Monte Carlo

Monte Carlo Fashions Ltd was launched in 1984 by Oswal Woolen Mills Ltd, the flagship company of Nahar group.
The launch was a significant step in the evolution of branded garment industry in India. Since then, it has been
catering to the ever-growing demands of the Clothing and Fashion industry.

The main objective of the Company is to stand up to the buyers' expectations with consistent quality backed with
R&D divisions equipped with latest technology, a team of highly qualified technocrats and adhering to timely
schedules.

Brand Image and Market Power

The North Indian regions and parts of the rest country treats Monte Carlo at par with top international brands in
terms of positioning, styling and quality, all at an affordable price point. They are considered to be a brand with a
style statement.

The Company's products reach the end user through different channels i.e. through Exclusive Brand Outlets, Multi
Brand Outlets. Currently Monte Carlo is available through more than 200 Exclusive Brand Outlets & over 1300 Multi
Brand Outlets thus giving it a fair amount of market power.

The brand has gained the ISO 9001: 2000 certifications and has been felicitated by the International Wool Secretariat
with the prestigious Best Exhibited Product award. It has also emerged as the No. 1 brand in the men's wear
category in a survey conducted in the summer of 2009 by Images-ORG-MARG. In 2014, Monte Carlo was honoured
as one of ASIA'S BEST MARKETING BRANDS by World Consulting & Research Corporation (WCRC). All these events
has led to a strong and trustworthy brand image of the company and its products.

Diversification

Over the years they have successfully expanded their horizon and diversified their business operations. They have
travelled a long way in accomplishing our goals for becoming a diversified apparels company with a rich portfolio
comprising of a wide range of woollen cotton and cotton blended knitted woven apparels and home furnishings.
Some of their winning sub-brands under the umbrella brand Monte Carlo are: Platine Alpha Denim and Cloak &
Decker. The consistent growth in business is the Motto but the brief is that it should be at all levels in other words to
have a mindset of profitable growth. In Monte Carlo they go with a firm belief and commitment that the success will
come as their tradition and growth should be imperative.

Monte Carlo has pushed the envelope on high street fashion. The products offered under brand Monte Carlo, apart
from Woolen knitted garments, include T-Shirts, Shirts, Linen Shirts, Denim, Trousers, Dresses, Shorts, Tunics,
Sportswear & much more for men, women and tweens (8-14 years age group).

Growth

Monte Carlo expects to achieve a compound annual growth rate of 20% in the coming three years thanks to retail
expansion, as the apparel brand reaps the benefits of India’s increasingly "organised" apparel market.

The brand, founded in 1984, reported a 21% year-on-year revenue increase in the July to September quarter. Sales
totalled Rs 157 crore, compared to Rs 130 crore during the same time period a year ago. The brand also closed down
six stores that were not making a profit during the quarter. Monte Carlo, also took valuable steps to expand its retail
stores on a large scale in 2020.
Eliminate Competition

Rather than getting into the apparel and textile sector separately, acquiring a well-known brand like Monte Carle will
eliminate a major amount of competition and secondly, taking on Monte Carlo would add to the company’s value
and brand image as well.