Great

Age Male Female Kopiko San Mig Nescafe Blend 45 Taste Jim's DXN TV Radio Newspaper Magazine F/R/N
18 1 1 1 1 1
24 1 1 1 1 1 1 1
24 1 1 1 1 1 1 1
25 1 1 1 1
26 1 1 1
27 1 1 1 1 1 1 1 1 1
28 1 1 1 1
29 1 1 1
30 1 1 1 1
30 1 1 1 1
30 1 1 1 1 1 1
30 1 1 1 1
31 1 1
33 1 1 1 1
37 1 1 1 1 1 1 1 1 1 1
37 1 1 1 1
37 1 1 1
37 1 1 1
38 1 1 1 1
41 1 1 1 1 1 1 1 1
48 1 1 1
49 1 1 1 1 1 1 1
54 1 1 1
60 1 1 1
14 10 10 5 19 1 3 10 5 16 4 4 3 10

Age BTM Kopiko 10 Kopiko 15 Kopiko 11

18 2 San Mi 5 San Mig 14 San M 4
24 2 Nescaf 19 Nescafe 18 Nesca 16 41
24 5 Blend 4 1 Blend 45 5 Blend 2 0.390244
25 2 Great T 3 Great Ta 6 Great 6
26 1 Jim's 10 Jim's 8 Jim's 1
27 3 DXN 5 DXN 0 DXN 1
28 2
29 1 TV 16
30 2 Radio 4
30 2 Newspa 4
30 5 Magazi 3
30 2 F/R/N 10
31 1 Stores 6
33 2
37 6
37 2
37 1
37 1
38 1
41 3
48 1
49 4
54 1
60 1
 Great Great
Stores Kopiko San Mig Nescafe Blend 45 Taste Jim's DXN Kopiko San Mig Nescafe Blend 45 Taste Jim's DXN
1 1 1 1 1 1 1 1
1 1 1 1 1
1 1 1 1
1 1 1
1 1 1
1 1 1 1
1 1 1 1
1 1
1 1 1 1
1 1
1 1 1 1 1 1 1 1
1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 1
1 1
1 1 1 1
1 1 1 1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1 1 1
1 1
1 1
6 15 14 18 5 6 8 0 11 4 16 2 6 1 1
 Great Great
Kopiko San Mig Nescafe Blend 45 Taste Jim's DXN 23g 40g 400g Kopiko San Mig Nescafe Blend 45 Taste
1 1 1 1
1 1 1
1 1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1 1
1 1 1
1 1 1 1 1 1
1 1 1
1 1 1
7 1 16 0 2 0 0 23 1 0 8 2 15 1 3
a
Kopiko 7 23g 23 Routine 5
San Mi 1 40g 1 Breakti 10
Nescaf 16 400 0 Work ho 7
Blend 4 0 Overtim 6
Great T 2 Breakfa 18
Jim's 0 Lunch 2
DXN 0 Dinner 2
Others 1
 Work
Jim's DXN Routine Breaktime hours Overtime Breakfast Lunch Dinner Others Father Mother Sibling Daughter
1 1 1
1 1 1 1 1 1
1 1 1 1
1 1 1
1 1 1 1 1 1 1 1 1 1
1 1 1 1
1 1
1 1 1 1 1
1 1
1 1 1 1
1 1
1 1 1
1 1
1
1 1 1
1 1 1
1
1 1 1
1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1
1
1 1 1 1 1
1 1
0 0 5 10 7 6 18 2 2 1 8 16 13 2

Father 8
Mother 16 0.333
Brother 13
Sister 2
Daught 5
Son 3
Grandp 1
Husband/Wife
 Grandparen Husband/Wi Veranda/Ba Kitchen/Dini Comfort Study Entertainme
Son ts fe lcony Bedroom ng Room Room nt Rm Others Bread Cake Rice
1 1 1
1 1 1
1 1 1
1
1
1 1 1
1
1 1
1 1 1
1 1
1
1 1 1 1
1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1 1
1 1 1 1 1
1
1 1 1 1
1 1 1
1 1
5 3 1 5 2 15 0 3 1 1 16 6 5

