10/1/2020 LazLive Terms and Conditions

Seller  

Products  Homepage / Help Center / Lazada Seller Policies / LazLive Terms and Conditions

Orders 

LazLive Terms and Conditions Search for topics, questions...

Promotions 

Store 

Finance 
Lazada Live-streaming Rules Related Articles
By participating in the Lazada live-streaming service ("Live-
Terms of Service For Lazada
Business Advisor streaming”) You (hereinafter “You”, “Seller” or variants thereof)
Livestreaming and User
agree to be bound by the terms and conditions set out herein
Generated Content
Growth Center (the “Live-streaming Rules” or “Rules”), in addition to the Terms
of Use for the [www.lazada.com.my], (“Platform”) which are Lazada Marketplace Agreement
incorporated by reference into these Live-streaming Rules. For Terms & Conditions (Non-
the avoidance of doubt, capitalised terms used and not defined LazMall)
herein have the same meaning as given to such terms in the Lazada Marketplace Agreement
Terms of Use. In the event of a conflict between the provisions of Terms & Conditions (LazMall)
the Live streaming Rules and the Platform Terms of Use, the
LazMall Terms and Conditions
provisions of the Live-streaming Rules shall prevail.

If You are below 18 years old, You must obtain consent from
Your parent(s) or legal guardian(s) before participating in Live-
streaming. Your parent(s) or legal guardian(s) accept these Live-
streaming Rules and the Platform Terms of Use and agree to
take responsibility for: (i) Your actions; (ii) any charges Still Need Help?
associated with Your use of Live-streaming, the Platform or the We are here to assist you,
sale of Products; and (iii) Your acceptance and compliance with Monday - Sunday: 09:00am -
the Live streaming Rules and Platform Terms of Use. If You 06:00pm (excluding Public
have not obtained consent from Your parent(s) or legal Holidays)
guardian(s), You must stop using or accessing Live
streaming. CONTACT OTHER
US OPTIONS

Chapter 1 Overview

Clause 1 [General Terms of Use].

1.1 Use of Live-streaming is expressly limited to authorised

Sellers. An authorised Seller is a Seller who is (a) of legal age,
(b) who has the legal capacity to enter into and form contracts
under any applicable law, and (c) is validly registered under
Lazada’s Seller Centre (“Seller Centre”). Sellers who have
breached or are in breach of the terms and conditions contained
herein and Sellers who have been permanently or temporarily
suspended from use of Live-streaming or any of the Services (as
defined in the Terms of Use) may not use Live-streaming even if
they satisfy the requirements of this Clause 1.2.

1.2 You agree to comply with any and all the guidelines, notices,
operating rules and policies and instructions pertaining to the use
of Live-streaming and/or access to the Platform, as well as any
amendments to the aforementioned, issued by us, from time to
time. We reserve the right to revise these guidelines, notices,
operating rules and policies and instructions at any time and You
are deemed to be aware of and bound by any changes to the
foregoing upon their publication on the Platform or Seller Centre.

1.3 You agree:

1.3.1 You shall not violate these Rules and/or any obligations to
Lazada or third parties;

1.3.2 To access and/or use Live-streaming only for lawful

purposes and in a lawful manner at all times, and further agree to
conduct any activity relating to Live-streaming in good faith;

https://sellercenter.lazada.com.my/seller/helpcenter/LazLive-Terms-and-Conditions-7909.html 1/8
10/1/2020 LazLive Terms and Conditions
1.3.3 To ensure that any content, information or data You post or
cause to appear on the Platform in connection with Live-
streaming is lawful and accurate and agree to take sole
responsibility for such content, information and data;
Products 

1.3.4 You shall comply with all applicable laws, regulations,

Orders  policies or guidelines, and in particular laws, regulations, policies
or guidelines relating to spam, advertising, consumer protection,
Promotions  fair competition, broadcasting, direct and target marketing, fake
news, data privacy, intellectual property and anti-terrorism;
Store 
1.3.5 Not to interfere with the transmission and operation of data
Finance  or content (i) by Lazada for the purposes of security and censure
and (ii) to provide evidence needed to support criminal
Business Advisor investigations being conducted by the relevant authorities in
accordance with applicable laws and regulations, at Lazada’s
Growth Center request; and

1.3.6 That Lazada may restrict or terminate Your access to Live

Streaming at its sole discretion, and without any prior notice
being provided to You.

