Motives

Canon Philippines is a global organization known for their user-friendly devices and gadgets. The
organization follows the mantra Kyosei that is to contribute to the prosperity of the world and happiness of mankind.
Implementing the ISO 14001 or EMS standard will surely bring happiness to mankind but also prosperity and
salvation to Mother Earth. Their motives to apply the said standard abides to their corporation’s policy that
is guided by its kyosei philosophy that focuses on "living and working together for the common good",
Canon consistently integrates good relations with customers, communities and also with the environment.
Canon's goal is to contribute to global prosperity and well-being of the individual which will lead to
continuing growth.

Effectiveness or the degree of impact to the environment (Community)

The Canon Environmental Report 2001 is intended to explain the Canon Group's basic policy on
environmental conservation, and to report the contents of the Group's activities in the year 2000 here is brief
summary of their basic ideas and major achievements. Building a sustainable society, an idea espoused by the whole
world, is the ultimate goal of environmental conservation. With this understanding, the Canon Group adopts
"maximization of resource efficiency" as its guiding principle for environmental activities. In the belief that the
conservation of energy and resources, and the elimination of hazardous substances hold the key to environmental
problems, Canon to this end employs both selective and intensive measures to pursue environmental activities
throughout its operating areas, from research and development, distribution, marketing and sales, and the collection
and recycling of used products. Ultimately, Canon's business activity is aimed at providing products that are
convenient to customers and thus contributing the society. In the pursuit of "maximization of resource efficiency",
Canon seeks to produce highly added values with least resources and energy. Canon believes that a drastic
improvement in resource efficiency can contribute to the global environment and to our human society. For Canon,
the year 2000 was the year of reorganization in various aspects of the Canon Group's environmental activities,
including the introduction of new mid-term environmental goals. Our achievements in realizing the goal of
"maximizing resource efficiency" in our various business operations marked our first step forward to the integration
of business interests and environmental conservation. Canon will continue to take a proactive role in building a
sustainable society.

How do they measure the effectiveness of EMS