Social Enterprise in the Philippines

Ateneo Graduate School of Business

Ateneo-Regis MBA, Sta. Rosa
ENTREP
24 January 2012
Prof. Jorge Saguinsin

Anna Leah B. Tomas

Social Enterprise

Social Enterprise are self-sustaining

businesses that address social or
environmental concerns. These provide
new jobs, goods and services to the
poor and disadvantaged.
Human Nature
 Launched in November 2008, a casual business
idea by sisters Anna Meloto-Wilk and Camille Meloto,
together with Anna’s husband Dylan Wilk, which turned
out to be a thriving social enterprise.
 As of May 2010, Human Nature already developed
over a hundred SKUs, 7,000 dealers, 12 branches
including outlets in the US.
 100% organic
 100% chemical free
 100% Philippine-grown
 Incredibly affordable
Human Nature Philosophy

• Pro - Philippines

• Pro - Poor

• Pro – Environment
Human Nature Vision

…We will be the gold standard of a

globally successful enterprise with a
heart that will embolden all
businesses to better serve society.
Human Nature Mission

… Being faithful stewards of our God-given

talents and natural resources, we will give the
best of ourselves to urgently and sustainably
build a global company which will showcase
the best of the Philippines and uplift all our
people, especially the poor through providing
affordable, quality, natural products.
Human Nature Values
• Pro – Philippines
• Pro – Poor
• Pro- Environment
• Heart of a Hero
• Stewardship
• Personal Integrity
• Bayanihan
• World-Class Excellence
• Constant Innovation
• Quality of life for all
Raw Material Sources &
Advocacies
• Essential oils from local farmers’ cooperatives in Bicol
and Negros.

• Citronella oil produced by PFEC (Philippine Federation

for Environmental Concern), a cooperative in
Labo, Camarines Norte.
• Lemongrass Essential Oil is provided by the
Alternative Indigenous Development Foundation, Inc
in Negros Occidental. The cooperative also provides
solar & hydropower to poor rural communities.

• Pilot organic farm in Angat, Bulacan.

Raw Material Sources &
Advocacies
• Partnering with Miss Earth and Beauty Bar and launching
CommPAssion, a lipstick campaign seeking to build a
dream for passion fruit farming in Mindanao.
About the products’ ingredients...
Human Nature Products

MINERAL MAKE UP

Love Minerals Mineral Blush

Love Minerals Pressed Love Minerals Mineral Blush
Powder Foundation

Love Minerals Passionfruit Hydrating Lipstick Sheer Lip Soother Tinted Lip Balm
Hair Care Products

Hair Mask

Moisturizing & Strengthening Conditioner

Moisturizing & Strengthening Shampoo

FACIAL AND LIP CARE

Balancing & Hydrating Facial Toner

Balancing & Hydrating Facial Wash
Day & Night Face Moisturizer

Lip Balm - Bee Propolis & Beeswax

with Calendula

Super-Fruits &
Black Rice Facial
Scrub Sunflower Beauty Oil

Sunflower Cleansing Oil

 BODY CARE

All-Natural Deodorant
Body Butter

Body Scrub with Lemongrass

Eucalyptus Shaving Oil

Hand & Body Lotion

Moisturizing Massage Oil

Feminine Wash
 Kid's Care

Aloe Vera Children's Shampoo

Citronella Bug Spray DEET FREE!

Aloe Vera & Chamomile Baby
Shampoo & Baby Wash

Kiddie Hand Sanitizers

HAND AND FOOT CARE

Hand and Foot Salve

Hand & Foot Salve

Pocket Hand Soap

Spray Sanitizer Citrus Burst

Sugarcane Hand Sanitizer

Acronym ECHO means: E for Environment, C for
Community, H for Hope, and O for Organization.
Echo Store
 Conceptualized by the power of 3 women: Reena
Francisco, Jeannie Javelosa and Chit Juan.
Echo Store’s 3 Principles

1.) SELF – through a wholistic, healthy & clean lifestyle

that integrates Body-Mind-Spirit wellness

2.) COMMUNITY – through conscious

consumerism, promoting fair trade and poverty
alleviation programs.
3.) PLANET – through eco-friendly purchases
Echo Store’s 3 Sectors
1.) PRODUCER OR SUPPLIERS –
growing, producing & creating their products.

