PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE

MARKET MANAGEMENT TECHNOLOGY

Presented to:

Diego Mauricio Quintero Valenzuela

Presented by:

FABIO ANDRES HERNANDEZ MORENO

National Learning Service SENA

April 2020
In a market as changing as the optical sector, we must identify new alternatives in
terms of the manufacture of frames; how do they do it? What expectations does
the consumer have in terms of their frame? What purchasing power does the
consumer have and last but not least how they will achieve high quality and
efficiency when manufacturing and distributing these items.

Those of us who wear glasses know how uncomfortable and at the same time the
daily use of these ophthalmological instruments is. For this reason, we have
researched and collected accurate information about the needs and expectations
of our final consumers; we have also identified the high prices in the market in
order to provide high quality standards to our consumers through competitive
prices and innovative designs.

It is here where the initiative to create a series of quality optical frames is born,
which can provide protection, comfort and style made for all types of user from a
student, administrative worker or employee of the operational area of an industry or
business; All this adapting not only to your work area but also to your economic
part, which as we all know is important when making a purchase as important as
your visual health.