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Case Study 2.1: Mother London
Case Study 2.1: Mother London
Case Study 2.1: Mother London
1 59
Creativity is the essence of Mother. The quality of the cre- approach is adopted which often involves multiple
ative output is at the heart of everything that Mother pro- solutions being developed of which one is selected.
duces. In the words of one of the founding partners, ‘it’s
what comes out of the door that matters’ while another Joint ownership of creativity
senior manager said ‘Mother stands for creativity’. Since In an industry which is often accused of pandering to
its foundation, Mother has become the destination brand the highly individualistic prima donnas who build per-
for creative people who are attracted by the opportunity sonal portfolios at the expense of others, Mother pro-
to work alongside people who have a high reputation for motes joint ownership of creative output. Rewards and
creativity and to work with well-known clients. recognition are attributed to Mother collectively rather
than to individuals.
Holy Trinity of values
This emphasis on the quality of output is reflected in Brand teams
what is referred to as the ‘Holy Trinity’ within Mother – The brand teams are at the heart of the creative pro-
essentially a statement of values which underpins how cess and are responsible for running campaigns and
they work. It is these values which set their priorities managing relationships with clients. These teams are
5
Group Head of HR, Mother Holdings Ltd.
Wilkinson, A., Redman, T., & Dundon, T. (2016). Contemporary human resource management : Text and cases. ProQuest Ebook Central <a
onclick=window.open('http://ebookcentral.proquest.com','_blank') href='http://ebookcentral.proquest.com' target='_blank' style='cursor: pointer;'>http://ebookcentral.proquest.com</a>
Created from nottingham on 2020-10-08 02:15:53.
60 CHAPTER 2 HUMAN RESOURCE MANAGEMENT AND ORGANISATIONAL PERFORMANCE
The problem
Wilkinson, A., Redman, T., & Dundon, T. (2016). Contemporary human resource management : Text and cases. ProQuest Ebook Central <a
onclick=window.open('http://ebookcentral.proquest.com','_blank') href='http://ebookcentral.proquest.com' target='_blank' style='cursor: pointer;'>http://ebookcentral.proquest.com</a>
Created from nottingham on 2020-10-08 02:15:53.