Business Plan for

KFEJAS E-WORLD
Social Media Marketing Assignment

Course Instructor: Sir Wahab Younus

Submitted by Kashif Shahzad

06 November 2020
1) COMPANY NAME:

KFEJAS E-WORLD
This is an E-commerce business. We are dealing in all kind of gadgets, products and
homeware accessories.

2) USER NAME OF COMPANY:

KFEJAS-EWORLD

3) NATURE OF BUSINESS:

Our E Shop will provide quality product to our consumers which are easy to use and reliable
and make their life easy.

4) OBJECTIVE AND GOALS:

Start with a Vision:

• Interduce new products in local market
• Make friendly environment for E Shopping
• Try to fulfill consumers needs

Set Long Term Goals:

• We will try to expend our business internationally
• Become a whole seller
• Stablish a manufacture unit in Pakistan
• Make a hyper store chain in Pakistan and internationally

Develop Strategies for the Objectives

• Marketing strategies to achieve the targets using Social Media Marketing, print
media, Digital media, International exhibitions and Seminars or workshops
• Affiliates Network
5) LIST OF SERVICES:

• Smart Gadgets
• Home Decor items
• Kitchen Accessories
• Auto Accessories
• Kids Toys
• Art items
• Jewelry (Men and Women)
• Facility Management

6) TARGET MARKET:

PRIMARY TARGET MARKET

• ADULTS AND TEENAGE AND KIDS
• WORKING MEN AND STUDENTS

• WORKING WOMEN AND HOME ECONOMIST (HOUSEWIVES)

• PARENTS
AGE
• 15 YEARS TO 50 YEARS

LOCATION:
• PAKISTAN