Willingness

to pay for organic food products among consumers in India as of

May 2019

Up to 25% more than conventionally-grown

food products 41.96%

Same price as conventionally-grown food

35.86%
products

Up to 50% more than conventionally grown-

food products 10.95%

Up to 75% more than conventionally grown-

4.8%
food products

I do not have a limit when it comes to

buying organic food products 3.94%

Not more than twice the price of

2.5%
conventionally grown-food products

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Share of respondents

Source Additional Information:

Rakuten India; April 3 to May 1, 2019; 11,459 respondents
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