Technical Communication Assignment

Corporate Social Responsibility(CSR)

Technical Communication Lab

Submitted To: Submitted By:

Dr.ABC XYZ
Assistant Professor 171210043
Dept. of Applied Sciences & Humanities CSE 3rd Year
 INDEX
Sr. No. Content Page No.

1. Introduction to CSR- What is Corporate 3

Social Responsibility?

2. Categorization of CSR(Models) 4

3. Proctor & Gamble 5

5. CSR Model implemented by Proctor & 6

Gamble

6. Present Initiatives and Future Goals 10

7.
12
Personal Opinion

8.
References 13
 What is Corporate Social Responsibility?

Corporate social responsibility (CSR) is a self-regulating business model that

helps a company be socially accountable—to itself, its stakeholders, and the
public. By practicing corporate social responsibility, companies can be
conscious of the kind of impact they are having on all aspects of society,
including economic, social, and environmental.
To engage in CSR means that, in the ordinary course of business, a company is
operating in ways that enhance society and the environment, instead of
contributing negatively to them.

Some of the key issues that a CSR model deals with are:
 ENVIRONMENTAL MANAGEMENT
 ECO-EFFICIENCY
 RESPONSIBLE SOURCING
 STAKEHOLDER ENGAGEMENT
 LABOUR STANDARDS AND WORKING CONDITIONS
 EMPLOYEE AND COMMUNITY RELATIONS
 SOCIAL EQUITY
 GENDER BALANCE
 HUMAN RIGHTS
 GOOD GOVERNANCE
 ANTI-CORRUPTION MEASURES

A properly implemented CSR concept can bring along a variety of competitive

advantages, such as enhanced access to capital and markets, increased sales and
profits, operational cost savings, improved productivity and quality, efficient
human resource base, improved brand image and reputation, enhanced customer
loyalty, better decision making and risk management processes.
 Categorization of CSR(Models)

Corporate social responsibility (CSR) refers to strategies that firms employ in

their corporate governance that are ethical, societally friendly, and beneficial to
its community.
Generally, corporate social responsibility initiatives taken by a firm fall into
four categories:

 1. Environmental responsibility

Environmental sustainability initiatives enacted by businesses generally focus
on: limiting pollution, reducing greenhouse gas emissions and sustainable use
of natural resources. As the awareness of environmental issues grows,
businesses that take steps to reduce air, land and water pollution can increase
their standing as good corporate citizens while also benefiting society as a
whole.
 2. Human rights responsibility
The primary focus on ethics is to provide fair labor practices for businesses’
employees as well as the employees of their suppliers. Fair business practices
for employees include equal pay for equal work, living wage compensation
initiatives and disapproving child labor. Ethical labor practices for suppliers
include the use of products that have been certified as meeting fair trade
standards.
3. Philanthropic responsibility
Philanthropic initiatives include the donation of time, money or resources to
charities and organizations at local, national or international levels. These
donations can be directed to a variety of worthy causes including human
rights, national disaster relief, clean water and education programs in
underdeveloped countries.
4. Economic responsibility
Economic responsibility focuses on practices that facilitate the long-term
growth of the business, while also meeting the standards set for ethical,
environmental and philanthropic practices. By balancing economic decisions
with their overall effects on society, businesses can improve their operations
while also engaging in sustainable practices.
 Proctor & Gamble (P & G)

