Opportunity

Problem

People need to be able to buy prescriptions at reduced prices. We make that possible by carefully
maintaining efficiencies in our operations. So we can target a specific segment of the market –
those customers who pay for their prescription medications themselves. They are poor, they are
sick, they deserve the same care as those who can afford healthcare and full price prescriptions. 

Solution

The Discount Pharmacy’s mission is to provide our customers with the best prices for their
prescription medications. Our convenience and services will exceed the expectations of our
customers.

Market

The Discount Pharmacy’s target market consists of two different groups, local customers or
walk-ins, and mail order customers.

Competition

Competition takes many different forms in the pharmacy industry. They are: chain pharmacies,
local pharmacies, mail in pharmacies, canadian pharmacies. 

Why Us?

The Discount Pharmacy’s we have superior pricing. To do that we must maintain our position as
the low cost provider by painstakingly ensuring that costs are kept low through operating
efficiencies.

Expectations

Forecast

Costs will be minimized by maintaining only one pharmacist and filling the void with
pharmaceutical techs. We expect to reach profitability by our third year and will generate
substantial sales by year three

Financial Highlights by Year

Financing Needed
We will need $115,000 to start, we will be able to pay the investment back at the end of
year 4
We will need 359,000 to start, we will be able to pay the investment back at the end of
year 4

