MKTG10001

Principles of Marketing
SUBJECT GUIDE
Semester 1, 2020

Prepared by
Dr Robin Canniford; rcan@unimelb.edu.au
Dr. Kanika Meshram; kanika.meshram@unimelb.edu.au

Department of Management and Marketing

Faculty of Business and Economics
Subject Outline

Introduction

Welcome to MKTG10001 Principles of Marketing

Marketing is the business discipline that identifies customer needs and wants, determines which
target markets the organisation can serve best, and designs appropriate products, services, and
programs to serve these markets. The goal of marketing is to create ongoing customer delight –
based on the creation of superior value – that leads to long-term, mutually beneficial
relationships.

Principles of Marketing will provide in-depth exposure to practical examples and applications
about managerial decisions. The course places emphasis on the management of profitable
exchange processes in organisational context and covers a diverse range of marketing topics
including the concept of value, marketing strategy, the marketing context, consumer and
organisational behaviour, market segmentation, market targeting and brand positioning, product
development, pricing, distribution, and promotion. Students in this course will learn to tackle real
life marketing problems and demonstrate their ability to apply classroom knowledge to company
and industry specific examples.

Subject Overview and Aims

The overall aim of this subject is to provide basic theoretical framework of marketing,
including segmentation, buyer behaviour, product management, market communications,
channel management and pricing decisions are introduced in this subject. Students are also
introduced to basic concepts in market research and management of marketing programs.

Intended Learning Outcomes

Learning Outcomes and Generic Skills

To view the subject objectives and the generic skills you will develop through successful
completion of this subject, please see the University Handbook:

https://handbook.unimelb.edu.au/2020/subjects/mktg10001/print

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Awareness Issues

At a broader level, studying Principles of Marketing will increase students’ awareness of issues
such as:
 The role of marketing within organisations as a business philosophy rather than a
functional department or collection of basic activities
 A customer focus, what it is, and how it can be achieved
 The importance of creating customer value as an objective for all organisations
 The contribution that all organisational members, teams, and departments play in creating
customer value

Eligibility and Requirements

To view the eligibility and requirements, including prerequisites, corequisites, recommended
background knowledge and core participation requirements for this subject, please see the
University Handbook:

https://handbook.unimelb.edu.au/2020/subjects/mktg10001/eligibility-and-requirements

Academic Staff Contact Details

Please see the subject LMS site for full contact details of other teaching staff in this subject.

Lecturer Contact Details

Name: Dr Robin Canniford

Email: rcan@unimelb.edu.au

Room: The Spot Building, Room 9.28, Phone: +61(03) 9035 4033

Head Tutor Contact Details

Name: Dr Kanika Meshram

Email: kanika.meshram@unimelb.edu.au

Room: The Spot Building, Room 9.033; Phone: +61(03) 8344 2214

Email Protocol

Please note that we are only able to respond to student emails coming from a University email
address. Please do not use personal email addresses such as Gmail or business email addresses.

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Emails from non-University email addresses may be filtered by the University’s spam filter,
which means that we may not receive your email. All correspondence relating to this subject will
only be sent to your University email address. Note that you must first activate your University
email address before you can send or receive emails at that address. You can activate your email
account at this link: http://accounts.unimelb.edu.au/.

While academic staff endeavour to address queries received via email, it is more appropriate to
resolve substantive questions during lectures and tutorials and during normal consultation hours.
With this in mind, we encourage students to attend all classes and to familiarise themselves with
the consultation hours offered by the teaching staff in this subject.

Lectures

Lecture Stream Day Time Location

L01/01 Monday 16.15 to 18.15 PAR-Arts West Wing-B101

(Kathleen Fitzpatrick Theatre)

L01/02 Thursday 11:00 to 13.00 PAR-Spot-B01 (Copland

Theatre)

Lecture Participation Requirements

Students are required to attend/listen to one lecture of 2-hour throughout the semester.

Lecture recordings will be provided via lecture capture.

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Lecture Schedule

Week Date Topic Required Reading Additional readings

online
1 2nd March Course Introduction – Armstrong et al Check LMS –
Understanding (2017): Readings Online
Marketing & Value Chapter 1
Creation
2 9th March Relationship Armstrong et al *Gummerus, J et al.,
Marketing & (2017): (2017). Relationship
Customer Loyalty Chapter 1, 2 and also marketing: Past,
Refer to additional present, and future.
reading Journal of Services
Marketing, 31(1), 5–
15.
3 16th March Consumer Behaviour Armstrong et al Check LMS –
& Consumer Culture (2017): Readings Online
Chapter 5
4 23rd March Segmentation, Armstrong et al Check LMS –
Targeting, & (2017): Readings Online
Positioning Chapter 6
5 30th March Creating value: Armstrong et al Check LMS –
Products & services (2017): Chapter 7, 8 Readings Online

6 6th April Communicating value: Armstrong et al Check LMS –

Promotion (2017): Chapter 11 Readings Online

Uni recess from Friday 10th April to Sunday 19th April, 2020

7 20th April Offering value: Armstrong et al Check LMS –

Pricing (2017): Chapter 9 Readings Online
8 27th April Distributing value: Armstrong et al Check LMS –
Place (2017): Chapter 10 Readings Online

9 4th May Services & Armstrong et al *Lemon, K. and

Experiences (2017): Chapter 7 and Verhoeff (2016).
required reading Understanding the
customer experience
throughout the
customer journey.

