Ilana Frenkel Kearns

Greater Atlanta, GA | 470-717-7229

ilana earns@gmail.com | Por olio | Presenta ons

I have a passion for people and excellence. Together, these traits have served me well as a dedicated and trusted business partner to
the C- Suite with more than a decade of experience in suppor ng organiza onal change, best-in-class opera ons strategy, execu on,
and support while inspiring execu ve leaders in holis c employee engagement strategies across global Fortune 500 and privately
held corpora ons.

Professional Experience
Head of Brand Communica ons
#goatma ers, Atlanta, GA June 2018 – PRESENT
• Develop and deliver editorial content that shapes brand percep on without use of ad copy or jargon, op mized for search
rankings, site tra c, lead genera on and revenue.
• Contribu ng editor to high quality authorita ve publica ons such as Thrive Global and The Innova on to feature high
quality, researched, SEO friendly and relevant 1000+ word content.
• Incorporate latest developments and trends in graphic design using tools like Canva and Adobe, GoDaddy website builder
and copywri ng to develop brand look, tone, and posi oning.
• Connect closely with founders such as Red Barn to write rich social media blogs and website content to build community
awareness, drive business growth and revenue; have wri en 260+ blogs resul ng in organic followership gain of 300% YoY.
• Partnered with KidsBoost on graphic design project to drive brand awareness and designed a photography library to create
visually stunning social media content to build out Salon Gloss and Spa’s digital footprint.
• Setup and manage Facebook and Google ads while maximizing digital footprint through SEO by incorpora ng keywords into
copy, consistently rank in top 20% for online presence when compared to other similar businesses, based on GoDaddy
InSight analy cs.
• Manage budge ng, expense tracking, opera ng licenses, tax paperwork and legal, including LLC forma on.

Senior Execu ve Assistant and Strategic Business Partner to the President, North America
Elavon, Atlanta, GA March 2020 - Oct 2020
• Full administra ve support to president of North America; managed autonomously president’s calendar, which re ected
both business and personal commitments. Ensured mely response to all correspondence received and composi on of
responses at own discre on where appropriate.
• Execu on of biweekly town hall mee ngs for live-broadcast across geographically dispersed team u lizing WebEx.
• Lead, managed and organized Microso O ce Teams Space.
• Role eliminated due to COVID.

Communica ons Manager and Sr Execu ve Assistant

Cox Automo ve, Atlanta, GA October 2014 - May 2018
• Full administra ve support to president of global digital wholesale used car remarke ng division; managed autonomously
president’s calendar, which re ected both business and personal commitments. Ensured mely response to all
correspondence received and composi on of responses at own discre on as appropriate.
• Project managed large-scale special assignments including mul -million-dollar new space build-out for 100+ employees;
worked in collabora on with internal facili es, IT, security, enterprise network, and voice services teams.
• Generated employee cohesion and transformed culture by launching an internal communica ons strategy that connected
employees across matrixed environment.
• Curated content on all internal communica on pla orms as well as digital mediums (social channels).
• Pitched podcasts, webinars & digital magazines, wrote press releases, submi ed ve award-winning nomina ons.
• Led communica ons for the 2017 Manheim tle Sponsorship, Kyle Pe y Charity Ride; partnered with external agencies and
industry publica ons to bring sponsorship to life.
• Launched LinkedIn, SlideShare and communica on mediums, such as forums and blogs, as new acquisi on channels for
employer branding. Grew followership by 200% with zero ad spend.
• Managed and executed mul track content calendar.
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 • Served as Editor for any internal or external communica on; collaborated with domes c and interna onal teams to ensure
regional public rela ons e orts were aligned to corporate goals and messages.
• Led development of brand messages, digital assets, stats, and claims included in digital collateral, presenta on decks, board-
level mee ngs, sales conferences, o -site management workshops and mee ngs.
• Designed and maintained intranet site.
• Led planning and execu on of all town hall mee ngs for live-broadcast across geographically dispersed team using
internal video conferencing tools and YouTube.
• Planned and executed annual tle sponsorship for pres gious golf and social event for three consecu ve years; coordinated
orders for event premium items, managed hotel/travel lists and VIP i neraries, logo management, sponsorship crea ve,
provided on-site event support as necessary.
• Galvanized volunteerism, sustainability, and people-driven community service while suppor ng Atlanta Ronald McDonald
House, Winship Cancer Ins tute of Emory, Habitat for Humanity and Au sm Speaks.
• Planned and executed all o site team building events and mee ngs including a mul -day team o site mee ng in
collabora on with leadership which included building a master agenda and master slides, sourced venue, arranged for a
special guest appearance, organized meal planning, transport, lodging, and designing team-building ac vi es within a $25K
budget.

