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Reinforce Your Brand Image: o o o o o o
Reinforce Your Brand Image: o o o o o o
The entire notion of confirmation bias is that people already have ideas in their head – and
they’re difficult to change. Which means, if you have a strong brand image that people associate
with, you simply need to “confirm” this with them when they land on your page.
In the case of Apple, consumers associate it with the highest premium tech gear.
We all know German cars are reliable, Japanese cameras are the finest and Columbian coffee is
the stuff of kings. Except none of those stereotypes or cliches are any more true than the other
lies we tell ourselves on a daily basis.
When consumers pay for something, they want to know their money is in good hands. So they’re
looking out for reinforcements that tell them they can trust you as a brand. This is why customer
reviews, testimonials, money-back guarantees and lists of your best clients can have such a
drastic impact on conversions.
With confirmation bias at work, consumers think “if it works for them, then it’ll work for me”
and they’re less protective over their money.