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 Journal of Marketing,
80 (November), 69-96

10 11th May Sustainability & Refer to additional *Painter, M. et al.,

Marketing Ethics reading (2019) The
(Guest Speaker) Development of
Responsible &
Sustainable Business
Practice: Value, Mind-
Sets, Business-
Models, Journal of
Business Ethics, Vol
157 P 885-891
11 18th May Branding Armstrong et al * 1Holt, D. (2004),
(2017): Chapter 6, 7 How Brands Become
and required reading Icons. Harvard
Business Press.
Chapter 2: “How is
cultural branding
different?” (p.13-38)2
12 25th May Research Debriefing No readings
& Course Review

Lecture Slides / Materials

Lecture slides will be placed on LMS page for this subject prior to each lecture.

Using Lecture Capture

You can access recorded lectures by clicking on the Lecture Capture menu item on LMS page
for this subject. Please note that recordings are not a substitute for attendance; rather they are
designed for revision. On rare occasions the capture system can fail to record the lecture due to
technical reasons. In such cases, the recording will not be made available. In lecture theatres with
multiple screens only one screen will be captured, any information projected onto the other
screen will not be recorded. The University has recently moved to a new Lecture Capture
platform with additional features. Please review the Lecture Capture Student Guides page for
more information: https://lms.unimelb.edu.au/support/guides/students/lecture-capture-student-
guide

1
*Available online through the library at: https://search-ebscohost-
com.ezp.lib.unimelb.edu.au/login.aspx?direct=true&db=bah&AN=119129834&site=ehost-live

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Tutorials
Tutorial Times

Tutorials will begin in the 1st week of Semester 1, commencing from 2nd March 2020.

Tutorial time, location and contact details of your tutor can be seen from University timetable
https://sws.unimelb.edu.au/2019/ and in LMS under Staff Contact.

Tutorial Participation Requirements

Students are expected to read the specified case studies and complete the pre-tutorial exercises in
LMS prior to attending the relevant tutorial in order to be able to satisfactorily participate. The
tutorials are a forum for discussion, explanation and learning and they have been designed to be
participative. We assume that all students will have prepared the required material prior to
attending class and be able to constructively contribute to the class discussion.

Recording of tutorial on Tuesday 3.15 PM to 4.15 PM will be available to all students.

Tutorial and pre-tutorial work will be placed on LMS under the heading “Tutorial
Material for this subject. Tutorials will be posted a week prior to the tutorial.

Assessment
Assessment Overview

Your assessment for this subject comprises the following:

Assessment Task Individual/Group Due Weighting

Pre-tutorial online activity Individual Week 1 to 12 5%
Participation
Research (option to request alternate Individual Week 1 to 12 5%
assignments) Participation
Discussion Paper Individual Week 5, Thursday 2nd 10%
April, 2020
Marketing Report Group Week 10, Thursday 14th 20%
May, 2020
End of semester examination Individual During the exam period 60%
Hurdle requirement: To pass this
subject student must pass the end of
semester examination

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Assessment Details

Pre-tutorial online activity participation

Pre-tutorial starts before week 1. Each pre-tutorial activity is worth 0.5%. You will be given the
opportunity to engage in activities that assess your reading and readiness to participate in the
Activities may vary from one week to the next and may include responding to quizzes or
surveys, commenting on readings, and sharing examples connected to marketing concepts.
tutorials. These activities will be posted on LMS prior to each tutorial and should be completed
individually. Participation in these activities will take approximately six hours of your time in
total (i.e.10-15 min each week). To earn the 5% grade, you must complete 10 pre-tutorial
activities before your allocated tutorial. Your tutor will grade your work before each week’s
tutorial.
Research Component Task

The research component consists you participating in marketing studies conducted by

researchers at the Marketing Department. These studies include participation in consumer lab
experiment, online surveys, focus group discussions. At the end of the semester the researchers
will come to our lectures and share the purpose and results of these studies, which in general,
aim at advancing knowledge about marketing and consumers.

Although we highly value student participation in research studies as (1) a way of learning about
marketing research and the latest developments in marketing knowledge and (2) students’
contribution to the University’s research profile, students are not compelled to participate in
these studies. If you prefer, you can contact the subject coordinator and ask for an
alternative research assignment that is equivalent in terms of time dedication to
participating in the lab studies.