Chapter II Use of Live-streaming

Clause 2 [Presenters]

2.1 Only authorised presenters may appear or otherwise feature

on Your Live-streaming channels. An authorised presenter is a
presenter who has successfully applied for the position of
presenter for the specified time period (“Presenter”). Application
must be made by the presenter through Seller Centre, or as
specified by Lazada, and acceptance is at the sole and absolute
discretion of Lazada. For the avoidance of doubt, this Clause 2
applies to Sellers who intend to present in person on Live-
streaming.

2.2 Presenters must meet the conditions provided by Lazada

when applying for the position of Presenter, including but not
limited to the following:

2.2.1 Submitting a video including a self-introduction, indicating

his/her strengths and live focus, within the time-limit of 3 minutes;
2.2.2 Having a strong fan influence, brand affinity, timely
interactions with fans, and successfully promote Live-streaming
in accordance with Live streaming Rules, Presenter’s Terms of
Use and Platform Terms of Use.
2.2.3 Agreeing to comply with all applicable laws, regulations,
policies, guidelines and codes
2.2.4 Agreeing to comply with the Platform Terms of Use, the
Presenter’s Terms of Use, relevant terms of the Live-streaming
Rules set out herein, and the instructions of Lazada, including
where Lazada immediately terminates the live-stream and
providing public clarifications at the direction of Lazada.
2.2.5 Agreeing to background checks conducted by Lazada (to
the extent permitted by law) for the sole purpose of protecting the
legitimate rights and interests of Lazada and users of the
Platform.

2.3 Lazada reserves the right to revise these conditions from

time to time. Presenter applications shall be governed by the
conditions in force at the time of application, regardless of
whether such Presenter applications are new or re-applications.

2.4 Sellers shall at all times ensure Presenters comply with the
Prohibited Content, Information Practices and Code of Conduct
set out herein or separately released by Lazada. Sellers must not
incite, promote or condone breaches of such terms by
Presenters.

https://sellercenter.lazada.com.my/seller/helpcenter/LazLive-Terms-and-Conditions-7909.html 2/8
10/1/2020 LazLive Terms and Conditions

2.5 Where Lazada determines in its sole and absolute discretion

that any Presenter has breached or is in breach of the Prohibited
Content, Information Practices or Code of Conduct, Seller shall
Products 
immediately comply with all instructions issued by Lazada,
including immediate termination of the live-stream, take down of
Orders 
saved live-streams, and public clarification. The take down of the
video has to be removed within 3 minutes when requested,
Promotions 
failing which Lazada reserves the right to remove the video
without further notice.
Store 

Finance  2.6 Sellers shall be liable for the acts, defaults and neglects of
Presenters, employees or agents of the Presenters as if they
Business Advisor were the acts, defaults or neglects of the Seller, and shall remain
at all times principally responsible to Lazada for its obligations
Growth Center under the Live-streaming Rules.

2.7 Seller represents, warrants and is solely responsible for any

copyright and material content while conducting live stream.
Seller further indemnifies and holds harmless Lazada against
any claims, demands, causes of action, judgments, damages or
expenses (including reasonable attorneys’ an experts’ fees and
costs) which the Seller may incur or become liable for as a result
of their use on their individual live streaming contents.

Clause 3 [Interactive Users]

3.1 All Users may participate in live-stream interactions, such as

the live comment section (“Participating Users”).

3.2 Sellers shall, as far as practicable, ensure Participating Users

comply with the Prohibited Content, Information Practices and
Code of Conduct set out herein or separately released by
Lazada. Sellers must not incite, promote or condone breaches of
the Prohibited Content, Information Practices or Code of Conduct
by Participating Users.

