ASSIGNMENT 01

CONSUMER BEHAVIOUR

HURRIYA KHAN

13980

Submitted to

TAHA BIN HASAN AND UMER AHRAR

  
 Assignment 1

Q1. Interview five male and female friends EACH about their perceptions of mobile phones and
their functionality. Construct a perceptual map for each model. Based on your map of
mobile phones, do you see any areas that are not adequately served by current offerings?
What (if any) gender differences did you notice regarding both the relevant dimensions
raters use and how they place specific models along these dimensions?

STYLE

FE
DURABILITY

AT
UR
ES

SPECIFICATION
 the perception of mobile phones and their functionality, survey of male and
female both are mostly familiar according to perceptual model
 Motorola and nokia both are durable and having style.
 Sony, apple, oppo and Samsung, it having both style and features
according to the male and female survey.
 As Huawei and Lenovo both are durable and specific.
 And blackberry mobile phone brand is specific and having features.
 Do this exercise in the case of educational institutions as well.

ICT FOCUS

CITY SCHOOL
St
Beacon house Patrick's 

KARACHI
HIGH ACADEMIC REPUTATION

LOW ACADEMIC REPUTATION

SM PUBLIC
PUBLIC
SCHOOL
MAMAPARSI KARACHI
GRAMMER
CREDO
SCHOOL
SCHOOL

ARQAM
BILAL PUBLIC PUBLIC
SCHOOL
GHAZI
FOUNDATION

Albar school

LESS ICT FOCUS

Q2. “The whole is greater than the sum of its parts.” Explain this statement. (max 200 words)

In other words, when individual parts are connected together to form one entity, they are
worth more than if the parts were in silos
A good example of this would be university life.

We enter university with charm and attractiveness like a fresh ball of clay. Everything is new
and we feel like we are now big, we get into higher education.

Beginning with the first year, we move on to learn various subjects by different teachers who
impress upon us knowledge from their areas of expertise. We are molded this way and that
juggling learning, assignments, projects, worksheets and exams to the best of our abilities.

Apart from academics, co-curricular activities and sports beckon and spur us on to strive for
perfection and excellence, all the while teaching us some vital lessons in teamwork, success
and failure.

Somewhere in the midst of all this, we pick up essential social skills and long lasting
friendship.

When it is time to step out of the annals of school, we walk out, molded into unique
personalities, excelling in some fields while performing fairly in others.

Finally, we emerge as a whole that is so much more than the sum of its parts.