Senior Execu ve Assistant/Facili es Manager

Mul ple, Atlanta, GA August 2013 - October 2014
• Partnered with func onal leaders to assess and priori ze ideas and ensure clear ming and ownership was established for
all projects pursued.
• Led communica ons with internal and external clients on behalf of leadership including direct reports.
• Delivered repor ng, analysis, communica ons, and opera onal support.
• Calendar and event management including o -site agendas, loca on and strategy discussion

Senior Execu ve Assistant

Intercon nental Hotels Group, Atlanta, GA February 2009
- August 2013
• Managed day-to-day ac vi es of Global Chief Brands O cer, including Outlook calendar administra on, complex overseas
travel i neraries and organized visa applica ons; gained experience in working across a wide array of senior management.
Obtained deep cultural understanding of how to deal with people across wide variety of cultures and backgrounds.
• Served as C-Suite advisor ensuring e ec ve, organized, and strategic planning for all brand opera ons, priori zing focus on
bolstering engagement across global hotel guests and franchise owners as customers, while expanding genuine employee
engagement.
• Served as strategic business partner to Global Chief Brands O cer as he led organiza onal change for global brand
management, subsequently leading to marke ng agency e ec veness while streamlining $9MM in costs across $64B
por olio.
• Wrote monthly franchise owner newsle er with primary purpose of capturing rebrand buy-in from franchise owners:
exposed posi ve impact of the Holiday Inn brand refresh through one-on-one interviews and stories.
• Planned and executed o site mee ngs including a mul -day team o site mee ng in collabora on with leadership and
agencies which included $250K overall budget; sourced venue, booked talent and entertainment, organized meal planning,
transport, lodging, and designing team-building ac vi es.
• Galvanized volunteerism, sustainability, and people-driven community service to support organiza ons such as StandUp for
Kids, CARE and Children’s Healthcare of Atlanta.
• Global brand(s) digital asset management.
• Managed intranet team space.

Davenport University— Bachelor of Business Administra on— Dearborn

• Major: Marke ng, 2000

Fundamentals of Digital Marke ng (2020)

Cer ca on through Google Digital Garage, endorsed by IAB Europe and The Open University
• Verify authen city: h ps://learndigital.withgoogle.com/link/1qsdpcedm9s
• Cer cate ID KUS 4C7 TSA
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Public Rela ons: Best Prac ces and Ethics

Cer ca on through Alison Online Educa on (2020)

eMarke ng Ins tute

Cer ca on through eMarke ng Ins tute (2020)
• Content Marke ng Cer cate ID CERT001225384-EMI
• E-Commerce Cer cate ID CERT001225404-EMI
• Blogging Cer cate ID CERT001225416-EMI

#Twi erFlightSchool Video Badge (2020)

Cer ca on through Twi er Flight School
• Cer cate ID 150278662

MailChimp Founda ons

Cer ca on through MailChimp Academy (2020)

HubSpot
Cer ca on through HubSpot (2020)
• Social Media Cer cate ID 9563350c3fec4bfc9b5616d1c4cb6e
• Content Marke ng Cer cate ID 032e9f2d0c77442fa60821cedebfc32e

Technical Exper se
• Remote Collabora on and Project Management Tools: Zoom, Skype, GoToWebinar, Dropbox, Basecamp, Salesforce,
SharePoint, WebEx, Toodledo, Signal, Google Hangouts, Microso Teams, Gmail, Outlook, iCloud Mail, Duo, FaceTime
• Document Crea on: Microso O ce (Word, Excel, PowerPoint, Outlook), Google Enterprise (Docs, Sheets, Slides, Gmail),
Apple (Pages, Keynote and Numbers)
• Marke ng: Canva, Adobe, Cvent, Hubspot, GoDaddy, MailChimp
• Social Media: Facebook, LinkedIn, Parler, MeWe, Rumble, YouTube, Twi er, BitChute, Pinterest, Yelp, Instagram, Strava

Community Involvement Highlights

• GA GOP Presiden al Elec on Poll Watcher and Blogger (2020)
• Google, Level 5 Local Guide (Current)
• Atlanta Track Club, Volunteer (2018 - 19)
• American Marke ng Associa on - Atlanta Chapter, Communica ons Chair (2018-19)
• Woodru Art Center, Ambassador(2018-19)
• Girls on the Run, Fundraising (2019)
• Associa on of Na onal Adver sers (ANA) Brand Master Conference, (2018)
• Atlanta Ronald McDonald House, Project Lead (2014-18)
• Winship Cancer Ins tute of Emory, Coloring Book Drive Chair (2017-18)
• Movember (2014 -15)
• CARE (2012)
• StandUp for Kids, Project Manager (2010)
• Children’s Healthcare of Atlanta (2010)

Outside of the O ce
• Helped ins tu onalize rst “Lunch Bunch” program in Cherokee County School District for kids born with Au sm
• Cer ed Open Water Scuba Diver
• Avid road runner, trained for and completed rst full marathon in March 2019; Consistently place in top 5% of my age
group. On track to exceed my goal of 1,200 running miles for 2020
• Traveled 10+ countries including Israel, Latvia, Mexico, Canada, Costa Rica, Venezuela, Honduras, Italy, Austria, Panama
Canal and several countries located in the Caribbean; working knowledge of Russian
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