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    Elena Roth has a Master's degree in Communication from Illinois State University and a Bachelor's degree in History and Public Relations. She currently works as a Communication Specialist for the Office of Admissions at Illinois State University where she provides strategic communication, creates compelling social media content, and contributes to on-brand messaging. Previously, she held marketing roles including managing social media, creating content, and analyzing performance for the Vice President of Student Affairs and Central Illinois Regional Airport.

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    Elena Roth has a Master's degree in Communication from Illinois State University and a Bachelor's degree in History and Public Relations. She currently works as a Communication Specialist for the Office of Admissions at Illinois State University where she provides strategic communication, creates compelling social media content, and contributes to on-brand messaging. Previously, she held marketing roles including managing social media, creating content, and analyzing performance for the Vice President of Student Affairs and Central Illinois Regional Airport.

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    28 views1 page

    Resume 11

    Uploaded by

    api-437580977
    Elena Roth has a Master's degree in Communication from Illinois State University and a Bachelor's degree in History and Public Relations. She currently works as a Communication Specialist for the Office of Admissions at Illinois State University where she provides strategic communication, creates compelling social media content, and contributes to on-brand messaging. Previously, she held marketing roles including managing social media, creating content, and analyzing performance for the Vice President of Student Affairs and Central Illinois Regional Airport.

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    ELENA ROTH

    elenaroth.weebly.com • (224) 688-9423 • 2000 N Linden Street, Normal, IL 61761 • ecroth@ilstu.edu

    EDUCATION
    Illinois State University • August 2020
    Master of Communication
    Illinois State University • December 2018
    Bachelor of Science in History & Public Relations (CEPR Accredited)

    WORK EXPERIENCE
    Office of Admissions May 2020-Present
    Communication Specialist - Normal, Illinois
    • Provide strategy, tactics, execution, and evaluation to support our office’s mission, vision,
    goals, and objectives
    • Create compelling content through a variety of social media for the purpose of engaging
    prospective students
    • Contribute to the development, accuracy, and relevance of on-brand messaging for the
    office's prospective student outreach and recruitment through email marketing, text
    messaging, and web marketing
    Vice President for Student Affairs January 2019-May 2020
    Marketing Graduate Assistant - Normal, Illinois
    • Create engaging content and analyze performance across various social platforms,
    utilizing both feed and stories
    • Research and write articles for the Illinois State University News System
    semester depending on story requests)
    • Produce monthly Your Redbird Life e-newsletter
    • Plan monthly outreach events for Illinois State students
    • Collaborate on projects with various members of the Division's marketing team
    • Manage a team of seven #YourRedbirdLife Social Media Influencers
    • Maintain the Division's website by routinely checking for edits
    Central Illinois Regional Airport May 2019-December 2019
    Marketing Intern - Bloomington, Illinois
    • Produced a comprehensive crisis communication plan from scratch
    • Created content and analyzed performance across various social platforms, utilizing
    both feed and stories
    • Wrote seven press releases for the Airport Authority that garnered media coverage
    • Collaborated on projects with the Deputy Director of Marketing and Communications

    Vice President for Student Affairs July 2017-December 2018


    Social Media/Marketing Assistant - Normal, Illinois
    • Created content and analyzed performance across various social platforms,
    utilizing both feed and stories, increasing our audience by 245% during FY 2018-2019
    • Managed a team of five #YourRedbirdLife Social Media Influencers
    • Maintained the Student Affairs website by routinely checking for edits
    • Researched and purchased promotional items for the Division
    • Collaborated on marketing projects for the Division

    AWARDS CONFERENCES
    • #RedbirdProud Social Media Award for • Division of Student Affairs Involvement to
    Best Overall Use of Social Media Industry Conference, September 2019,
    committee member
    • Social Media Traveling Trophy from • Higher Ed Web Conference, October 2019,
    Illinois State University Marketing co-presented Influencer Marketing in
    Student Affairs

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