Name: Anay Biswas

Enrolment no : A91801919064
Q1) The Product Manager is responsible for delivering a differentiated product to market that
addresses a market need and represents a viable business opportunity. A key component of the
Product Manager role is ensuring that the product supports the company’s overall strategy and
goals.

Defines the product vision, strategy, y and roadmap.

Gathers manages and prioritizes market/customer requirements.

Acts as the customer advocate articulating the user’s and/or buyer’s needs.

Works closely with engineering, sales, marketing, and support to ensure business case and
customer satisfaction goals are met.

Has technical product knowledge or specific domain expertise.

Defines what to solve in the market need s document, where you articulate the valuable market
problem you’re solving along with priorities and justification for each part of the solution.

Is a market expert. Market expertise includes understanding the reasons customers purchase
products. This includes a deep understanding of the competition, and how customers think of and
buy your product. Product Managers need market research and competitive analysis skills to
complete these tasks.

Acts as the product’s leader within the company.

Develops the business case for new products, improvements to existing products, and business
ventures.

Develops positioning for the product.

Q3)
Product Competitor
A product competitor for the iPad is the Kindle Fire. This device competes in the same product
class, but can be seen as an iPad alternative. It too is a tablet, but it costs much less, at aaround
45000.
In addition, the Kindle Fire is marketed with different features compared to the iPad, such as a
huge library of readily available TV shows, books, and movies. The iPad tends to stress its large
networks within the App store. These apps go much further beyond TV shows and books; they
concentrate on utility and games.

Generic Competitor

A generic competitor for the iPad is the Google Chromebook. This is a very different product
from the iPad, but it attempts to satisfy the same basic customer need.

The Chromebook, or essentially, any other cheap laptop, gets the job done. It isn’t a tablet, but it
can do everything a tablet is capable of – browse the web, email, watch movies, etc. It is about
Rs 55000 which is a decent price for such a device.

Budget Competitor

A total budget competitor for the iPad would be anything that costs around Rs 90000, which is
the basic amount of financial resources of the iPad customer. Instead of buying an iPad for
90000, the same customer could spend that money on a pair of collectible Air Jordan shoes, a
nice piece of jewellery or even a bottle of fine champagne.

These are all items that could be considerable to the customer if he or she has the money to buy
an iPad initially. This type of competitor hopes that the customer will forgo one item in place of
something that may be completely different. It’s all the same money being used, but a matter of
where it will be spent.