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    Health Supplements Dabur Hair Oil Consumer Health Division

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    SachinSamraj
    Dabur's health supplements segment is ranked high for investment because it has a large market share and Dabur is nearly a market leader. Dabur hair oil needs investment to increase its market share against competitors. The consumer health division generates a low 8% of revenue as people increasingly use allopathic medicines, so investment should only occur after higher growth segments. Dabur foods has high potential for expansion and growth, having increased 35% annually over five years. Fem beauty and home care products require investment only if funds remain after supporting more profitable divisions. Skin care, home care, toothpowder and shampoo face stiff competition, so should only receive investment if returns exceed costs, otherwise they should be liquidated

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    Health Supplements Dabur Hair Oil Consumer Health Division

    Uploaded by

    SachinSamraj
    727 views1 page
    Dabur's health supplements segment is ranked high for investment because it has a large market share and Dabur is nearly a market leader. Dabur hair oil needs investment to increase its market share against competitors. The consumer health division generates a low 8% of revenue as people increasingly use allopathic medicines, so investment should only occur after higher growth segments. Dabur foods has high potential for expansion and growth, having increased 35% annually over five years. Fem beauty and home care products require investment only if funds remain after supporting more profitable divisions. Skin care, home care, toothpowder and shampoo face stiff competition, so should only receive investment if returns exceed costs, otherwise they should be liquidated

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    Dabur GE Matrix

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    Dabur's health supplements segment is ranked high for investment because it has a large market share and Dabur is nearly a market leader. Dabur hair oil needs investment to increase its market share against competitors. The consumer health division generates a low 8% of revenue as people increasingly use allopathic medicines, so investment should only occur after higher growth segments. Dabur foods has high potential for expansion and growth, having increased 35% annually over five years. Fem beauty and home care products require investment only if funds remain after supporting more profitable divisions. Skin care, home care, toothpowder and shampoo face stiff competition, so should only receive investment if returns exceed costs, otherwise they should be liquidated

    Copyright:

    © All Rights Reserved
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    Download as docx, pdf, or txt
    727 views1 page

    Health Supplements Dabur Hair Oil Consumer Health Division

    Uploaded by

    SachinSamraj
    Dabur's health supplements segment is ranked high for investment because it has a large market share and Dabur is nearly a market leader. Dabur hair oil needs investment to increase its market share against competitors. The consumer health division generates a low 8% of revenue as people increasingly use allopathic medicines, so investment should only occur after higher growth segments. Dabur foods has high potential for expansion and growth, having increased 35% annually over five years. Fem beauty and home care products require investment only if funds remain after supporting more profitable divisions. Skin care, home care, toothpowder and shampoo face stiff competition, so should only receive investment if returns exceed costs, otherwise they should be liquidated

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    of 1

    HIGH MEDIUM LOW

    CONSUMER
    HEALTH DABUR HAIR OIL HEALTH DIVISION
    SUPPLEMENTS

    DABUR FOODS FEM BEAUTY DABUR SKIN CARE


    PRODUCTS

    DABUR HOME DABUR DABUR SHAMPOO


    CARE TOOTHPOWDER

     Health supplements are placed high because of their huge market share and Dabur is
    almost a market leader in that segment. It calls out for investment.
     Dabur hair oil faces competition from various other hair oil brands. Dabur must
    invest here to capture more market share and emerge as number one.
     Revenue generated from Consumer health division is only 8%. People are now using
    more Allopathic medicine due to their quick results. Investment can only made in
    this SBU, after investing in other growing segments.
     PCG Food segment has a huge market for expansion and investment. Dabur Foods is
    an intrinsic part of Dabur India's growth strategy and has been one of the fastest
    growing businesses, reporting a 35% CAGR for the past five years. We see a huge
    revenue in the upcoming years.
     FEM Beauty and Home care products are in the Hold/Protect category. These are
    ambiguous SBUs and should only be invested in if there is money left over after
    investing in the profitable units.
     Dabur skin Care, home care, Toothpowder, shampoo faces stiff competition from
    other FMCG giants such as HUL, P&G, ITC and Godrej. These are poor performing
    units and should only be invested in if they can make more money than is put into
    them. Otherwise they should be liquidated.

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