3.3 Where Lazada determines in its sole and absolute discretion

that any Presenter has breached or is breaching the Prohibited
Content, Information Practices or Code of Conduct, Seller shall
immediately comply with all instructions issued by Lazada,
including immediate termination of live-streams, take down of
saved live-streams, and public clarification.

Clause 4 [Prohibited Content]

4.1 For the purposes of this Live-streaming Rules, “content”

includes but is not limited to all information and advertisements
featured on the live-streams.

4.2 You are responsible for all content You communicate, submit,
transmit or otherwise make available during Your participation in
Live-streaming whether to Lazada or third parties.

4.3 Prohibited content includes content against public interest,

public morality, public order, public security, national harmony or
harmony between groups of people. Without prejudice and in
addition to the terms of this Live-streaming Rules, the following
restrictions shall be strictly complied with:

4.3.1 No offensive content, such as content involving defamation,

violence, cruelty, nudity, sex, sexual deviancy, pornography,
sexual degradation, solicitation of prostitution, offensive
language, crude references or hate speech; or content which is
indecent, obscene, false or offensive in character, regardless of
whether there is malice or intention to annoy, abuse, threaten or
harass any person;

https://sellercenter.lazada.com.my/seller/helpcenter/LazLive-Terms-and-Conditions-7909.html 3/8
10/1/2020 LazLive Terms and Conditions
4.3.2 No content promoting terrorism or terror-related activities;
4.3.3. No content involving references to physical, mental or
sensory disability;
4.3.4 No content which encourages the public to engage in or
Products 
promote unlawful acts, violence, selling or consuming narcotics,
psychotropics or other addictive substances;
Orders 
4.3.5 No inflammatory content, such as content which incites or
promotes conflict against the Country or State, its constitution,
Promotions 
government or laws; or incites or promotes conflict between
groups, ethnicities, races, religions or genders, or degrade
Store 
religious or cultural beliefs;
4.3.6 No content involving gambling, such as games, lotteries,
Finance 
horse-racing, sports betting, astrology, geomancy, palm reading
or any other type of fortune-telling device;
Business Advisor
4.3.7 No content involving minors without the written consent of
such minor’s parent or legal guardian;
Growth Center
4.3.8 No content which infringes intellectual property rights or
causes confusion on the relationship with other organisations or
individuals;
4.3.9 No content involving the impersonation of organisations or
individuals without such organisations’ or individuals’ written
consent.
4.3.10 No content violating data protection laws.
4.3.11 No content of selling any infant formula below 1 years old.
4.3.12 No content of promoting, selling, highlighting and
demonstrating lingerie or any undergarments which may
considered obscene.
4.3.13 No content on the demonstration of vape and selling any
vape related items.
4.3.14 No content on selling and promoting sex toys.

4.4 Where content involves the use of stunts which carries a risk
of injury or damage whether to property or person, You shall
ensure the words “Do Not Attempt” or words of similar meaning
are prominently featured on the live-stream.

Clause 5 [Information and Advertisement Practices]

5.1 You bear the sole responsibility for obtaining the necessary
permits, licenses and certificates (such as for food, drug or baby
products or other regulated products as the case may be) and
liaising with relevant authorities as necessary, in connection with
the Live-streaming.

5.2 Without prejudice and in addition to the terms of this Live-

streaming Rules, the following restrictions shall be strictly
complied with:

5.2.1 Only information or advertisements relating to Products

sold by You may be featured on the live-streams.
5.2.2 All information must be fair, true and accurate. Prohibited
information include information that is fabricated, exaggerated or
false.
5.2.3 All information featured on the live-stream must be
consistent with information provided on the Platform, including
but not limited to Product listings.
5.2.4 Words like “best”, “the best”, “number one”, “proven”, “top-
grade” or words with similar meaning may only be featured as
permitted under applicable laws, regulations, policies or
guidelines.
5.2.5 Direct comparison of the prices, quality and efficiency of
their products against other products of the same kind may only
be used to the extent permitted under applicable laws,
regulations, policies or guidelines.

