What is Amazon Multi-Channel

Fulfillment?

Is the method by which seller can sell

items through various sales channels.
It’s an optional service for sellers on Amazon that is more complete than
Fulfillment by Amazon and it can be contracted by those who have a
professional seller account on the platform.

Amazon’s Multi-Channel Fulfillment service allows you to expand upon that

experience.

In addition to managing orders from Amazon, this version includes

the management of orders placed through your own website and even
sales in physical shops.

Technology
Amazon.com sells lots and lots of stuff. The direct Amazon-to-
buyer sales approach is really no different from what happens at
most other large, online retailers except for its range of products.
Besides its tremendous product range, Amazon makes every
possible attempt to customize the buyer experience and get it
delivered fast.
How does it customize user experience:

Customer tracking is an Amazon stronghold. If you let the Web site stick a cookie on your hard

drive, you'll find yourself on the receiving end of all sorts of useful features that make your

shopping experience pretty cool, like recommendations based on past purchases and lists of

reviews and guides written by users who purchased the products you're looking at.

Sorting and movement

Have conveyor belts to help sort and package products for shipment.

Once stored in the respective place re-accessed through kiva robots which
reduced the walking efforts and heavy-duty tasks of the associates working.

Future: fully automated Physical stores