The Procter & Gamble Company (P&G) is an American

multinational consumer goods corporation headquartered in Cincinnati, Ohio,
founded in 1837 by William Procter and James Gamble.[2] It specializes in a
wide range of personal health/consumer health, and personal care and hygiene
products; these products are organized into several segments including Beauty;
Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family
Care. P&G is present in 180 countries and serves nearly 5 billion people around
the world with one of the strongest portfolios of trusted, quality, leadership
brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn,
Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B,
Pampers, Pantene, SK-II, Tide, Vicks, and Whisper.
P&G market capitalisation is greater than the GDP of many countries. P&G
defines its mission as follows: “We will provide branded products and services
of superior quality and value that improve the lives of the world’s consumers,
now and for generations to come. As a result, consumers will reward us with
leadership sales, profit and value creation, allowing our people, our
shareholders and the communities in which we live and work to prosper.”
P&G has always demonstrated its commitment to the community not just
through the quality of its products and services, but also through socially
responsible initiatives for the community. The key stakeholders of P&G can be
identified as their customers' present worldwide, the suppliers, the governments
of countries they are present in, the pressure groups around and the diverse
employees who work for them.
The Procter & Gamble Company’s corporate social responsibility strategy
encompasses a wide variety of initiatives and activities to satisfy the interests of
stakeholders. P&G emphasizes the importance of high quality and value of
consumer goods offered to consumers. In addition, Procter & Gamble’s
organizational culture sets the principles and values used to influence the CSR
strategy. In this way, the company ensures that efforts to fulfil its sustainability
objectives and corporate responsibility are aligned with the culture that the
organization embodies. 
 Corporate Social Responsibility Model
Implemented By Proctor & Gamble

Social Projects are in keeping with P&G’s credo of ‘Business with a Purpose’.
P&G has demonstrated its commitment to the community not just through the
quality of its products and services, but also through socially responsible
initiatives for the community over decades. Some highlights have been listed
below:

Project Shiksha: Secure Your Child’s Future (2005)

In 2005, P&G launched its signature CSR program ‘P&G Shiksha’ with an aim
to provide children from underprivileged backgrounds access to holistic
education. It focuses its efforts in three main areas - improving education
infrastructure, empowering marginalised girls through education and improving
learning outcomes. Over the years, in partnership with NGO’s, they have built
and supported more than 2100 schools across India targeting to impact more
than 1.7 million children.
Along with the NGO partner Round Table India (RTI), they focus on building
and refurbishing school buildings, constructing classrooms, building
playgrounds, improving health and hygiene facilities like clean drinking water
and building separate toilets for boys and girls. They are also working with their partners
to implement unique and innovative solutions that improve the learning
outcomes in children. They have partnered with NGO Pratham to implement the
Read India program which focuses on improving the learning outcomes in
children. As a part of the program, Pratham organises 10-12-day learning camps
where the students learn basis their learning level rather than their age or grade.
Students are engaged in a combination of activities that have been proven to
maximise learning thereby enhancing their ability to read, recognise numbers or
perform basic mathematical operations.
This project has 5 primary Goals:
I. Improving education infrastructure
II. Empowering marginalised girls through education
III. Improving learning outcomes
IV. Supporting surrounding communities
V. Supporting defence NGOs
Some Key Milestones achieved by Project Shiksha at a glance:

 2012:

Till 2012 P&G’s Shiksha has touched the lives of more than 385,000
children over 200 schools in India. Apart from providing education, clean
drinking waterwas also provided to the students of RTI Shiksha school in
Begampur, West Bengal. The result was an immediate increase in
attendance.

 2011:

 With support of Government High School, Lodhimajra, Himachal

Pradesh, they introduced a digital library & a distant learning programme
to curb teacher-absenteeism.
 In June 2011, 400 employees from P&G travelled to Pune to built
Shiksha Sadhana School brick by brick. They also added 20 new schools
and supported 100+ existing school in the same year.
 In the year 2011 they reached out to 30 schools for the differently - abled
children across India 

 2010

 In 2010 they joined AWWA’s efforts of rebuilding the Ladakh Scouts

Children’s School which was destroyed by the cloud burst and also
funded the education of all those children who were orphaned by this
natural disaster.

