Name: Martha Lucia Novoa Pescador Cohort:1961625-3 Date: 4th October 2020

Ángela Constanza Vargas Apache

Andrea de los Ángeles Vásquez Macías
Training program: Instructor: Luisa María Contreras Martínez

WEBSITE DESIGN AND ADVERTISING

This workshop attempts to help you enhance about new vocabulary and English structures
related to the interaction with websites and advertising process according to your
professional profile. It will also advice you about the planning process of website design and
advertising.

Objective: From the development of the following activities, you will be able to talk about
Technology, Internet and website design using the studied structures and vocabulary.

1. Work in groups and discuss the following questions:

- What do you understand for advertising?

The advertising is a form of communication used for promote the products and services
of a company
- What do you know about website design?
The website design our opinion is create a space for the promote product and services
through internet.
- How can you make more interesting advertisements?
Using creative ideas, meet the needs of consumers and showing the benefit to products
and services through the unusual situations.

2. Skills practice: Do the following activities to practice the learnt vocabulary and English
structures.

2.1. Speaking practice

At this time, you will practice in pairs your oral skills from two activities:

 Design a poster offering your business project or professional profile. Be creative and
take into account examples like this:
 Name: Martha Lucia Novoa Pescador Cohort:1961625-3 Date: 4th October 2020
Ángela Constanza Vargas Apache
Andrea de los Ángeles Vásquez Macías
Training program: Instructor: Luisa María Contreras Martínez

 Promote your product through a short oral presentation in pairs. Answer the
questions to your classmates

Ángela - Good morning. I am Angela Vargas and I am the Production manager of the Mano
Company. On this occasion, I am presenting the Company where magic is the protagonist.
In Mano we manufacture, decorated gift boxes and photography albums to give away, we
have now a novelty for our deliveries.
My partner Andrea Vasquez continues to tell you about our latest news.

1
Image taken as example from: http s://yascreative.com/project/nourish-poster Used by SENA for academic purposes, exclusively
 Name: Martha Lucia Novoa Pescador Cohort:1961625-3 Date: 4th October 2020
Ángela Constanza Vargas Apache
Andrea de los Ángeles Vásquez Macías
Training program: Instructor: Luisa María Contreras Martínez

Andrea – Hello I am Andrea! I am the Operational Director of MANO.

We created for you the hand delivery service, (fly for you). This service consists in sending
our clients services flying! yes, if flying, they fly alone, with their own magic wings.
She fly anywhere in the world. So we help you stay at home because in MANO
I take care of you.
You take care of me and we take care of ourselves
! Now our management trainee! Martha Lucía, will tell you how the delivery service will be.
thank you.

Martha – Good morning, I am Martha Novoa, I am Management Apprentice, I want to tell

you that we include geolocation to our magic powders, so when we spray the products at the
time of dispatch they grow wings that take them to our customers. The wings then become
beautiful crystal accessories.

We have always charged on gold coins, but now you can make your payments with silver
and bronze coins as advertised.

2.2. Listening practice

Before watching the video, discuss:

- What do you know about Web design?

I do not know about Web design
- How can a website be useful in a business? Give some examples.
The website can in a business for new contacts and more business around the world,
because increase them trust and sales.
Examples:
 China is an Asian power in business, and your companies have business for internet
in the all world thank to websites.
 The companies sales through yours websites and saving money in cost by operation.

- Watch the video in the link: https://www.youtube.com/watch?v=JTdK9q_iuE0,

make notes, and answer or complete the following statements:

- What is .WIX?
- WIX is platform of design WEB page

- Mention 3 uses of .WIX

1st WIX is for drag and drop
2nd WIX is used for position in internet with tool SEO
3rd WIX for business, for campaigns publishing and others things.
 Name: Martha Lucia Novoa Pescador Cohort:1961625-3 Date: 4th October 2020
Ángela Constanza Vargas Apache
Andrea de los Ángeles Vásquez Macías
Training program: Instructor: Luisa María Contreras Martínez

- How can people advertise using this digital tools? Explain your answer
The people can advertise using this digital tools with photos for example advertise
products and services or news, for campaigns publishing, to have contacts.

- What has been the impact of advertising on the consumerism habits? Give your opinion.
The consumerism habits has been impact by advertising in all areas daily life as the
diet, the exercise to lose weight, buy things unnecessary. I think that advertising
influence in the human behavior.

- According to the video, what are the main media elements added in a website in .WIX?
The main media elements are video, blog, galery, menus, photos galery.

2.3.Reading practice

Before Reading the text, discuss the following questions:

- Have you seen evidence of success in a business through advertising and web page?
Yes, is Amazon that makes shipping by the world and is the Internet company largest.
Your business more powerful is Amazon Web Services (AWS). The service of web
hosting represents the second input source of the company.

- What can you say about formal and informal communication? Describe.
Formal communication it is done through rules and professional processes, in informal
communication a message circulates between the members of a company without know
its origin.

VOCABULARY
Identify the key words from the text. Look for their definition, pronunciation in English.

WORD/ EXPRESSION DEFINITION

Entrepreneur Is the owner or manager of a business and who establishes the objectives and
US:ˌɑntrəprəˈnɝ, -ˈnʊr make the strategic decisions about the goals. Assume the commercial and
legal responsibility of the company.

E-commerce Consists in the buying and selling of products or services, through of internet,
UK: iːkɒmɜːrs for example social networks and others web pages.