Veranda/B 5 Bread 16
Bedroom 2 Cake 6
Kitchen/Di 15 Cookie 5
Comfort 0 Rice D 9
Study Ro 3 Pasta 2
Entertain 1 Chips 0
Others 1 Others 1
Cookies/Bisc Rice Great
uits Delicacies Pasta Others Kopiko San Mig Nescafe Blend 45 Taste Jim's DXN Kopiko San Mig
1 1
1 1 1 1 1 1
1
1 1 1 1
1 1 1 1 1 1
1
1 1 1 1 1 1

1 1 1 1 1
1 1
1 1 1
1 1
1 1
1 1
1
1 1 1 1
1 1
1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1
1 1 1 1 1

9 2 0 1 2 3 0 7 4 18 17 8 1

Kopiko 2
San Mi 3
Nescaf 0
Blend 4 7
Great T 4
Jim's 18
DXN 17
 Great Great
Nescafe Blend 45 Taste Jim's DXN Kopiko San Mig Nescafe Blend 45 Taste Jim's DXN Drugstore Supermarket
1 1
1
1 1
1 1
1
1 1 1
1

1
1 1
1 1
1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1
1 1 1
1 1
1 1 1
1 1
1 1
1

12 1 0 0 0 5 1 12 2 2 0 0 1 10

Drugstore 2
Supermark 13
Departmen 0
Convenien 4
Sari-Sari 6
Grocery S 3
Canteen 1
Others 0
Department Convenienc Sari-Sari Grocery Department Convenienc Sari-Sari
Store e Store Store Store Canteen Others Drugstore Supermarket Store e Store Store
1
1 1 1 1 1
1 1
1 1
1 1
1
1
1
1 1
1 1
1
1 1
1
1
1
1
1 1
1 1
1
1
1
1 1
1 1

0 5 4 2 1 0 2 13 0 4 6
Grocery Almost Once a Twice a Once a Twice a
Store Canteen Others Everyday week week month month Plain 3-in-1 5-in-1 7-in-1 Others 23g 40g
1 1 1
1 1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1 1
3 1 0 8 5 5 4 2 1 23 0 0 0 22 1

Almost Ev 8 Plain 1
Once a w 5 3-in-1 23
Twice a 5 5-in-1 0
Once a m 4 7-in-1 0
Meetings/ 2 Other 0
Others
 10.1 - 20.1 - 30.1 - 40.1 - Greater Cookies/Bisc
400g 1 pc 2 pcs 3 pcs Others 5.00 -10.00 20.00 30.00 40.00 50.00 than 50.00 Bread Cake Rice uits
1 1 1 1
1 1 1
1 1
1 1
1 1 1
1 1 1 1
1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1
1 1 1 1
1 1 1 1 1 1
1 1 1
1 1 1
1 1
1 1 1
1 1 1
0 7 2 6 9 18 0 1 2 0 3 12 1 4 9

1 pc 7
2 pcs 2
3 pcs 6
Othe 9
 Rice Great
Delicacies Pasta Others Yes No Kopiko San Mig Nescafe Blend 45 Taste Jim's DXN Yes No Taste Smell
1 1 1
1 1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1 1
1 1 1 1
1 1 1 1
1 1
1 1 1 1 1
1 1 1
1 1 1
1 1 1 1
1 1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1 1 1
1 1 1 1 1
1 1 1 1
1
1 1 1 1
1 1 1 1
0 1 1 19 3 8 1 13 0 1 0 0 22 0 21 8
Price Packaging Size Others Taste Smell Price Packaging Size Taste Smell Price Packaging Size Others Taste
1 1 1
1 1 1 1 1 1 1 1 5
1 1 1
1 1 1 5
1 1 1 1 1 1 1 1 1
1 1 1 5
1 1 5
1 1
5
1 1 2
1 1 1
1 1 1 5
1 1 2
1 1 1 1 5
1 1 1 1 5
1 1 1 1 1 5
1 1 1
1 5
1 1 1 1 5
1 5
1 1 5
1 1 1
1
1 1 5
11 6 4 0 7 1 4 3 3 14 5 6 3 1 0 79
Smell Price Packaging Size Taste Smell Price Packaging Size Taste Smell Price Packaging Size Taste Smell
3 2 4 5
4 2 1 3 5 5 5 5 5