Clause 6 [Code of Conduct]

6.1 Without prejudice and in addition to the terms of this Live-

streaming Rules, and any Code of Conduct released by Lazada,

https://sellercenter.lazada.com.my/seller/helpcenter/LazLive-Terms-and-Conditions-7909.html 4/8
10/1/2020 LazLive Terms and Conditions
the following terms and the Code of Conduct set out in Schedule
1 shall be strictly complied with:

6.1.1 You shall not permit or engage in behavior that may lead to
Products  transaction risks, including but not limited to directing Users to
conduct offline transactions or promoting goods or information on
Orders  sites other than the Platform;
6.1.2 You shall not display or permit the display of any
Promotions  advertisements or linked content which contain viruses, trojan
horses, worms, time bombs, cancel-bots or other similar harmful
Store  or deleterious programming routines;
6.1.3 You shall not permit or engage in any fraudulent behavior
Finance  against Users, Lazada or third parties, including but not limited to
the use of bots or technological means to increase views,
Business Advisor followers or sales or otherwise manipulate or falsify data;
6.1.4 You shall not promote or facilitate the sale of counterfeit
Growth Center goods or goods infringing the intellectual property rights of third
parties;
6.1.5 You shall not participate in Live-streaming or permit the
participation of Live-streaming in any manner which may
adversely affect other Users’ participation of Live-streaming or
the goodwill or reputation of

6.1.6 You shall comply with all policies and guidelines provided
by sharing channels where such sharing channels are used to
promote Live-streaming or invite third parties to Live-streaming,
including any terms of use, and You shall not breach any of these
policies and guidelines in Your participation of Live-streaming;

Chapter IV Violation and Removal

Article 7 [Violation of Regulations]

7.1 You agree the measures set out in this Live-streaming Rules
shall apply where the relevant provisions of this Live-streaming
Rules are violated, and Parties agree this is without prejudice to
Lazada’s other rights and remedies under this Rules, in law or at
equity. The measures include:

7.1.1 Immediate removal of of live-stream

7.1.2 Deletion all saved live-streams
7.1.3 Banning Seller account from the Platform for a specified
time period or permanently.

Live-streaming Rules Violation Treatment List

Type of
Classification Specific situation
violation

Posting Posting Content that endangers

Prohibited inflammatory or national security or public
Content offensive content interest and harmony,
including but not limited to
the following:
1. Content promoting
terrorism or terrorism-
related activities
2. Content which incites or
promotes conflict against
the Country or State, its
constitution, government or
laws; or incites or promotes
conflict between groups,
ethnicities, races, religions
or genders, or degrade
religious
3. Content involving
involving gambling, such as

https://sellercenter.lazada.com.my/seller/helpcenter/LazLive-Terms-and-Conditions-7909.html 5/8
10/1/2020 LazLive Terms and Conditions
games, lotteries, horse-
racing analyses,
commentaries or tips,
astrology, geomancy,
Products 
palmistry or any other type
of fortune-telling device
Orders 

Posting content which

Promotions 
Posting sensitive involve nudity, sexual
content themes, minors or is in any
Store 
way obscene or indecent.

Finance 
1. The promoted products
do not accurately describe
Business Advisor the product traits, quality,
parameters, etc.,
Growth Center 2. The content of the
promoted product does not
match the information
described in the Product
listing;
3. False or exaggerated
information;
Posting false Posting false
4. The unauthorised use of
information information
absolute language:
including but not limited to
the following terms: of the
highest grade, in the whole
internet, lowest price, in the
whole country, in the whole
world, national grade, top
grade, number one brand,
one of its kind, omnipotent,
sales champion, exclusive,
preferred, absolute, unique

Pretending to be Lazada-
related activities or
communications, including
but not limited to:

Falsifying activity 1. Promoting Products as

information part of a Lazada promotion,
when Lazada can confirm
there is no such promotion
2. Promoting products as
Products when there are no
such Product listings

This includes, but is not

limited to, the use of non-
Posting or human means such as
sending spam machines or software to
send large amounts of spam
to others.

Guiding or directing users to

Behaviour that Guiding or offline transactions directly
is likely to lead directing Users to or indirectly (including but
to transaction offline not limited to through third-
risk transactions party platform accounts, ,
bank card transfers, etc.).

