LOVELY PROFESSIONAL UNIVERSITY

(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like
Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice,
court visits etc. to be undertaken as a part of the continuous assessment for the Course)
Term Paper
Lovely School of Business Department of Management
Name of the faculty member: Nitin Dhir
Course No.: MGT633 Course Title:SERVICES MARKETING
TH
Class: MBA Semester: 4 Section:SPL Batch: 2009-11
Max. Marks: 25 Date of Allotment:29/1/11 Date of Submission: 2/4/11
Important: To be read before filling up the Plan format.
1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case
study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc
to be undertaken as a part of the continuous assessment for the Course should be prepared
separately as per the format at the start of the session.
2. Industry oriented academic activity should be encouraged. If the academic activity is organization
based, please specify the organization with respect to the assignment. Absolute theoretical
academic assignments, which involve only copying from the books, should be discouraged.
Model *(Method/Pedagogy) used in allotment and evaluation of the assignments should also be
specified in the assignment plans itself.
3. All the students should be given a different topic of assignment, in all cases either the topic of
assignment should be different or the organization on which the assignment is based should be
different.
S. Reg. Objectives Topic Sector Model*
No No of Academic /organ
Activity izatio
n

The .The Evaluation parameter:

1.Services Marketing Environment- (3)
objective of student has 2.The Service Segmentation& drafting positioning maps(5)
this 3.Customer Requirements & Customer Expectations-(3)
to prepare 4.Quality Concerns-(3)
academic 5.Integrated Gaps Model of Service Quality-(5)
SERVICE 6.Drafting Service Recovery Strategies-(4)
activity is to 7.Designing Service Blue Print and Setting Standards-(4)
ENCYCL-
make the 8.Drafting Positioning Maps-(4)
OPEDIA 9.Designing Servicescape –(4)
students 10.Employee & Customer role in service delivery-(4)
covering 11.Services Marketing Mix- (which should include: Integrated
competent Services Marketing Communication, Pricing of Services,
enough to
all the Delivering service through intermediaries) (8)
12.Managing waiting lines (3)
apply elements
practically given in the
the various model.
 concepts --------------
which they
TOTAL 50
have learnt
----------------
in this
course.

1 Sumit Walia President Hotel

2 Vikas Kumar HDFC BANK
3 Nishant Gaurav AXIS BANK
4 STATE BANK OF
Wahid Zeeshan Dar INDIA
5 PUNJAB NATIONAL
Rishikesh Priyadershy BANK
6 Mohit Ranjan ING VYASYA
7 Ashutosh Kumar PARKASH BAKERY
Singh
8 Aditya Choudhary KIDNEY HOSPITAL
9 Vivek Kumar Yes Bank
10 Vikash BANK OF BARODA
11 Amrendra Kumar ICICI PRU
Singh
12 HDFC STANDRD
Surendra Pal Singh LIFE
13 Neha Khurana BIRLA SUNLIFE
14 Abinash Padha BAJAJ ALLIANCE
15 Jatinder Singh LIC
16 Shyamal Mishra Met Life
17 Santosh Kumar MAX NEW YORK
18 RELIANCE
Vikas Kumar Singh INSURANCE
19 Samujjal NIIT
Bhattacharjee
20 Vaarun Maingi DAVIET
21 Mohd. Faizan ICFAI
22 Bhavna Agrawal PTU
23 Shukla Samarjeet Anil CT INSTITUTE
Kumar
24 CAMBRIDGE
Saquib Muneer SCHOOL
25 Gurleen Singh LPU
26 Abhinav Singh ST.SOLDIER
27 Mukesh Kumar AIRTEL
Pandey
28 RELIANCE
Ashish Malik COMMUNICATIONS
29 Karanveer Singh PATEL HOSPITAL
30 Nitin Mishra Mahindra Finance
31 Sanjay Verma VODAFONE
32 Deepak Dabas TATA INDICOM
33 Nancy Sharma BSNL
34 Akhya Gupta OXFORD HOSPITAL
35 Harprit Kaur SPICE
36 Amit Sharma IDEA
37 TAGORE HEART
Amuldeep Singh CARE
38 Manoj Kumar BBC HEART CARE
39 Prashant Tyagi Café Coffee Day
40 Jagmeet Singh Dutta Barista
41 Sahil Raina KFC
42 Rohit Yadav HEADQUARTERS
43 Rohit Aggarwal HEAT 7
44 Jitender Kumar VLCC
45 BASANT
Nitin Sharma CONTINENTAL
46 Divyalok Chauhan KAYA Skin clinic
47 Amit Sagar MATRIX SALOON
48 Akhil Sagar LEO FORT HOTEL
49 Mukesh Kumar Singh RADDISON HOTEL
50 Abhinav Sangrai LAKME SALOON
51 Siddhartha kumar LOREAL SALOON
Singh
52 CLEOPATRA
Nitin Bhardwaj SALOON
53 DE BILLIARDS
Rahul Sharma SALOON
54 Ram Pravesh Pizza hut
55 OMAID NAZIR Aviva Life Insurance
56 Wimpy`s

Ahmad Ali
57 Birla Sun Life
Ashish Suman Insurance
58 Bikanerwala

Rajesh Kumar
59 Amrita Kaur Haveli
60 Mohammad Abbas Wonderland
61 Roopendra Singh Vimpi
Chandel
62 Deepak Malviya APTECH
63 CAREER
Dharmendra Kumar LAUNCHER
64 Abhishek Kumar MINDMAX
Yadav
65 Mohiuddin Khusro EASY DAY
66 Chandan Kumar SBI Life Insurance
67 Prankur Rastogi MODELLA
68 Ravi Shankar Dubey KAPSONS
69 Chetan NO EXIT
70 Harjit kaur ANSAL PLAZA
71 Bhavdeep Singh SHOOPERS STOP
72 Sandeep Sharda Bank of India
73 Prashant Kumar EBONY
Yadav
74 Gaurav Sharma ONE STOP SHOP
75 Shahvez Khan McDonalds
76 parminder yadav SARB MULTIPLEX
77 tanvir kaur SOTC