 2005-2007:

 They set their motto – ‘Padega India, Badehga India’ while bringing
education (Shiksha) to 87,000 children since 2005.
 To spread education, they partnered with Child’s Rights & You (CRY) –
one of India’s largest child rights organizations. With this partnership,
they set to work with education departments across states to change
policies, basic amenities & also build more schools.
Rebuilding Lives In Earthquake Hit Bhuj (2001/2002)
P&G in partnership with SwayamShikshaPrayog (SSP) opened four Community
Resource Centers for the earthquake victims in the Chakasari, Paggivand,
Hanjiya and Jodhpur lands (hamlets) of RaparTaluka, Kutch district Gujarat.
The community centers provides basic education for children, training on
building earthquake-resistant shelters and has supported the formation of 22
Women’s Saving Group which contribute towards an income generating fund,
for future entrepreneurial activities. The P and G SSPproject positively impact
25 village 3,750 families and 22, 500 people help mobilized women’s group and
communities in Gujarat for their long term sustainable development. Credit
fund will be provided as a revolving fund to the self-help group. The operational
cost for each center is Rs. 25,000 met by P and G. The center has been built
from Gujarat Relief Fund created after earthquake of 26, January, 2001 by
employee of Pand G India, Brussels, Japan, Canada among other and company
contribution. Pand G employees also make contribution directly to the Red
Cross Society other rehabilitation work in Gujarat. In addition, P & G is
working on forming women’s micro-credit group to ensure the sustainability of
these community centers and to further empower these women and increasing
the number of community centers from 4-7.

Project Drishti : The First Ever Sigth Restoration Progrram In India

(1999)
P& G tied up with the National Association for Blind (NAB) to launch project
Drishti and restore eye-sight to 250 blind children through corneal transplant
operations. FOGSI (Federation of Obstetrician and Gynecologist in India)

Project Poshan: Fighting Malnutrition in India (2000)

P&G and UNICEF launched Project Poshan to combat malnutrition in India.
India has 40% of the world’s malnutrition. POSHAN has three key projects- an
Adolescent Girl’s Initiative to education girls in Mumbai slums on health
programmer and improve their lives in Anemia prevention through IFA tablets,
a Women’s Parenting Network in Chennaito provides information on care
during pregnancy, a day care project in Jaipur which focused on increased food
intake and micro-nutrients. Once again, P& G raised Rs. 50 lakhs by
contributing Re. 1 from sale of large size pack of Ariel, Whisper, Head n
Shoulder and Pantene sold in the month of May, June and July of 2000.
Project Open Minds: Educating India’s Working Youth (1999)
P & G partnership with UNICEF launched project Open Mind to support and
educate children across the Australia, Asia and India region. According to
UNICEF, only 55% of the children of India complete the primary education.
The support that Pand G provided was in tern of money and publicity. For every
large size pack of Vicks Vapo rub, Whisper, Ariel Powder Compact, Head &
Shoulder, Pantene purchased by consumers during November 1999 to January
2000, P&G on behalf of consumers contributed the cost of one day’s education
of a working child to the “OPEN MINDS” fund. In India Pand G raised Rs. 1.25
crore for OPEN MINDS which was donated to UNICEF in February 2000

Project Future Focus: The First-Ever Round Write-In Career Guidance

Service (1998)
P& G in association with Resource Management Group (RMG) launched a 365
days Free Writein Service ‘P and G Focus’ for the first time to the youth of
India, where a panel of professional career counselors would send personalized
to letters within 15 days of the receipt of the queries

Project Peace: Environment Education Programme (1996)

P& G launched PEACE-a unique Environmental Education program for
children in school across Mumbai and Thane representing a cross section of
economic background. Children were exposed to a fascinating account of an
India environmental scenario. The multiplicity of Eco-System in India, The Air
around us, Water, Solid Waste Adopting Conservation in our lifestyle were the
topics dealt with using interesting media like music, games, project work,
slides, video films and group discussion etc.
 Present Initiatives and Future Goals

The 2018 Citizenship Report of P&G is briefly summarized below enlisting its
efforts towards Corporate social responsibility:

 Community Impact: This year, the Company celebrated a milestone with

its Children’s Safe Drinking Water Program, distributing its 14 billionth
litre of clean drinking water to those who need it most. P&G’s brands
played an important role in helping those impacted by natural disasters
such as the hurricanes Harvey, Irma, Maria and Florence, and our Tide
Loads of Hope program washed more than 3,800 loads of laundry to help
bring a sense of normalcy to those suffering the effects of natural
disasters.
 
