Evidencia 6: Segmentation “Describing Potential Clients”

Dayana Marcela Amaro Ascanio

Noviembre de 2020

Servicio Nacional de Aprendizaje (SENA)

Ocaña, norte de santander

TECNOLOGO EN NEGOCIACION INTERNACIONAL

 CONTENIDO

1. Resuelva en inglés las preguntas que se le presentan a continuación ----------------------------

Where do you usually buy your cleaning products?
Do you consider yourself as a neat person? Why?
Do you feel satisfied with the cleaning products you buy?
What king of cleaning product would you like it to be improved? Why?
Mention 5 cleaning products brands you consider as the best ones
Which are the most important aspects to be taken into account to choose a cleaning
product brand?
Imagine you are promoting a new product. Describe it and write in the lines the reasons
to convince your potential clients to buy your product
2. Describa en inglés el tipo de población a la que pretende proyectar el producto o servicio,
de acuerdo con el país ya seleccionado -------------------------------------------------------------------
3. En base a la población descrita con anterioridad elabore una encuesta en inglés para ser
aplicada a esta población --------------------------------------------------------------------------------------
1. RESUELVA EN INGLÉS LAS PREGUNTAS QUE SE LE PRESENTAN A CONTINUACIÓN.

Where do you usually buy your cleaning products?

Cleaning products play a critical role in our daily lives at home, at school, and in
the office. By safely and effectively removing dirt, germs and other contaminants,
they prevent the spread of infectious diseases and control allergens, such as dust
and mold, which helps us stay healthy. Cleaning products also allow us to take
care of our homes and possessions. Chemicals used for cleaning and cleaning
products, such as laundry detergents, bleach, dishwashing products, and other
household cleaners, help improve cleaning efficiency, making homes, offices, and
other environments easier to clean and more hygienic. I buy all my toiletries
through supermarkets

Do you consider yourself as a neat person? Why?

Yes, since it allows me to enjoy the advantages that others do not have. My work
is almost always up to date and I have time to do it after my daily work. Besides,
my mind is much more relaxed because I've got it all written down in my
schedule.

Do you feel satisfied with the cleaning products you buy?

Cleaning products are some of the things that are not missing in anyone's
shopping basket when I go to a supermarket. The products I purchase leave me
quite satisfied with the results since before buying them I investigate if it actually
works and fulfills its goal.

What king of cleaning product would you like it to be improved? Why?

Constant and long-term exposure to small amounts of toxic substances present in

household products can lead to various symptoms: headaches, tiredness, nasal
congestion, cough, sneezing, skin irritation, dizziness, nausea, eye irritation, nose
and throat." While in toxicology, it is said that it is the dose that makes the
poison, a "dangerous" substance at very low concentrations may not be a great
health hazard. However, the researchers underline the fact that "many studies
have not yet been conducted on the actual dangers or long-term effects of
exposure to small amounts of toxic substances, let alone on the interaction
between these various substances. So we should limit our exposure to chemicals
especially when there are alternatives.

Mention 5 cleaning product brands you consider as the best ones

I. Ariel
 II. Fab
III. Axion
IV. Fabuloso
V. Vanish

Which are the most important aspects to be taken into account to choose a
cleaning product brand?

 Analyzes product components. Most cleaning products include the

composition with which they are manufactured. You can always take
a look at it, if any of the items it contains don't convince you, don't
buy it. Other times you can find products that don't specify their
composition, which doesn't generate much confidence. Butyl,
ethylene glycol and monobutyl are fairly common components in
cleaning products, but they have dire consequences for the nervous
system, liver or kidneys.

 He's suspicious of labels. Somewhere on the label you can "sell" the
product as natural or non-toxic, our recommendation is that you look
at the components of its formula to know for sure that that product is
safe
 The one who warns is not a traitor. Many products already include
icons that warn us that they can be dangerous or toxic, they certainly
are not the best option.
 Things to keep in mind. Some products used for years, such as
ammonia, allow great results to be achieved, but they are very
harmful to people's health. In addition, mixed with other components
can react chemically.
 Open up to other options. Currently, you can find in the market a lot
of organic products, which will allow you to clean properly without
harming your health or the environment.

Imagine you are promoting a new product. Describe it and write in the lines the
reasons to convince your potential clients to buy your product

There is a very effective technique to increase sales: to use the power of the word
to persuade your customers. And it is that through words you can create a need,
awaken a desire and offer the solution that your future customers are looking for.

 Reciprocity
The principle of reciprocity says that we all tend to return favors, pay off
debts and treat others as they treat us.
  Consistency and commitment
If you get your leads committed to something relatively small and usually
at no cost, such as downloading a report, you'll be increasing the
likelihood that they'll become your customers.

 Approval
People are usually influenced by other people's actions and look at what
most think or do to determine what is right.

 Sympathy
People are more likely to follow the people we like, either because they
are close or similar to us, because they make us feel good or because they
simply arouse trust.

 Authority
People follow the advice of the experts for the credibility they offer them.
So try to create authority and show credibility, and your sales will increase
as a direct result.

 Scarcity
When you think something ends, then you increase your need and desire
to have it. And that's one of your best weapons to persuade your future
customers.

2. Describa en inglés el tipo de población a la que pretende proyectar el producto o servicio,

de acuerdo con el país ya seleccionado

The number of Americans drinking one cup of coffee a day is at the highest level, with a
steady increase in demand for domestic consumption and gourmet beverages, an industry
study noted Saturday. 64 percent of Americans age 18 and older said they had consumed a
cup of coffee the day before. This figure compares to 62 percent and is close to the levels
last seen, according to results from a study commissioned by the National Coffee
Association (NCA) and kept public during its annual meeting in New Orleans.

3. En base a la población descrita con anterioridad elabore una encuesta en inglés para ser
aplicada a esta población

This survey was carried out of the evidence sampling plan, gathering information from
activity 2, in
which, through several questions, it is intended to reach the specific public and the final
market.
These are the survey questions:
1. Have you ever consumed food from the country of Colombia?
2. What do you think of Colombian products?
3. What changes would you make to improve our new product?
4. How regularly do you consumer Colombian products?
5. Do you know products like ours?
6. If our product had already been launched, you would use it instead of other products
similar
manufactured by competing companies?
7. If you do not plan to use our new product, please indicate why?