4 3 2 1 5 4 3 2 1 4 5 3 2 1 5 4
2 3 4 5 5 5 5 5 5 5 3 3 3 3 4 4
4 3 2 1 5 5
3 4 1 2 5 3 4 1 2 5 3 4 1 2 5 3
2 3 5 4
2 4 1 3 5 5 5 5 5 4 4
3 1 4 5 2 3
2 3 5 4
2 4 3 1 5 5
4 1 5 3
4 3 2 1 5 5 4 5 5 3 4 4 5 5 3 4
4 3 2 1 4 5 5 5 5 4 4 4 4 4 5 5
4 3 1 2 2 3 3 4 4 2 3 2 4 4 5 4
2 3 4 5
5 5
4 3 1 2 5 5 5 5 5 3 3 3 3 3 3 3
3 4 1 2 4 5 4 5 5 5 4 5 5 5 5 5
4 3 1 2 5 4 3 1 2 5 2

5 5 5 5 5 3 3 4 5 3 4 4
4 3 2 1 4 3 3 3 3
64 58 51 53 59 57 54 51 52 34 32 32 32 30 65 60
Price Packaging Size Taste Smell Price Packaging Size Taste Smell Price Packaging Size Taste Smell Price

3 2 1
4 4 4 1 1 1 1 1 2 2 2 2 2 1 1 1
5 5 5
4 1 2 5 3 4 1 2 5 3 4 1 2 5 3 4

4 4 4 3 3 3 3 3
1 4 5
5 5 5 5 5
5 5 5

4 5 5 1 1 1 1 1 5 5 3 5 5 2 2 2
5 5 5 3 3 3 3 3 4 4 4 4 4 5 5 3
4 5 4 3 4 4 4 4 3 3 4 4 3 2 2 2

5 5 5
3 3 3 3 3 3 3 3 3 3 3 3 3 2 2 2
4 5 5 4 4 5 4 5 4 4 5 4 5 4 5 3
4 3 1 5 4 3 1 2 5 3 4 1 2

4 5 4 2 2 4 3 4 5 5 5 5 5

59 61 58 27 25 28 21 25 44 40 42 37 39 21 20 17
 No High
Packaging Size Taste Smell Price Packaging Size Married Single Others Schooling Elementary School College
1 1
1 1

1 1
1 1 1 1 1 1 1 1 1
1
1 2 5 3 4 1 2 1 1
1 1
1
1 1
1 1
1 1
1 1
2 2 1 1 1 1 1 1 1
3 3 4 4 3 3 3 1
4 4 3 3 2 4 3 1 1
1

2 2 2 2 2 2 2 1 1
4 5 1 1
1 1
1 1
1 1

17 19 16 14 13 12 12 6 15 0 0 0 0 17
Graduate Php 9k - Php 12k - Php 19k - Greater Water & DVD Airconditio
School Yes No Others 12k 18k 25k than 25k Electricity Radio TV Player ner Car
1 1 1 1 1
1 1 1 1 1 1 1 1

1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1
1
1 1 1 1 1 1 1
1 1 1 1 1
1 1 1 1
1 1
1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1

1 1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 1

4 16 2 1 2 5 3 7 19 16 19 16 12 9
Mobile Washing Other
Phone Machine PC/Laptop Gadgets Yes No
1 1 1
1 1 1 1 1

1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1
1 1
1 1 1 1 1
1 1
1 1 1 1
1 1
1 1 1 1
1 1 1 1 1
1 1 1
1 1 1 1 1
1 1 1 1

1 1 1 1
1 1 1 1 1
1 1 1
1 1 1 1
1 1 1

19 15 19 7 8 12
Age Gender Brand Top of Mind
Age Male Female Kopiko San Mig Nescafe Blend 45 Great Taste
37 1 1 1 1 1
38 1 1
37 1 1
27 1 1
28 1 1 1
24 1 1 1
25 1 1
24 1 1 1 1
33 1 1
30 1 1 1
18 1 1
37 1 1
37 1 1
30 1 1
60 1 1
30 1 1 1 1 1
29 1 1
48 1 1
30 1 1
31 1 1
41 1 1 1
49 1 1 1 1
26 1 1
54 1 1
14 10 10 5 19 1 3
 Brand Learning
Jim's DXN TV Radio Newspaper Magazine F/R/N Stores
1 1 1 1 1
1 1
1 1
1 1 1 1 1 1 1
1
1 1 1 1 1
1 1
1 1 1
1 1
1
1 1 1
1
1
1 1
1
1 1
1
1 1
1 1 1