 Diversity & Inclusion: P&G sparked important conversations around
equality with two award-winning films: “The Talk” about racial bias and
“The Words Matter” about LGBT+ inclusion. Its brands launched
multiple advertising campaigns that include positive portrayals of diverse
families and individuals. Internally, the Company introduced additional
benefits to modernize employee parental leave policies as part of its
Flex@Work program.
 
 Gender Equality: As a leader in using its voice to call attention to gender
equality, P&G created a thought-provoking new exhibit, “Women at
Work: Myth vs. Reality,” which challenges outdated thinking about
women in the workplace. It also partnered with Sesame Workshop and
the Muppets to set new expectations about gender for boys and girls
around the world and introduced a range of new brand advertising
campaigns championing equal voice and equal representation for all
individuals.
 
 Environmental Sustainability: In April, the Company announced
ambitious sustainability goals for 2030. Having already achieved many of
its 2020 goals for climate, water and waste, P&G’s Ambition 2030
framework focuses on where the Company can make the biggest positive
difference – with its brands, supply chain, society and employees. The
Company has renewed its focus on plastic waste and many of its brands
are stepping up to increase the recyclability of packaging and use more
recycled material.
Key Goals laid out by P&G are:
 Enable responsible consumption, packaging, ingredients, and safety.
 Reduce our footprint, protect the forests, and improve livelihoods.
 Ensure packaging won’t find its way to the ocean, protect water, and
advance recycling solutions.
 Educate employees, integrate sustainability into business plans, and
reward progress.

In 2018, P&G established Ambition 2030 – their global environmental goals

that enable and inspire positive impact through their brands, their supply chain,
society and their employees. Through this framework, they attempt to address
two of the world’s most pressing environmental challenges — finite resources
and growing consumption. P&G’s “Ambition 2030” goals include:
Brands: All of P&G’s leadership brands including Whisper, Ariel, Ambi Pur,
Head & Shoulders, Pantene, Pampers, and Tide will enable responsible
consumption through packaging that is 100% recyclable or reusable by 2030.
Supply Chain: P&G manufacturing sites will cut greenhouse gas emissions in
half and will purchase enough renewable electricity to power 100% of their
plants.
Society: P&G will continue to create transformative partnerships that enable
people, the planet and their business to thrive, including those that stem the flow
of plastic into the world’s ocean, protect and enhance forests, expand recycling
solutions for absorbent hygiene products, and protect water in priority basins
around the world.
Employees: P&G will engage, equip and reward employees for building
sustainability thinking and practices into their everyday work. P&G will reward
progress and integrate recognition into performance assessments.
 Personal Opinion

In my opinion Proctor and Gamble has set a perfect example of implementing

Corporate Social Responsibility by setting various benchmarks in the history
and continues to do so. They have successfully implemented various projects
towards sustainability and aided society for decades. Sustainability is embedded
in all their efforts and actions it seems. They have collaborated with various
NGOs over time and contributed towards the society significantly.
Proctor and Gamble, through its various brands, not only aids and fulfils its
social responsibilities towards society but also spreads awareness about various
social and environmental issues. I feel they have inspired many other
corporations by setting such an example, i.e. A perfect example of fulfilling
Corporate Social Responsibility along with profits in a business and thus needs
no improvement as of now.
 References

 Vast Information-Bank available on Internet:

https://us.pg.com/doing-what-is-right/
https://us.pg.com/sustainability-reports/
https://en.wikipedia.org/wiki/Procter_%26_Gamble

 Information gathered from Acquaintances and friends linked with

various social reform societies.