Negociacion Internacional Servicio Nacional de Aprendizaje Sena Evidence 2: Market Projection Market Share Projection Tips For Small Businesses and "

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NEGOCIACION INTERNACIONAL

SERVICIO NACIONAL DE APRENDIZAJE SENA

Evidence 2: Market Projection

Market Share Projection Tips for Small Businesses and “

This text is very important at the time of entrepreneurship, as it advises


guidelines, and allows knowing beyond the importance of marketing in the
entire course of entrepreneurship for small businesses.

Explore many marketing, explore the current trends of the Analysis your
customers, Implement Explore other opportunities need to study its
competitors strong marketing plan, which targets its TG. your customers are
your best consultants competitors, Analysis yourself business plan this step
comes first ready to implement the plan These 8 steps make sure you are
covering competitors as well as the market scenario marketing plan changes as
you analysis yourself Prepare your marketing plan Follow up, steps can be
carried out in varied priorities.

To help, there are several sources of information that can be used. Some of
these include trade magazines, industry or market publications, the internet
itself and getting the information directly from customers.
Market Share Projection Tips for Small Businesses

Every small business wants to


increase sales and grow market
share STEPS

Successful
rererequeire
your
customers
Explore Analysis
are your
best your

competiros
Many competitors as well as
marketing the market scenario.

Analysis Business
. The small business
Market plan this
has essentially yourself marketing Prepare
Share step comes
identified how plan changes
Projection is first your
many units each
Similar to a as you marketin
customer can
Gap Analysis analyse
purchase in a given g plan
year yourself
ready to implement the
Implement plan Follow up –

Explore other
steps can be
opportunities
carried out in
varied priorities
Determine market size
Determine Market Size

Determining the size of a


given market isn’t always
easy
Determine current business relative to potential business Every small business should be able to
quantify its existing…

BUSINESS….

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