1 1 1 1 1 1
1 1 1 1
1
1
10 5 16 4 4 3 10 6
 Brand Advertisement
Kopiko San Mig Nescafe Blend 45 Great Taste Jim's DXN Kopiko
1 1 1 1 1 1 1
1 1 1 1
1 1 1 1 1
1 1 1
1 1
1 1 1 1
1 1 1
1 1 1
1 1 1 1
1 1 1 1
1 1 1 1
1
1
1
1 1
1 1 1 1 1
1
1 1 1 1 1
1 1
1 1 1
1 1 1 1 1 1
1 1 1
1 1 1
1
15 14 18 5 6 8 0 11
 Brand Preference
San Mig Nescafe Blend 45 Great Taste Jim's DXN Kopiko San Mig
1 1 1
1
1 1
1
1 1 1
1

1 1
1 1
1
1 1 1 1
1
1
1

1 1
1
1
1
1 1
1 1
1 1 1 1
1
1
4 16 2 6 1 1 7 1
 Brand Last Used Size of product
Nescafe Blend 45 Great Taste Jim's DXN 23g 40g 400g
1 1
1
1 1
1 1
1
1
1 1
1 1
1
1
1 1 1
1 1
1 1
1 1
1 1
1 1
1 1
1
1 1
1 1
1 1
1 1
1
1 1
16 0 2 0 0 23 1 0
 Brand Most Favorite
Kopiko San Mig Nescafe Blend 45 Great Taste Jim's DXN Routine
1 1
1 1
1
1
1
1
1
1 1
1
1 1
1
1
1
1
1
1
1
1 1
1
1
1 1
1 1 1 1
1 1
1
8 2 15 1 3 0 0 5

Routine
Breaktime
Work hours
Overtime
Breakfast

Lunch
Dinner
Others
 Occasions
Breaktime Work hours Overtime Breakfast Lunch Dinner Others
1 1
1 1 1 1 1 1
1
1
1
1 1 1 1
1
1 1
1

1
1
1
1 1
1 1
1
1 1
1 1
1
1
1 1 1 1
1
1 1 1 1 1 1
1 1
10 7 6 18 2 2 1

5
10
7
6
18

2
2
1
 Family
Father Mother Sibling Daughter Son Grandparents Husband/Wife
1
1 1 1
1 1
1 1 1
1
1 1
1 1
1
1
1
1 1 1
1
1 1
1 1
1
1
1 1 1
1 1
1 1
1
1 1 1 1
1
1 1 1 1
1 1 1 1
8 16 13 2 5 3 1
 Location last drank
Veranda/Balcony Bedroom Kitchen/Dining Comfort Room Study Room
1
1
1
1
1
1 1 1

1 1
1
1
1
1
1
1
1

1
1
1 1
1
1
1

1
5 2 15 0 3
 Products with Instant Coffee
Entertainment Rm Others Bread Cake Rice Cookies/Biscuits
1 1
1 1 1
1 1
1 1
1
1
1
1
1
1 1
1
1
1 1
1

1 1
1
1
1 1 1
1
1 1 1 1
1 1 1
1
1
1 1 16 6 5 9
ucts with Instant Coffee Brand Never Drank
Rice Delicacies Pasta Others Kopiko San Mig Nescafe Blend 45

1 1 1

1
1
1

1 1

1 1

1
1 1
2 0 1 2 3 0 7
Never Drank Brand Last Used
Great Taste Jim's DXN Kopiko San Mig Nescafe Blend 45
1 1
1 1 1
1 1
1 1
1 1 1 1
1 1 1 1
1 1 1 1
1 1
1 1 1
1 1 1
1 1
1 1 1
1 1 1
1 1 1

1 1 1
1 1
1 1 1
1 1 1
1 1
1 1 1 1
1 1 1
4 18 17 8 1 12 1
nd Last Used Brand Previous to Last Used
Great Taste Jim's DXN Kopiko San Mig Nescafe Blend 45
1
1
1
1
1
1
1
1

