Nestle SWOT analysis

Strengths Weaknesses

1. Unmatched research and development 1. Criticism over high water usage, selling
capability contaminated food, anti-unionism, forced child
2. Strong geographic presence, with one of labor and using other unethical practices
the best geographically diversified revenue 2. Contaminated food recalls
sources
3. Unrivaled product and brand portfolio
4. Environmental sustainability efforts
5. Ownership of some of the most
recognizable brands in the world

Opportunities Threats

1. Clear and accurate labelling indicating1. Poor quality water and its scarcity
of any harmful products 2. Increased competition in the beverage and
2. Transparency in material sourcing food industries
3. Growing number of small Silicon 3. The price of coffee beans could
Valley based food startups significantly rise due to major weather disasters
4. Growing ready-to-drink (RTD) tea and
RTD coffee markets

OS Strategies
More market penetration through effective sales force
Promote cold dairy products
TS Strategies
Strong logistics to help counter the competitors through market development
Related diversification to help in global expansion
OW Strategies
Development of quality products to target middle class
Increase the sale of confectionary items through more credit sales to retailers to increase their
profit margins
TW Strategies
Strong advertisement campaigns to communicate the value of nestle products to the target
customers better than competitors
Increase promotional activities with more web development to lead the industry