Running head: WEST JET STRATEGIC PLAN 1

West Jet Strategic Plan

Name

Institution
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West Jet Strategic Plan

1. What was West Jet's strategic plan?

West Jet strategic plan was customer centered. The company in its strategic plan decided to

offer a world-class client affair, a superior, minimal tariff air service. West Jet developed to enable

clients’ admission to more air navigations to numerous towns, and their development was planned

in a way, to accompanied baggage-a commercial positioning where two or more air services use

the same air navigation and enable each airline gain entry to more towns globally for its clients

from various parts of the world. This allowed easy prearrangement for air tickets as it made it

possible for single booking across numerous airline channels. Simplifying clients access to services

and ease of getting them through booking increases a company customer base (Bakos & Treacy,

2019).

2. What were the main problems faced by the West Jet IT organization?

The organization information technology platform was separate signifying that their system

was harmonious with any other existing chief global booking networks. The organization battled

to catch up with the speed of fellow companies offering air transport services but their

information technology system failed to develop along with the organization. The organization

was failing to offer identical bilateral, ease-usage client affair that their rivals had established. In

addition to this failure, West Jet customer support personnel were not accessible twenty four

hours on a daily basis, and their main data hub was situated within the same airstrip where

several of their essential services were being executed.

3. Discuss how West Jet transformed their IT organizational structure. How was the

structure itself realigned? What methods and processes were introduced or removed?
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The transformation process of West Jet information technology started with the

organization move to hire a new information technology officer. In this case, the company hired

Cheryl Smith to fill that position which never existed in the organizational structure in the year

2011. Cheryl reoriented the information technology unit and designated groups that were

concentrated on carrying out various duties and helped with responsibility (Bakos & Treacy,

2019). Cheryl focused more on creating financial spending plan and became determined on

executing schemes that were held to be by the administration members to be high significance.

Through this process, the culture of the information technology unit was transformed making the

information technology use more productive in West Plan airline.

4. Discuss IT governance models that were considered to enable IT to function more

efficiently at West Jet.

Cheryl’s resolution and objective of making the information technology support team to

work for twenty four hours on a daily basis throughout the year polished the client service as

well as increasing creating work ethics among the support team as they would be accessible for

calling even on non-working days (Estrada, 2018). On another point, Cheryl made a good

management move to establish a data backup hub bordering the organization head office at a

distance of 150 radius mile. This idea was meant to alleviate any impact of natural disasters or

any other disaster at the organization, which could give rise to an entire shutdown of the

information technology system.

5. How does IT affect a company's corporate strategy and the overall strategic impact?

Information technology system allows corporations to perform their daily operations in a

business proceeding with scheduling, electronic transmissions, and customer service. For
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instance, the support and structure that information technology offers a developing organization

like West Jet is of great significance. System functionality, data security, and increased

accessibility offer the company and the client superior service if the information technology

platform is working effectively (Estrada, 2018). This enables a firm to achieve its set goals of

serving customers with a driven motive of ensuring their satisfaction.

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References

Bakos, J. Y., & Treacy, M. E. (2019). Information technology and corporate strategy: a research

perspective. MIS quarterly, 107-119.

Estrada, C. F. (2018). Aligning information technology within the framework of corporate

governance to increase corporate value in West Jet. International Journal of

Management & Information Systems (IJMIS), 14(2).