2.) ORGANIZATIONS & PARTNER GROUPS –

funding community development initiatives &
livelihood programs.
3.) CONSUMERS OR MARKETS – looking for the
best deals in town.

Product + Organization/Partners + ECHO Store

= Conscious Consumer
Echo Store’s Products & Advocacies

HOPE BAGS
• Part of profit goes to advocacy such as:
a.) environment fund --- for green bag
b.) building homes fund --- for brown bag
c.) children’s education fund --- for beige bag
Echo Store’s Products & Advocacies

All natural personal care products without harmful chemicals:

Spa in a Bottle 50ml • Spa in a Can 100g • Shampoo 150ml • Conditioner
150ml • Shower Gel 150ml • Hand and Body Lotion 150ml • Antibac Liquid
Hand Soap 150ml • Antibac Hand Sanitizer 50ml • Bar Soap 100g • Lip
Balm 10g
Percent of profits goes to:
- Holistic health programs of women such as livelihood projects, education
programs for sanitation & hygiene, cancer prevention, mental & physical
health, & women empowerment.
Echo Store’s Products & Advocacies

Products are made from old, discarded or unused items.

- Second life supports home livelihood to assist in poverty
alleviation, women empowerment & dignity of life.
Echo Store’s Products & Advocacies

 ECHO Café is the Sustainable Food arm of ECHO Store

Sustainable Lifestyle.
 Advocates healthier meals that are either organically grown
or do not contain chemicals, artificial preservatives, pesticides
or growth hormones.
 Menu lists are: mushroom burger, malunggay sampler, soy
chorizo platter, arrabiata sundried tomato pasta, warm
mushroom arugula salad.
 Food purchase at the café benefits various communities
where the organic ingredients are grown.
Echo Store’s Products & Advocacies
Chocolate bars made
from local cacao
beans sourced from
Davao & Muscovado
sugar from Negros

Bottles specialties:
Laing, Bicol Express
and Ginataang Puso
ng Saging

Pickled Bamboo
Shoots (achara) from
Iloilo
Echo Store’s Products & Advocacies
Wrapsody: Pill Nut
filled pastries from
Bicol

Tomato Jelly, Sun-

Dried Tomatoes and
Tamarind concentrate
from Nueva Ecija

Premium Coffee
Blend from Mount
Kanlaon, Bacolod
Echo Store’s Campaigns

 Sustainable green recycling campaign specifically

designed for companies.
 A tri-partite partnership composed of the
company, community and ECHO Store.
 Partnering with companies through MOA: RCBC
Plaza, Philippine Christian Foundation, Brgy. Luz Cebu
Holdings, Accenture and Punongbayan and Araullo.
Echo Store’s Campaigns

 Feeding program of ECHO Store & Kabisig ng Kalahi

Foundation.
 Feeds malnourished children 6 years old and below.
 Supports also livelihood programs for some mothers of
the kids under the feeding program.
 Portion of sales of ECHO Store’s malunggay products are
given to the feeding program.
Other Social Enterprises in the Philippines
“Social entrepreneurs are not content just to give a fish or
teach how to fish. They will not rest until they have
revolutionized the fishing industry.”
-Bill Drayton (Ashoka Founder)

“I’m encouraging young people to become social business

entrepreneurs and contribute to the world, rather than just
making money. Making money is no fun. Contributing to
and changing the world is a lot more fun.”
-Muhammad Yunus
Thank you…
 REFERENCES
• www.adb.org
• www.humanheartnature.com
• femalenetwork.com
• www.echostore.ph