Jubail University College-Male Branch

Department of Business Administration

Semester - 421
BUS 231- Principles of Marketing
Assignment – 2

Background
 Choose any one leading Product orientated company in the KSA.
 You are the marketing communications consultant to the company.
 You will help prepare a plan and suggest right course of action for future communication strategies.

Main Task
Prepare a report containing the following information;
1. Prepare advertising campaign plan for the company.
2. Outline five important communications objectives suitable for the company.
3. Create two advertisement designs for branding purpose.

Report Format
1. Front Cover / Title page (Marketing Communications Strategy for (Co. Name)
2. Detail on the above main tasks
3. Conclusion (state what you learnt from the assignment)
4. Source of information
5. Any additional information

Report should not be more than five (5) pages.

Submission Date:- 3 December 2020

Marking Scheme
Total marks = 10
1. Introduction of the company (1.0)
2. Detail information (Main Task) (6.0)
3. Conclusion / Source of info. (1.5)
4. Creativity & presentation style (1.5)

Instruction:-
 This is a group work. Each project team should have 4-6 members.
 Only the team leader submits the assignment.
 Each member should actively participate.
 Grading will be based on individual and group performance.

WARNING !!
Please Note:
1. SafeAssign/Turnitin scanning should be less than 20%. If not Re-do them or Else marks deducted.
2. DO NOT COPY FROM YOUR FRIEND - Anybody found copying will BE PENALISED.
3. MARKS will be deducted for Late Submission of report.