1
1
1
1
1

1
1
1
1
1
1

0 0 0 5 1 12 2
evious to Last Used Where Brand Was Last Bou
Great Taste Jim's DXN Drugstore Supermarket Department Store
1
1
1
1

1 1

1
1
1

1
2 0 0 1 10 0
Where Brand Was Last Bought
Convenience Store Sari-Sari Store Grocery Store Canteen Others Drugstore

1
1 1
1
1

1
1 1
1

1
1
5 4 2 1 0 2
 Where Brand is Most Often Bought
Supermarket Department Store Convenience Store Sari-Sari Store Grocery Store
1
1
1
1
1
1 1 1
1
1
1
1
1
1

1
1
1
1
1
1
1
1
1 1
1
1
13 0 4 6 3
 Frequency of Buying
Canteen Others Almost Everyday Once a week Twice a week Once a month
1

1
1

1 1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1 0 8 5 5 4
 Type of Product Last Bought Size of Product Last Bought
Twice a month Plain 3-in-1 5-in-1 7-in-1 Others 23g 40g
1 1
1 1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
2 1 23 0 0 0 22 1
of Product Last Bought Quantity of Product Last Bought Price of Product Last Bough
400g 1 pc 2 pcs 3 pcs Others 5.00 -10.00 10.1 - 20.00 20.1 - 30.00
1 1
1
1
1 1
1
1 1
1 1
1 1
1 1
1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1
1 1
1 1
1 1
0 7 2 6 9 18 0 1
Price of Product Last Bought Items bought along
30.1 - 40.00 40.1 - 50.00 Greater than 50.00 Bread Cake Rice
1
1 1 1 1
1 1
1
1

1
1 1
1
1
1
1
1
1
1

1
1

1
2 0 3 12 1 4
 Items bought along Brand in Mind
Cookies/Biscuits Rice Delicacies Pasta Others Yes No Kopiko
1
1 1 1 1
1
1 1
1 1
1 1 1
1
1
1
1 1
1 1
1
1 1
1
1 1
1
1
1 1 1
1 1
1
1 1

1 1 1
1 1
9 0 1 1 19 3 8
 Name of Brand in Mind Brand Availability
San Mig Nescafe Blend 45 Great Taste Jim's DXN Yes No
1 1
1
1 1
1 1
1 1 1
1
1 1
1 1
1
1
1 1
1 1
1 1
25
1
1 1
1 1
20
1
1 1
15
1 1
1 1
10
1
1
5
1 13 0 1 0 0 22 0

0
Taste
 Brand Quality Preference Brand Last Bought Failure
Taste Smell Price Packaging Size Others Taste Smell Price
1 1 1
1 1 1 1 1
1 1 1 1
1 1 1 1
1 1
1 1 1 1 1 1 1 1
1 1
1 1 1 1
1 1 1 1
1
1
1
1
25 1
1 1
1 1 1
20 1
1
1 1
15
1
1 1
10 1 1 1
1 1 1 1 1
1
5
21 8 11 6 4 0 7 1 4

0 Taste 21 Taste 7
Smell
Taste 8 Smell Price Packaging Smell
Size 1
Price 11 Price 4
Packaging 6 Packaging 3
Size 4 Size 3
and Last Bought Failure Brand Last Bought Success
Packaging Size Taste Smell Price Packaging Size Others
1 1 1
1
1 1
1
1
1 1
1 1

1 1

1
1 1
1
1 1
1
1
1
1 1
1
1
1
1
1 1 1 1 1
1
3 3 14 5 6 3 1 0
 Brand Quality Importance Kopiko
Taste Smell Price Packaging Size Taste Smell Price
5 4 3 2 1 4 5 5
5 4 3 1 2 5 5 5
5 4 3 1 2 2 3 3
5 4 3 2 1
5 3 4 1 2 5 3 4
5 4 2 1 3 5 5 5
5 4 3 2 1 5 4 3

5 4 3 2 1 5 5 4
5 2 4 1 3 5 5 5
1 3 2 4 5
1 2 3 4 5
5
2 3 1 4 5
5 4 3 2 1 4 3 3
1 2 3 5 4
1 2 3 5 4
5 4 3 1 2 5 4 3
5 2 4 3 1
2 4 1 5 3
5 3 4 1 2 4 5 4

