HISTORY

• Media and their wide-ranging effects have been around ever since humanity has been conglomerating into tribes
and nations.

• "Mediology” is a recognized and ever-expanding field of study.

• Three historical ages of transmission technologies:

1. The logosphere (the age of writing, technology, kingdom, and faith)

2. The graphosphere (the age of print, political ideologies, nations and laws),

3. The videosphere (the age of multimedia broadcasting, models, individuals, and opinions).

* Media now get credit for shaping not only to the information we distribute and consume, but our powers of
perception, our political, social and economic systems, and our general constructions of truth.
• The Paleolithic cave paintings at Lascaux, are very
good expressions of media as the TV shows and
magazines of today.
• The schematic analysis of media --- the recognition
and study of its impact on every aspect of social
living, is only a few decades old.
• Carlyle claimed in the 1830s that the printing press
destroyed feudalism and created the modern world;
• Plato, pointed to the effects of writng 2,500 years
ago.
• The wide-ranging attention today given to media
and their effects is, on the whole, unprecedented.
• The nineteenth century brought about major ideological
change that set the stage for media studies.

• Darwin had come up with a convincing theory of evolution

which smacked God-fearing members of the Victorian Age
square in the face. He dismantled on a grand scale the moral,
spiritual, and even political, foundations of the Western
world.

• The subjectivity of this experience --- began to gain currency

and scientific evidence in the late 1800s, and established the
foundation on which the grandfather of media theory,
Marshall McLuhan, would base his claims half a century later .

• McLuhan introduced into the language our present usage of

the term media, as well as a number of other concepts,
including "the global village," "the medium is the message,"
and "The Age of Information," that since have become
commonplaces.
Progress of Print Media
• The printing press became a public instrument in
the mid-seventeenth century.
• Print media began with political pamphleteering
in England.
• November 1640 was the beginning of what has
been called a "media revolution," an enormous
growth in pamphlet production began and
accelerated in the following years.
–

SCRIBAL CULTURE
The invention of typography confirmed and
extended the new visual stress of applied
knowledge, providing the first uniformly repeatable
commodity, the first assembly line and the first
mass-production" -- Marshall McLuhan, Gutenberg
Galaxy
scribal culture is a very fact that most of what we do
know we access through printed material and an
inestimable, but presumably large amount of the
primary sources have been lost or damaged. Scribal
culture is, by the nature of inconsistent.
The value of the scribal manuscript is indeed
something that has no precise counterpart today.
 TEXTUAL IMPERIALISM

• The printing press gave Western civilization the

means to limitlessly duplicate particular ideas in
a particular, standardized text, to extend its
ideological mantle over the rest of the world.

• This phenomenon of expansive power and

standardization is unnatural --- a prosthetic
addendum to our communicative capacities
ROLE OF PRINT MEDIA IN 21 ST

CENTURY
• Print media has a very important role to
play in today’s world.
• It is because it gives knowledge of things
happening in the world, job opportunities,
stock market information, weather etc.
• The world of the print media is big: it
includes everything related to books,
periodicals and pictures.
 NEWSPAPERS
• Newspapers: It had started very long back. When Julius Caesar
wanted to convey social& political orders to the people. The
messengers wrote on white boards and displayed in popular
places.
• In 8th century China, the first newspapers appeared as hand-
written new sheets in Beijing.
• The printing press, invented by Johann Gutenberg in 1447,
ushered in the era of the modern newspaper.
• Newspapers in print remain a popular and powerful medium for
the reporting and analysis of events that shape our lives.
• WAN estimates that one billion people in the world read a
newspaper every day!
 DIFFERENT TYPES OF
WRITINGS ON SCRIPTS
TO THE COMING OF
NEWSPAPERS
Early writing took
the form of picture
symbols, such as
this Babylonian
symbol which is
probably meant to
represent a goat. "Legal tender.
It was used like This token was made from
Good for one goat
currency but clay and baked. Later,
at the corral of
showed animals Babylonians baked tablets
your choice."
to be traded of writing. They were
durable but not very
portable.
Greeks and Phoenicians
improved on clay tablets
by writing on pottery. It
was more portable but
not quite as durable.
A Chinese scroll written
on silk is an early but
expensive way to make
communication durable
and portable.
Ancient Hebrews
solved the problem in the
same way by using rolls
of parchment (animal
skins) wrapped around a
stick
 MAGAZINES
• The publication of magazines started around in
1980’s.
• These contain colorful pictures with all kinds of
information.
• For eg: news, health, recipes, sports etc.
• It became very popular.
• They are published as weeklies, monthly etc.
• Some of the magazines are The Week,
Spotsline,Women’s era.
 CATALOGUES
• They are of mostly two to three pages.
• They give information about products to buy.
• They also have the form to get the products.
• They are handy when we need to buy bulky stuff.
 CONCLUSION
• So we can understand that print media is important in
today’s life. Due to print media we have gained lots of
information.
• Therefore make the best use of it everyday.
THANK
YOU