ Female

❏ Prefer not to say

7. Marital Status

❏ Married

❏ Unmarried

❏ Other

8. Highest Education/professional Qualification

Your answer__________________.

9. Occupation/Income sources

❏ Agriculture

❏ Govt. Employee

❏ Private Employee

❏ Business/Profession

10. Annual Income

36
 ❏ 0-3 Lacs per Annum

❏ 3-5 Lacs per Annum

❏ 5-8 Lacs per Annum

❏ 8-12 Lacs per Annum

❏ More than 12 Lacs per Annum

11. Annual Saving

❏ 0 - 25000

❏ 25000 - 100000

❏ 100000 - 300000

❏ More than 300000

12. No of dependent Family members

Your answer____________________.

13. Are you a Tax Payer?

❏ Yes

❏ No

❏ Other
37
14. Have You invested in Stock Market recently

❏ Regularly

❏ Never

❏ Long Back but Not Now

❏ Other

15. Do you Hold any Demat Account

❏ Yes

❏ No

❏ Other:

16. If you have existing investment in stock market, do you think it is performing well?

❏ Yes

❏ No

❏ Maybe

17. Do you feel that your existing portflio need a serious review due to this lockdown effect in
stock market in recent days?

❏ Yes

38
 ❏ No

❏ Maybe

18. Which following financial products you are aware of? *

❏ Fixed Deposits

❏ Recurring Deposits

❏ Providend Fund

❏ Mutual Funds

19. Where did you frequently invest?

❏ Fixed Deposits

❏ Recurring Deposits

20. Do you think Stock Market will recover after lockdown?

❏ Yes

❏ No

39
21. Do You think this is the right time to invest in equity as there is a higher potential upside
in the stock market?

❏ Yes

❏ No

❏ Maybe

22. In This Volatile Market do you think you need a Good Adviser over a cheap/free demat
Account?

❏ Good Adviser/broker with well established research base

❏ cheap/free demat service with poor research base.

❏ Other

40