1 2 3 4 5 5 5 5
5 5 5
79 64 58 51 53 59 57 54
273
Taste 79
Smell 64 Taste
Price 58 Kopiko 59
Packaging 51 San Mig 34
Size 53 Nescafe 65
Blend 45 27

Great Taste 44
Jim's 21
DXN 16
Kopiko San Mig Nescafe
Packaging Size Taste Smell Price Packaging Size Taste
5 5 4 4 4 4 4 5
5 5 3 3 3 3 3 3
4 4 2 3 2 4 4 5
5
1 2 5 3 4 1 2 5
5 5
2 1 4 5 3 2 1 5

5 5 3 4 4 5 5 3
5 5 4

5
2
3 3

1 2 5
5

5 5 5 4 5 5 5 5

5 5 5 3 3 3 3 4
5 5 3 3 4 5 3 4
51 52 34 32 32 32 30 65
273 160 303

Smell Price Packaging Size

57 54 51 52
32 32 32 30
60 59 61 58
25 28 21 25

40 42 37 39
20 17 17 19
14 13 12 12
 Nescafe Blend 45
Smell Price Packaging Size Taste Smell Price Packaging
5 5 5 5 3 3 3 3
3 3 3 3 3 3 3 3
4 4 5 4 3 4 4 4
5 5 5 5
3 4 1 2 5 3 4 1

4 3 2 1

4 4 5 5 1 1 1 1
4 4 4 4

5 5 5 5
3 1 4 5

2 4 3 1 5 4 3 1
5 5 5 5

5 4 5 5 4 4 5 4

4 4 4 4 1 1 1 1
4 4 5 4 2 2 4 3
60 59 61 58 27 25 28 21
303 126
 Great Taste Jim's
Size Taste Smell Price Packaging Size Taste Smell Price
3 4 4 4 4 4 5 5 3
3 3 3 3 3 3 2 2 2
4 3 3 4 4 3 2 2 2

2 5 3 4 1 2 5 3 4

1 5 5 3 5 5 2 2 2
3 3 3 3 3

5 5 5 5 5

2 5 3 4 1 2

5 4 4 5 4 5 4 5 3

1 2 2 2 2 2 1 1 1
4 5 5 5 5 5
25 44 40 42 37 39 21 20 17
202 94
Jim's DXN Civil Status
Packaging Size Taste Smell Price Packaging Size Married
3 3 4 4 3 3 3
2 2 2 2 2 2 2 1
4 4 3 3 2 4 3 1

1 2 5 3 4 1 2

2 2 1 1 1 1 1 1

4 5 1
1
1 1 1 1 1 1 1

17 19 16 14 13 12 12 6
94 67
Civil Status Educational Attainment
Single Others No Schooling Elementary High School College
1
1
1
1
1 1
1 1
1 1

1
1
1 1

1 1

1 1
1 1
1 1
1 1
1 1
1
1
1 1
1 1
15 0 0 0 0 17
 Employment Status Income
Graduate School Yes No Others Php 9k - 12k Php 12k - 18k
1 1 1
1
1
1 1
1 1
1
1 1

1 1
1 1
1
1 1 1

1
1
1
1
1
1
1

1 1
4 16 2 1 2 5
Income Hou
Php 19k - 25k Greater than 25k Water & Electricity Radio TV DVD Player
1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1
1 1 1 1 1
1 1

1 1 1 1
1 1 1 1 1
1 1 1 1
1 1 1 1

1 1 1 1

1 1 1

1 1 1
1
1 1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1 1
1 1 1 1
3 7 19 16 19 16
 Household Appliances
Airconditioner Car Mobile Phone Washing Machine PC/Laptop
1 1
1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1

1 1 1 1 1
1 1 1
1 1
1 1 1 1 1

1 1 1
1
1 1 1 1
1
1 1 1 1 1
1 1 1 1
1 1 1 1
1 1 1 1 1
1 1 1
12 9 19 15 19
 House Ownership
Other Gadgets Yes No
1
1
1 1
1 1
1
1 1
1

1 1
1 1
1
1

1
1
1
1
1
1 1
1
1 1

7 8 12