Cepuros Foods Malaysia: Finding the Secret Sauce for Growth Student Spreadsheet Supplement

Harvard Business School Brief Case 9-919-513

Courseware 9-919-515

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Exhibit 1
CFI Consolidated Income Statement (Annual 2017)

US$ % of Revenue
Revenue $34,297,050 100.0%
Variable costs $20,093,082 58.6%
Gross profit $14,203,968 41.4%
Fixed costs
Selling expenses $4,499,925 13.1%
General and administrative (G&A) expenses $4,552,246 13.3%
Operating profit $5,151,797 15.0%
Exhibit 3
CFI Malaysia’s Income Statement and Forecasts without Introduction (US$ rounded)

2017 Actual 2018 Expected

Total Lines Total Lines
Revenue $4,115,646 $4,239,115
Sihat $2,304,762 56% $2,373,905
Riang $1,563,945 38% $1,610,863
Salsa $246,939 6% $254,347
Variable costs $2,503,960 61% $2,579,079
Sihat $1,362,115 59% $1,402,978
Riang $1,004,053 64% $1,034,175
Salsa $137,792 56% $141,926
Gross Profit $1,611,686 $1,660,036
Fixed Costs
Selling expenses $518,572 $534,129
G&A expenses $465,068 11% $479,020
Operating profit $628,046 0.152599616196 $646,887
 2019 Forecasted 2019 Forecasted (Aati)
Total Lines Total Lines % of Revenue
$4,366,289 $4,613,005
$2,445,122 $2,445,122 53%
$1,659,189 $1,659,189 36%
$261,978 $508,694 11%
$2,656,452 $2,656,452
$1,445,068 $1,445,068 59%
$1,065,200 $1,065,200 64%
$146,184 $146,184 29%
$1,709,837 $1,956,553

$550,153 $800,000
$493,391 $550,000
$666,293 15% $606,553 13%
 CFI Malaysia’s Income
2019 Forecasted
Diaz Aati Lee
Revenue
Salsa

Variable costs

Salsa

Gross Profit

Fixed Costs

Selling expenses

G&A expenses
Operating profit