IMTC633- Managing Startups

SEO, Email, Direct Marketing, Telemarketing, Social Media are -Places to find your audience
16. The Solution(So) function of the foundation equation have the following elements - Business Model and the Approach
element
17. Solution channels from the Solution(So) Model Elements is -Most cost efficient ways to reach out to customers
18. Funding that relies on financing from a large pool of backers usually made online through a web platform is -
Crowdfunding
19. visualize possibilitied and translate vision into wireframes for tech eng -Creative, designer
20. Essentialist entrepreneur - Both a) and b)

21. Individuals in the talent cloud are -All of the above

22. core culture -increase productivity and growth of org

23. Programs like Growth Hacking, Partners, Loyalty programs, events, pr, word of mouth, sponsorship, and ppc are
vehicles to -Market

24. Franchise as part of So Approach Eleemnt is -Both a and b

25. Values(Val), Symbols(Sym), Balance(Bal) are all -Core Culture Elements

26, A landing page is - single page dedicated to specific promotion or deal

27. Much like a family dynamic, business will eventually - Need a set of values

28. Before mechanization, in late-eighteenth century Britain, textiles were made primarily - At home

29. Some are forced to become entrepreneurs. Reason being -Necessity and Passion(a and b)

30. A Loyalty program of marketing program element is -Structured to encourage brand loyalty through encouraging
buying behaviour

1. Dashboards provide

• Great for prediction of growth

• None of the above
• Gives figures only
• The visualization of this information in ways that are easy to use and support taking action

2. A test trial allows for a prospective customer to

• Try the product when not out inthe market yet

• Both a) and c)
• Try your company’s product or service for a set duration of time
• Try the product in the developmental stages

3. Before building a business, the foundation has to be laid, this can be done best through an equation function that
has the following primary functions

• Idea, solution
 • None of the above
• Both a) and b)
• Entrepreneur

4. The performer leader

• Craves freedom
• Leads by example
• Loves the spotlight
• Great critical power

5. Customer Experience Personas are

• Potential customers
• Ideal customers
• Unhappy customers
• First time customers

6. The Solution (So) function of the foundation equation have the following elements

• Business model and the approach element

• Generation and core element
• Business model and generation
• Business model and the core element

7. GEM found that over a three-and-a-half -year period, 126million women started or ran businesses and 98 million
operated established businesses. GEM is

• Global economic Monitor

• Gleneagles Entrepreneurship Monitor
• Global Entrepreneurship Monitor
• Global Enterprise Meter

8. ______ focus on seed-funded start-ups on the cusp of rapid growth

• Grants
• Incubators
• Banks
• Accelerators

9. Solution channels from the Solution (So) Model Elements is

• Research for target audience

• Solutions to problems being faced by customers
• Research to identify a market
• Most cost- efficient ways to reach out to customers

10. Brand identity elements are

• Positioning, tagline
• Logo, Name
• Colour, Tagline
• All of the above

11. ____ are high net worth individuals who invest their own money at early stages of a start-up's life.

• Family and friends

• Angels
 • Banks
• Venture capitalists

12. Some are forced to become entrepreneurs. Reason being

• Passion
• Because everyone else is doing
• Both a) and b)
• Necessity

13. The funding clusters are groups of individuals that help fund a business at various stages of its lifecycle. Funds
raised through friends and family provide

• Seed capital
• For the established start-ups
• Funds for marketing
• None of the above

14. Values (Val), Symbols (Sym), Balance (Bal) are all

• Personal culture elements

• Peripheral culture elements
• Additive culture elements
• Core culture elements

15. Value Proposition (Vap) from the Solution (So) Model Elements is

• Value of the employees

• Value of the product
• Value of the technology
• Values you deliver to the customer by solving a specific problem they have with a certain product or service.

16. _____all contribute to ever more rapid change

• Socialist economic influences

• Agriculture and in-ward looking economic influences
• Globalization, industrialisation
• Globalization, technology, and economic influences

17. Individuals in the talent cloud are

• Specialist
• All of the above
• Can be hired as per the need and requirement
• Specialists with varied experience

18. Opportunity is

• The target audience

• The idea itself
• The transition from an idea to a viable business
• None of the above

19. Which of the characteristics below holds true for an entrepreneur

• Take a path where others will not tread

• Both a) and b)
• Ability to take calculated risks
 • Prefer to follow a template

20. Bundling can occur with

• the same product only

• a company's own products/services, other companies ‘products/services, or a combination of both.
• Complimentary products only
• Only a company's own products

21. We now share knowledge and create content collaboratively

• In a variety of environments
• Only in a strict formal surrounding
• Only with colleagues we trust
• Only in an office environment

22. Major categories to support the eco-system of an entrepreneur are

• All of the above

• Policy
• Human capital
• Intersections

23. Much like a family dynamic, business will eventually

• None of the above

• Need a set of values
• Disintegrate
• Face problems between employees

24. Before mechanization, in late-eighteenth century Britain, textiles were made primarily

• None of the above

• At common market place
• At home
• At common community place in villages

25. Design thinking is

• Combining the utility with refines of the look and feel of the product
• Combining the need and extra help that a certain product can render
• None of the above
• combining empathy for the context of a problem, creativity in the generation of insights and solutions, and
rationality in analysing and fitting various solutions to the problem context.

26. What makes an idea unique?

• The simplicity of an idea

• Just one of a kind idea
• Idea and how you connect the need, the opportunity and eventually the execution will make your version
unique
• The usage of the idea

27. Liquid workforce is

• Both a) and b)
• An employee but working remotely
• Individuals hired on a project basis
 • Freelance workers

28. Which of the statements below is true

• As you grow and change, so will your business

• The business remains static at all times
• The business changes only at regular well-defined intervals
• There are no equations with adaptable structure that will fit your business through the ups and down.

29. ______ speaks to the totality of the brand

• Advertisement
• Brand identity
• Logo
• Tagline

30. How can a simple idea be described

• An idea that can easily be explained by a child

• An idea with lots of variables
• An idea that solves a problem
• An idea in use
 Set-2

1. Expansion can be partnered with diversification since a company in a scaling model will expand to

• All of the above

• New markets
• Verticals
• Geographies

2. The Solution (So) function of the foundation equation have the following elements

• Business model and the approach element

• Generation and core element
• Business model and generation
• Business model and the core element

3. Healthy core culture

• Helps only the employers

• Helps increase the productivity and growth of an organization
• Helps only the employees
• Is of no help

4. SEO, Email, Direct Marketing, Telemarketing, Social Media are

• Business plan tool

• Places to find your audience
• Both a) and b)
• Marketing tool

5. Bundling can occur with

• a company's own products/services, other companies' products/services, or a combination of both.

• Complimentary products only
• Only a company’s own products
• the same product only

6. The sharing economy, the era of maker, the anywhere liquid force is _____

• None of the above

• Part of the Forces of change
• Inter mitten economy
• Characteristics of a developing economy

7. When making your team for a start-up. A perfect team will comprise of

• Developer, Designer, business developer

• Developer, Designer, domain expert
• Both a) and c)
• Marketer, technical engineer, domain expert

8. Liquid workforce is

• Both a) and b)
• An employee but working remotely
• Individuals hired on a project basis
• Freelance workers