Online Is to connect to a network or communication system at the moment. Is a

UK: ˌɒnˈlaɪn technical sense that is used for the telecommunications.
 Name: Martha Lucia Novoa Pescador Cohort:1961625-3 Date: 4th October 2020
Ángela Constanza Vargas Apache
Andrea de los Ángeles Vásquez Macías
Training program: Instructor: Luisa María Contreras Martínez

Readymade Do one thing, usually complex or made up of parts or elements. Do entirely

combining its various elements.

Template Element that serves as a guideline to be imitated or copied. Imitate person that
UK: tɛmpleɪt deserves for your good qualities
US: ˈtɛmplɪt/ ,(tem′plit)

Load Load action. Bunch of stuff that transport together, especially commodity.
UK: ləʊd
US: loʊd/ ,(lōd)

Site builder Is an application that provides templates, for website that are used to grant an
attractive design.

Private It is do in the presence of few people. Is intimate or personal.

UK:*/praɪvət/US:/ˈpraɪvɪt/ ,
(prī′vit)

Eye contact It is a means of communication powerful. This communication is not verbal.

Eye: UK:* /ˈaɪ/US:/aɪ/ ,(ī)

Contact:
UK:*/ˈkɒntækt/US:/ˈkɑntæ
kt/ ,(kon′takt)

Publish Is to do something public that is known to other people.

UK:*/ˈpʌblɪʃ/US:/ˈpʌblɪʃ/,
(pub′lish)

Edges Line that limits the outer part or far from one thing.
Utility Capacity that a thing has to serve or use for a specific purpose.
UK:/juːˈtɪləti/US:/juˈtɪlɪti/ 
,(yo̅o̅ til′i tē)

Advantages of Using WIX Website Builder

Posted on October 23, 2014 by editor

Wix is a low cost web site builder that’s been making a real splash amongst
entrepreneurs who want to promote their online business by creating a promotion
website.
There are about 200 readymade templates accessible to pick from while those with a more
artistic mindset can start from scratch and construct their personal masterpiece. The
templates change and may be classified into Company, e-commerce, Real Estate, Music,
Private and a lot more markets furthermore. First load takes just a couple of seconds and it’s
likely to make a web site in minutes. We look at the various edges of Wix to enable you to
 Name: Martha Lucia Novoa Pescador Cohort:1961625-3 Date: 4th October 2020
Ángela Constanza Vargas Apache
Andrea de los Ángeles Vásquez Macías
Training program: Instructor: Luisa María Contreras Martínez

realize its utility. You can also learn how to publish your website through wix-reviews.

The numerous advantages Of WIX Website Builder

1. Cost Effective: It’s possible for you to try before you buy and even though the free
version has numerous limits, you do get to view the reasons why Wix is the right site
builder for your company.

2. Ease of Use: As we have already mentioned, there are more than 200 templates
accessible and this could help remove any confusion you might have over what you
would like your site to look like. Editing your Wix site is very simple as it’s really
instinctive and no coding knowledge is needed.

3. Simple Integration: Wix lets you add several third party tools like Google Analytics
without compromising usability.

According to the text write using your own words to express the main idea of the text
in a short paragraph

It is a tool for the construction of web pages, can help designers acquire new business.
No programming knowledge can create a website. Has many tools and accessories that
facilitate the design by doing it possible in little weather.

2.4. Writing Practice

Let’s work on your website design, this time you will present a website sketch with the
possible future appearance of it. Remember, it can be handmade or made using a
different app to draw and try to use as much vocabulary as you have learnt during the
previous lessons.

Be attentive to the following example for this activity:

Name: Martha Lucia Novoa Pescador Cohort:1961625-3 Date: 4th October 2020
Ángela Constanza Vargas Apache
Andrea de los Ángeles Vásquez Macías
Training program: Instructor: Luisa María Contreras Martínez
 Name: Martha Lucia Novoa Pescador Cohort:1961625-3 Date: 4th October 2020
Ángela Constanza Vargas Apache
Andrea de los Ángeles Vásquez Macías
Training program: Instructor: Luisa María Contreras Martínez

3. Extension activities:
The extension activities will help you improve your performance in the topics. You need to
reach at least five hours of practice on your own.
- For further information, vocabulary practice, pronunciation, and more about this, check the
links below to the websites:
https://wiredimpact.com/blog/web-design-vocabulary-101/
https://quizlet.com/77591665/web-design-vocabulary-flash-cards/
 Name: Martha Lucia Novoa Pescador Cohort:1961625-3 Date: 4th October 2020
Ángela Constanza Vargas Apache
Andrea de los Ángeles Vásquez Macías
Training program: Instructor: Luisa María Contreras Martínez

- Based on your instructor’s orientation, explore the following website and practice the
English structures. Do all the exercises and deliver them to your instructor:
https://www.ecenglish.com/learnenglish/lessons/present-perfect-quiz
Name: Martha Lucia Novoa Pescador Cohort:1961625-3 Date: 4th October 2020
Ángela Constanza Vargas Apache
Andrea de los Ángeles Vásquez Macías
Training program: Instructor: Luisa María Contreras Martínez

1. Text adapted from: http://soczbor-sl.si/advantages-of-using-wix-website-

builder.used by SENA for pedagogical purpose, exclusively.

2. Image taken as example from:

http://www.floridiansagainstincineratorsindisguise.com/webs
ite-design- draft/website-design-draft-web-design-hand-
painted-manuscript-draft-pages-vector-over-templates/