PENYERAHAN DAN PENILAIAN TUGASAN

ASSIGNMENT SUBMISSION AND ASSESSMENT

_________________________________________________________________________
BBRS4103
PENYELIDIKAN PEMASARAN / MARKETING RESEARCH
JANUARI/JANUARY 2011
_________________________________________________________________________

ARAHAN KEPADA PELAJAR / INSTRUCTIONS TO STUDENTS

1. Tugasan ini mengandungi SATU (1) soalan sahaja yang disediakan dalam bahasa modul bercetak
kursus ini. / This assignment contains only ONE (1) question that is set in the language of the
printed module for the course.

2. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. / Answer in Malay or English.

3. Muatturunkan templet tugasan versi bahasa yang berkenaan daripada MyVLE untuk
penyediaan dan penyerahan tugasan anda. Tugasan anda hendaklah ditaip dengan
menggunakan saiz fon 12 Times New Roman dan langkau baris 1.5. / Download the language
version of the assignment template concerned from the MyVLE for preparation and submission
of your assignment. Your assignment should be typed using 12 point Times New Roman font
and 1.5 line spacing.

4. Tugasan anda hendaklah antara 2500 hingga 3000 patah perkataan tidak termasuk rujukan.
Bilangan perkataan hendaklah ditunjukkan di hujung tugasan anda. Jangan menyalin soalan dan
arahan tugasan dalam jawapan anda. / Your assignment should be between 2500 to 3000 words
excluding references. The number of words should be shown at the end of your assignment. Do
not copy the assignment question and instructions to your answer.

5. Anda dikehendaki menghantar tugasan SECARA ON-LINE melalui MyVLE. Sila rujuk kepada portal
untuk arahan mengenai prosedur menghantar tugasan anda secara on-line. Anda dinasihatkan
menyimpan senaskah tugasan yang diserahkan untuk rujukan sendiri. / You must submit your
assignment ON-LINE via the MyVLE. Refer to the portal for instructions on the procedures to
submit your assignment on-line. You are advised to keep a copy of your submitted assignment
for personal reference.

6. Anda hanya boleh menghantar tugasan SEKALI sahaja dalam SATU fail. / You can submit your
assignment ONCE only in a SINGLE file.

7. Tugasan anda hendaklah diserahkan antara 1 Mac 2011 hingga 7 Mac 2011. Serahan selepas 7
Mac 2011 TIDAK akan diterima. / Your assignment must be submitted between 1 March 2011
and 7 March 2011. Submission after 7 March 2011 will NOT be accepted.

8. Tugasan hendaklah disiapkan secara individu. Anda dilarang meniru tugasan orang lain. Anda
juga dilarang sama sekali memplagiat kerja orang lain sebagai kerja sendiri. /
Your assignment should be prepared individually. You should not copy another person’s
assignment. You should also not plagiarise another person’s work as your own.

1
 ASSIGNMENT QUESTION

PURPOSE
The purpose of this assignment is to give students a first hand feel of designing and conducting
Questionnaire surveys.

REQUIREMENT
You have been employed by Malaysian Tobacco Company (MTC) to examine the smoking behaviour
of ladies. Design a questionnaire and explain how the questionnaire was tested. Describe the
problems or issues raised as a result of the questionnaire testing. Design a suitable research design
and conduct an appropriate survey. What recommendations would you give to MTC in order to
improve its sales performance?

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PENILAIAN / EVALUATION
Tugasan ini akan menyumbangkan 40% markah kepada kursus tersebut dan akan dinilai berdasarkan
kepada Rubrik yang mana diberikan dalam Lampiran. / This assignment accounts for 40% of the
marks for the course mentioned and shall be assessed based on the Rubrics where provided in the
Attachment .

Anda akan dimaklumkan tentang markah tugasan ini sebelum Peperiksaan Akhir Semester bermula /
You would be informed of the assignment mark before the Final Semester Examination commences.

PLAGIARISME: POTONGAN MARKAH / PLAGIARISM: MARKS DEDUCTION

Amaran: Tugasan yang diserahkan secara automatik akan disemak untuk persamaan. Jika
plagiarisme dikesan, markah akan dipotong seperti berikut: / Warning: The submitted assignment
will automatically undergo a similarity check. If plagiarism is detected, marks would be deducted as
follows:

 Tugasan dengan kandungan 10 - 30 % yang sama dengan lain: 20% potongan daripada
jumlah markah yang diperolehi.
 Tugasan melebihi kandungan 30 % yang sama dengan lain: Markah sifar akan diberikan.
 Assignments with 10 - 30 % overlap with others: 20% deduction from the total marks
scored.
 Assignments with more than 30% overlap with others : Zero mark would be given

MUKA SURAT TAMAT / END OF PAGE

2
 LAMPIRAN / ATTACHMENT
RUBRIK TUGASAN / ASSIGNMENT RUBRICS
BBRS4103
PENYELIDIKAN PEMASARAN / MARKETING RESEARCH
JANUARI/JANUARY 2011

No. Criteria Weight Max

Low
1 2
1 Introduction No or incorrect introduction.
0.5
2 Questionnaire design and principles used Questionnaire design and
principles used were incorrectly
identified.
2.5
3 Outcome of questionnaire testing Outcome of questionnaire
testing were incorrect.
2.5
4 Research design used and findings of survey Research design used and
findings of survey were
2.5 identified and described but
incorrectly applied and justified.
5 Recommendations Unsatisfactory
recommendations were
1.5 identified and described.
6 Conclusions Unsatisfactory conclusion
without reference to the
context of assignment.
0.5
  Total 10  
Fair
Introduction is too general and
irrelevant to assignment.
Questionnaire design and
principles used were correctly
identified but were not
thoroughly analysed and
discussed.
Outcome of questionnaire testing
were incompletely with brief
justification.
Research design used and
findings of survey were identified
and described but superficially or
inaccurately applied and justified.
The recommendations were
identified and described but
superficially or inaccurately
applied and justified.
The conclusion summarized the
assignment with few relevant key
findings. It was written in a less
convincing manner.
 
Above average
3 4
Introduction is satisfactorily
written and relevant to the
assignment.
Questionnaire design and
principles used were correctly
identified and thoroughly
analysed and discussed.
Questionnaire format was not
presentable
Outcome of questionnaire testing
were satisfactory with brief
justification.
Research design used and findings
of survey were discussed and
properly applied to the
assignment but without adequate
justification.
The recommendations were
discussed and properly applied to
the assignment without adequate
justification.
The conclusion summarised the
assignment with most of the
important key findings. It was
written in a precise but less
convincing manner.
 
Excellent
Marks
 
Introduction is clearly and
systematically written and
2
makes explicit reference to the
assignment.
Questionnaire design and
principles used were correctly
identified and thoroughly
10
analysed and discussed.
Questionnaire format was
presentable
Outcome of questionnaire
testing were thorough and
10
supported with detailed
justification.
Research design used and
findings of survey were
practically applied, discussed 10
and justified.
The recommendations were
practically applied, discussed
and justified. 6
The conclusion summarised
the assignment systematically
with all the important key
2
findings. It was written in a
precise and convincing
manner.
  40