Hyundai Motor India Limited(HMIL) , Hyundai Motor India Ltd is a wholly owned subsidiary

of the Hyundai Motor Company headquartered in South Korea. Since its inception on 6 May

1996, Hyundai Motor India Limited is now the second largest automobile manufacturer with
16.2% market share as of February 2019 and US$5.5 billion turn-over in India. It has been
India's number one exporter for the last 10 years consecutively. Hyundai Motor India
Limited(HMIL) initiated the ‘Experience Hyundai’ campaign across 418 rural locations in
India.

The campaign aims to generate high engagement with customers during the festive season
through a Pan-India road show.
The ‘Experience Hyundai’ campaign is organized to enhance customer connect in the rural
markets with a Caravan of Hyundai cars in the smaller towns and villages.
The objective of the campaign was to reach out to the untapped customers in these markets
directly to create an interface with products and offer them the best curated benefits.
The teams visited residential colonies, markets, banks, schools and colleges, post offices and
other commercial complexes over three months and showcased the range of world-class
Hyundai cars which enabled them in creating direct customer touch points.
As part of the Experience Hyundai campaign, the brand offered test drives, festive schemes,
attractive financing options and exchange offers. The customers were offered various
interactive games, quiz shows, assured gifts and lucky draws too.

The company had sold 40,016 units in November 2016, HMIL said in a statement.
Hyundai Motor India Ltd (HMIL) today reported a 10 per cent increase in domestic sales at 44.008 units in November.

"Due to strong pull of festive demand on the strength of buoyant rural markets , we hope to build on this positive momentum
with a cumulative retail sales of 2,00,000 units for the period September to December 2017," Rakesh Srivastava, HMIL
Director (Sales and Marketing)

As part of the Experience Hyundai campaign, the brand is offering test drives, festive
schemes, attractive financing options and exchange offers along-side various interactive
games, quiz shows, assured gifts and lucky draws.