Including but not limited to

publishing shopping guides,
Publishing group purchases,
external website promotions, shopping
information or platforms and other external
products websites or APP names,
hyperlinks, QR codes, and
other information.

Sale of Sale of Products The sale of Products which

https://sellercenter.lazada.com.my/seller/helpcenter/LazLive-Terms-and-Conditions-7909.html 6/8
10/1/2020 LazLive Terms and Conditions
infringing which contravene contravene the intellectual
Products intellectual property rights of third
property rights parties

Products 
Including but not limited to:
private fees charged to
Orders  Other violations
users through unofficial
channels.
Promotions 

Including but not limited to

Store 
failing to honour
Violation of Violation of commitments provided
Finance 
Commitments Commitments during live streams or
interactive activities such as
Business Advisor free gifts or discounts.

Growth Center 1. Falsifying or manipulating

Interfering or Interfering or data such as sales or
disrupting disrupting viewership;
Platform Platform 2. By other improper means,
operations operations interfering Platform
operations

Including but not limited to

1. Disclosure of personal
information: disclosing ,
names, identification
numbers, telephone number
or home address (except
with the consent of the third
party);
2. Disclosure of other
personal or private
Violating data Violating data
information: Disclosure
privacy privacy
information that others have
not consented to be
disclosed, such as: sexual
orientation, physical and
mental disability, bank
account details, Lazada
account details, IP address,
browsing page trace or
activity content , etc, except
as publicly available.

Improper use of Including but not limited to;

Improper use of
third party 1. impersonating any
third party rights
rights individual or organisation

Including but not limited to:

1. Defamation or slander;
Harassing 2. Personal attacks:
Harassing others repeated transmissions to
others
others by means of
forwarding, commenting,
tagging.

Including but not limited to:

Restricted Uses Restricted Uses
1. Live-stream account is
transferred to third party for
use
2. The live-stream
broadcasts non-self footage
for more than 30 minutes.

Schedule 1

1. Dress code requirements

Sellers shall ensure Presenters are neatly dressed during the

live-stream, and that they avoid wearing inappropriate clothing
(such as clothes which are vulgar or obscene, degrade religious

https://sellercenter.lazada.com.my/seller/helpcenter/LazLive-Terms-and-Conditions-7909.html 7/8
10/1/2020 LazLive Terms and Conditions
or cultural traditions, or feature offensive language). The overall
dress should be clean, tidy and professional, with specific
requirements as follows:
(1) Presenters shall not wear clothes which reveal sensitive
Products 
areas of the body, and shall not wear only undergarments;
(2) Presenters shall not wear the uniform or dress of government
Orders 
bodies, armed forces or any organisation;

Promotions 

2. Speech requirements
Store 

Finance  (1) Audio-visual content including songs and videos may only be
featured as permitted under f laws, regulations, policies or
Business Advisor guidelines, save for audio-visual content with sexual themes
which are at all times strictly prohibited;
Growth Center (2) The attack, slander, harassment or defamation of others is
strictly prohibited ;
(3) The dissemination of false information is strictly prohibited,
regardless of whether such false information is relied on or
causes damage to others.

3. Behaviour requirements

(1) The display of items with inflammatory or offensive elements

is strictly forbidden, including but not limited to items which are
sexually suggestive, undermine religious or racial harmony, make
reference to disabilities or degrade national themes;
(2) The promotion or endorsement of unlawful acts such as
drugs, gambling or gun possession is strictly prohibited;
(3) The performance of high-risk stunts or activities is strictly
prohibited;
(4) The display or focus on nudity or sensitive parts of the body
such as the chest, buttocks and groin is strictly prohibited.
(4) The promotion or endorsement of MLM organisations is
strictly prohibited;

Is this article helpful for you?

205 out of 217 found this helpful

Lazada 2019. All rights reserved. Lazada University Service Marketplace Help Center API Document Contact U

https://sellercenter.lazada.com.my/seller/helpcenter/LazLive-Terms-and-Conditions-7909.html 8/8