SALIENCE

 Global Branding – red logo

 Huge and strong advertisement campaign
 Sharing good moments
 Friendship
 Elegant bottle

Imagery

 Youth Favorable
 Highly Sociable
 Self-Confidence
 Trendy
 Party Goers
 Special moments/events

Feelings

 Having fun
 Pleasure
 Enjoy life
 Relaxation
 Fashionable and trendy

Performance

 Universal recognized soft drink

 Long heritage
 Universal taste
 Design and packaging : iconic brand name

Judgment

 Very recognizable brand image

 Trustworthy brand
 Quality
 A choice of consideration during purchase
 Superiority
Resonance

 Repeated purchase
 Loyal following
 Strong and wide online community
 Strong positive perception: association with happiness

SLOGAN

 For UK
 2015 - Kiss Happiness
 2015 - 2016 Holidays - Taste Christmas
 2016 - Always real

 For India
"Open Happiness"