INTERVIEW

1. Travis, thank you for talking with Cro Tribune. Lets begin with your book: "The Ultra
Mindset An Endurance Champions 8 Core Principles for Success in Business, Sports,
and Life". Which 8 principles are you talking about?
2. How much faith is important in going towards success?
3. Successful people have in many cases special morning routines. Do you have any of
them? If so, which ones.
4. What was your top motivation for writing this book?
5. In the end of the day, before some important task we have for tomorrow for example, but
we don’t have the strength, where would you say we can always find one?
6. Always one interesting question, how to beat procrastination?
7. How did you coped with issues of procrastination?
8. What was your secret in building this mindset you wrote book about?

1. Travis, thank you for talking with Cro Tribune. Lets begin with your book:  "The Ultra
Mindset  An Endurance Champions 8 Core Principles for Success in Business, Sports,
and Life". Which 8 principles are you talking about?

Think about your thinking: https://www.youtube.com/watch?

v=1ZRCSK96e3I&index=2&list=UUpucVEL7xg2DqxqvveFEyqw

Be a wannabe: https://www.youtube.com/watch?v=VvDKZbzzlwg&list=UUpucVEL7xg2DqxqvveFEyqw

Find your carrot: https://www.youtube.com/watch?

v=VauO2AQYAwY&list=UUpucVEL7xg2DqxqvveFEyqw&index=4

It's all good mental training: https://www.youtube.com/watch?

v=map3ZGq7ZPM&list=UUpucVEL7xg2DqxqvveFEyqw&index=5

Have an ego and use it: https://www.youtube.com/watch?

v=bf9u26X9800&index=3&list=UUpucVEL7xg2DqxqvveFEyqw
 INTERVIEW

Mindset 1: It’s all good mental training

Viewing your challenges as positive, essential elements of building a winning mindset makes all
the difference in the world.  When the going gets tough, tell yourself, “this is good mental
training.”  Which it is: Remember that self-control can be trained, just like any other muscle.
Mindset 2: Be a wannabe
Get close to be people you want to be like--make the most of goal contagion.   By identifying
people you would like to emulate in one or more ways, you can find examples of people who are
reaching goals similar to your own.  Utilize the synergy and push each other.
Mindset 3: Find your carrot
Utilize extrinsic motivators—such as money, utilitarian purpose, glory, and admiration—
especially when the self control muscle tires.  Intrinsic motivation— doing something because
you enjoy it in the moment—is also important, and you better have it if you want to do anything
big.  For the greatest challenges, though, it can be good to keep extrinsic carrots in mind.
Mindset 4: Have an ego and use it—until it’s time to put your ego aside
Accomplishing big goals requires perseverance, and that requires a high view of self.  The Ultra
Mindset often requires taking on great challenges that we may have no business tackling.  In
such cases, belief in what you are capable of doing can help you succeed in doing it. . But when
you need assistance, don’t let that ego stand in your way:  ask for help!
                      
Mindset 5: Think about your thinking: WHAT and WHY
Program yourself to think about the right things at the right time.  If something is particularly
detail-oriented (such as editing a professional document, creating a business plan or climbing a
precipitous mountain), think about WHAT you are doing to increase effectiveness and avoid
error.  When things get drawn-out and grueling on a Friday afternoon at work or at mile 24 of
your marathon, tune out the monotonous, painful WHAT with a focus on WHY you are doing it.
Mindset 6: The 4:30 a.m. Rule: When you have no choice, anything is possible
When the alarm goes off at 4:30 a.m., literally or figuratively, get up and take action.  You
committed ahead of time, and whether or not you feel like doing it (whatever “it” may be) in the
moment doesn’t really matter if you’re working toward something aligned with your higher
purposes in life. 4:30 a.m. moments happen all the time, and the more you follow through on
previous commitments when push comes to shove, the easier it becomes to do regularly.
Mindset 7: Bad stories, good stories: The ones you tell yourself make all the difference
The ongoing dialogue that plays out in our heads can be channeled in the right direction.. 
Negative stories, must be rewritten and fought with better ones. These can be nothing more than
positive mantras—“I am getting stronger with each step”—that can be cued up in your mind to
replace the negative ones—“I can’t take another step.”  A key first step: recognize your negative
stories for what they are—just stories and nothing more.
  
Mindset 8: Never quit…except when you should quit
 INTERVIEW

If you’re doing something you really care about, something that you know aligns with your true
self and highest purposes in life, don’t  quit because you fear what will happen if you continue.
Fear will be there, and that’s just part of the deal—keep going anyway. On the other hand, if you
are doing something with your life that does not align with who you want to be and how you
want to live, then maybe you should quit.  True courage is overcoming fear to spend your life in
what you believe to be a purposeful manner.

2. How much faith is important in going towards success?

Having faith in yourself is extremely important in persevering through challenges and moving
towards success.  You’ve got to be resilient and optimistic, constantly telling yourself that you
can and will pull through, even if it takes longer than expected.  Though I don’t prescribe to any
particular religion, I believe in the power of treating people well and giving generously whenever
possible. Treating others well, looking for the good in every situation and all people, viewing life
with a mindset of abundance: These are spiritual (and maybe faithful) activities and mindsets that
bring positive energy and influence into one’s life.

3. Successful people have in many cases special morning routines. Do you have any of
them? If so, which ones.
I like routine!  I get up early, brush my teeth, start the coffee, and do about 15 minutes of yoga
and strength/core work.  It’s dark and I’m alone--I like that. I then complete about two hours of
computer work (writing, coaching, creating) until the kids get up.  Seven to nine in the morning
is kid time: getting ready, playing, driving to school. I usually train from nine until 11 or 12, and
then I’ve got afternoon phone calls with clients before getting the kids from school.

4. What was your top motivation for writing this book?

I was motivated primarily by the idea that the book could help people, and I think it has.

5. In the end of the day, before some important task we have for tomorrow for example, but
we don’t have the strength, where would you say we can always find one?
That’s a good time to employ a mantra like, “This is good mental training.  It’s tough, but I like
doing tough things, so I can and will do it.”

6. Always one interesting question, how to beat procrastination?

 INTERVIEW

I like The 4:30 a.m. Rule, as described above, in beating procrastination.  I recommend using a
calendar with specific tasks noted at specific times with a reason and goal next to each task.  It’s
on the calendar, so just do it when the time comes!

7. What was your secret in building this mindset you wrote book about?
My endurance racing activities play a huge role.  I also learn constantly from the people around
me and through reading, research, podcasts, etc.  I think it’s important to always be a learner,
grower, and seeker of information and experiences.