Prints & Graphics Capsule S/S 21: Women

Cottagecore

Kat r ina Ly ne-Wat t

Tap into the #cottagecore movement that brings a nostalgic twist

to perennial prints, perfect for garden gatherings and rural retreats
 Action Points
Renewed interest in the outdoors sees consumers
live out their rural escapism through #cottagecore
aesthetics. As parties are taken outside and
#staycations replace destination holidays, timeless
patterns are given new life for garden activities.
1. Seize sustainable opportunities: upcycle pre-
existing perennials into relaxed, breezy silhouettes.
Opt for natural dyes and handcrafted eco-prints
with botanical impressions on earthy tones.
2. Bring crafted and interior-inspired florals
outside: the trends for #grandmothershouse and
#furnishingflorals offer inspiration for a twist on
#nuboheme looks. Attach value to folkloric dresses
by adding detail via artisanal embroideries.
3. Tap into heritage appeal with gingham: the
picnic perennial is renewed across departments.
From swimwear to summer blousons, these
tranquil checks offer a key versatile print across
ranges.

@amaka.hamelijnck
Mood

E r d em

Wco ncept

Why? Simple living influences aesthetics.

Familiar and timeless florals remain key for
high summer, holding the largest print
@gat her what spills share across catwalks, retail and social.
Post-pandemic priorities spur on
#handcrafted and heritage patterns on
light styles.
How? Channel summer picnics with
classic #gingham and meadow ditsies for
loose styles and youth ranges. Interiors-
inspired florals and embroidered motifs
Mead o ws nod to the home-craft movement.
S t ud io O ny va Fo r Lo ve & Lemo ns
Original Artwork
Original Artwork