1. A BUSINESS PLAN ON KIRSU RETAIL PHARMACY STORE Presented By: Kiran

Suwal Bachelor Of Pharmacy 7th semester Karnali College of Health Sciences
Purbanchal University 27th May 2018
2. PREPARED BY KIRAN SUWAL
3. CONTENTS • Introduction • Products • Vission • Mission • Business Structure • Roles
and Responsibilities • SWOT analysis
4. CONTENTS (CONTINUE) • Market Analysis • Sales and Marketing Strategy •
Publicity and Advertising Strategy • Pricing Strategy • Payment Options • Start – Up
Expenditure (Budget) • Legal requirement
5. INTRODUCTION • Kirsu retail pharmacy store, owned by Kirsu and family, will be
located in the heart of the densely populated Bhaktapur district. • It will be located in the
walking distance from the top hospital of Bhaktapur like Bhaktapur district hospital, Dr.
iwwamura memorial hospital, Kathmandu medical college Teaching Hospital and
Bhaktapur Cancer Hospital. • The land required for opening the store will be taken in
lease for 20 years and will be extended on the understanding of both the parties. • Kirsu
retail pharmacy store will be involved in the retailing of prescription drugs, over-the-
counter drugs, small scale medical equipments/instruments and providing general
health services to the customer.
6. INTRODUCTION (CONTINUE) • Kirsu retail pharmacy store retail a wide range of
pharmaceuticals for our customers, at the lowest prices they can get anywhere in
Bhaktapur. • Kirsu retail pharmacy store will operate a 24 hours, 7 days a week
pharmaceutical store. • Kirsu retail pharmacy store will ensure that all our customers are
given better treatment whenever they visit our shop. • The official website of pharmacy
https://kirsu96.wordpress.com/ will help us for online pharmacy services to customer.
7. PRODUCTS • Kirsu retail pharmacy store will retail a wide range of prescription drugs
from different manufacturing brands to customers who are based in Bhaktapur. • We will
also be dealing with sales of small scale medical equipments or instruments. • We will
also provide the general health care services to our customers. • We will also engage in
the sale of beauty product, baby product, cosmetics and other health realted products.
8. VISSION • To become the largest retail pharmacy store in the whole of Bhaktapur. •
To become the renowed community pharmacy store committed to provide collaborative
and diverse environment focused on improving health and well being of the
communities we serve.
9. MISSION • To establish a first class retail pharmacy store that will make available a
wide range of generic and branded prescription drugs from top pharmaceutical
manufacturing brands at affordable prices to the residence of Bhaktapur. • To provide
safe, high quality patient care in the atmosphere of professionalism respect and
effective communication.
10. BUSINESS STRUCTURE • Kirsu retail pharmacy store is a business that will be
built on a solid foundation. • We will only recruit qualified people to various job positions
in our organization. • During recruitment process, we will look out for applicants that are
not just qualified and experienced, but also honest, customer centric and are ready to
work to help us build a prosperous business that will benefit all the stake holders (the
owners, workforce, and customers). • We will also make a profit-sharing management to
all the management staff and it will be based on their performance for a period of three
years or more.
11. BUSINESS STRUCTURE (CONTINUE) • This are the positions that will be
available at Kirsu Retail Pharmacy Store; 1. CEO (pharmacy owner, superintendent
pharmacist and supervising pharmacist) 2. Pharmacist (Pharmacy Incharge-2) 3. Asst.
Pharmacist (3) 4. Information Technologist (Contract) 5. Lawyer (Contract) 6. Sales
agents (3) 7. Cashier (Counter Agent). 8. Cleaners
1415. MARKET ANALYSIS (TARGET MARKET) • Kirsu Retail Pharmacy Store is in
business to service a wide range of customers in Bhaktapur. • We will ensure that we
target self – pay customers (who do not have drug plans), mail order customers, and
walk in customers et al. • We are going to open our doors to a wide range of customers
does not in any way stop us from demanding and screening prescriptions as required by
the law. • Our staff are trained to effectively service our customers and still play by the
rules governing the industry.
16. TARGET MARKET (CONTINUE) • Our customers can be categorized into the
following; Households Hopital patients Corporate Executives Business People
Elderly people Expectant Mothers Sports Men and Women Students
17. SALES AND MARKETING STRATEGY • Sources of Income  Our source of
income will be majorly in the retailing of prescription drugs and over-the-counter drugs.
 We will also generate income from the sale of beauty products, cosmetic, baby
produts and other related products.  We may also generate income by provinding
health services to customers. • Sales Forecast  Our sales forecast is based on the
data gathered during our feasibility studies, market survey and also some of the
assumptions readily available on the field.  Below are the sales projections that we
were able to come up with for the first three years of operations; • First Year-: Rs.
20,00,000 (From Walk – in customers) + Rs. 15,00,000 (From Mail Order customers) •
Second Year-: Rs. 45,00,000 (From Walk – in customers) + Rs. 30,00,000 (From Mail
Order customers) • Third Year-: Rs. 60,00,000 (From Walk – in customers) + Rs.
50,00,000 (From Mail Order customers)
18. PUBLICITY AND ADVERTISING STRATESGY • Place adverts on both print
(community based newspapers and magazines) and electronic media platforms •
Sponsor relevant community programs • Leverage on the internet and social media
platforms like; Instagram, Facebook , twitter, et al to promote our brand • Install our Bill
Boards on strategic locations all around Bhaktapur. • Engage in road show from time to
time • Distribute our fliers and handbills in target areas • Position our Flexi Banners at
strategic positions in the location where our retail store is located.
19. PRICING STRATEGY • Kirsu Retail Pharmacy Store will work towards ensuring that
all our products (prescription drugs and over-the-counter drugs and beauty products,
cosmetic and other related products) are offered at highly competitive prices compare to
what is obtainable in Bhaktapur. • The fact that we are going to be offering our products
at cheaper prices does not in any way means that we will sell sub – standard goods. •
Selling our products at a lower price than what is obtainable in our competitors store
means that we will only reduce our profit margin.
20. PAYMENT OPTIONS • At Kirsu Retail Pharmacy Store, our payment policy is all
inclusive because we are quite aware that different people prefer different payment
options as it suits them. • Here are the payment options that will be available in every of
our outlets; Payment by cash Payment via Point of Sale (POS) Machine Payment
via online bank transfer (online payment portal) Payment via Mobile money Check
(only from loyal customers)
21. START UP FUND • Registration fee : Rs 2000 • License: Rs 7000 • Furniture: Rs.
4,00,000 • Freezer : Rs. 50000 • Electronic(computer, printer, lighting,software and
others) : Rs. 100000 • Rent : Rs. 20000 per month • Operational cost for the first 3
months (salaries of employees, payments of bills ) – Rs. 10,00,000
22. START UP FUND (CONTINUE) • Other start-up expenses including stationery (Rs.
5000) and phone deposits (Rs 2,500). • The cost for Start-up inventory (stocking with a
wide range of products) – Rs17,00,000 • The cost for our opening party: Rs. 7000 •
Insurance : Rs. 30000 • Miscellaneous: Rs. 10000 We would need an estimate amount
of Rs 30,00,000 to successfully set up our community pharmacy store in Bhaktapur.
This amount includes the salaries of all the staff for the first month of operation.
23. LEGEAL REQUIREMENT • General license • Restricted license • Citizenship
certificate(pp size photo) • Site specification(building location and address) • Fund
specification • Tax invoice • Pan number • Contract letter between landloard and
pharmacy owner • Contract letter between employees and pharmacy
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