Participation: This task requires no preparation. You need to complete 4 credits to earn 5%;
where 1 credit =30 minutes participation in a marketing study. Student should only attempt
studies with heading “marketing study” along with the study title in SONA system. No credits
will be awarded for participation in non-marketing/ psychology studies.
An alternate arrangement of four online surveys (25 min each) will be offered to all students and
to those overseas who physically cannot attend lab studies or focus group discussions.

 You will receive email from Dede Narh with your login details. Contact Dede for any
information regarding this assignment email: ddnarh@unimelb.edu.au
 24 hours cancellation policy: Once you register for a study, we expect you to show up for
the timeslot you have registered. If you cannot attend the session, you can cancel your
registration within 24 hours before the study.
 Failing to show up: If you do not cancel your registration and fail to show up on the day
you will be marked as an unexcused no-show. Penalty for more than one unexcused no-
show is an extra credit participation (i.e. 5 credits).

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Discussion Paper
You will submit a discussion paper of 1000 words connecting a marketing concept to an
example of marketing practice.

To write this discussion paper, you will need to:

• Find and choose a non-academic article about a company or brand written from
December 2019 onwards. A non-academic article can be a newspaper article or
magazine article. A good article should be based on marketing research or have some
data about the company or practice it covers. You are NOT permitted to use
articles from the tutorials or those listed on the LMS. You should source your own
article. Failing to use a non-academic article as your main article will result in a Fail
grade.
• Choose one major marketing concept already covered in the lecture topics from week
1 to week 4 (i.e. topics prior to the assignment deadline).
• Consult and reference a minimum of 4 academic sources, of which one can be the
prescribed textbook for this course. Other academic sources are research-based books
and articles written by scholars (i.e. Professors at Universities and PhDs) that you can
find at the library.

Proposed Structure of Individual Essay

The basic structure of a good research essay consists of a clear introduction, followed by the
main body of analysis and research and finishes with a conclusion which summarises the
key points.

The introduction should be approximately 10% of the essay word count. It must do three
things:
1. Brief background of organisation, explain the marketing concept and why is this
concept important to the company.
2. Thesis statement. It is essential that you state your argument or point of view clearly
and directly in the introduction. Do not leave this until the conclusion.
3. Provide a roadmap. You must tell the reader what you are doing and in what order.
Main body is one of the hallmarks of a good essay is that it demonstrates clarity of thought.
This may be your ability to identify different issues and discuss them in a logical manner. It
may mean organizing materials into a coherent structure for the essay. It could be showing
that you are able to make important distinctions and insights.

Hence, this section of the essay must be organised clearly and logically so that your
argument is developed step by step. Your main body must use concise paragraphing that
demonstrates.

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 1. Concept exploration: Clear identification, definition and explanation of marketing
concept using scholarly research. Accurate application of relevant company specific
example.
2. Application and reasoning: analysis and integration of marketing theory to the chosen
company/ article (main concept and sub-concepts).
3. Theory and argument: Application and reasoning should follow logical and relevant
arguments. Incorporate critical theoretical ideas, facts.
4. Business implications: Think along the lines of business outcomes. Discuss business
implications deployed with clear outline of relevant financial or non-financial
performance outcomes (sales, market share, Return on marketing investment).
Conclusion should be a summary rather than a repetition. You need to make it clear to the
reader how you have answered the question, without boring them by restating the whole
essay all over again.
The grading criteria that will be used to assess and grade your individual essay can be
downloaded from the LMS. Students are advised to consult the grading template before
commencing their assessment piece.
Essay Presentation conventions:
 It is important to give attention to spelling, grammar and punctuation in order to avoid
ambiguity and confusion.
 The assignment must be of 1000 word, processed in 12-point type and double-spaced.
Penalty applies for exceeding word count limits (see page 15 and 16 for penalties).
• Please leave a margin of 30 millimeters on both the left and right hand side for
marker’s comments.
• Use APA or Harvard reference style
• Online submission via LMS. Assignment and cover page as one pdf. Hard copies are
NOT required.
Group Assignment
Scope: You will be given a brief case that describes a situation a company is facing in the
marketplace. The scope of this assessment is to (re)design the marketing strategy for the
company following that issue. The (re)designed strategy should be written as a marketing report,
following the structure and requirements described in below.
Length: The total length of the assignment is a maximum of 2,000 words. Penalty applies for
exceeding word count limits. Appendices may be attached as necessary (appendices are
exclusive of the word limit).
Group Project: You must form a group of 2-4 students with others that are enrolled in the same
tutorial class as yourself. You may only form groups with students from other tutorials provided
you have the same tutor.

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Group contract: Group members must fill out the group contract provided under the assessment
folder in LMS. The signed contract must be delivered to your tutor.

You must consult & reference a minimum of 4 academic sources, of which one can be the
prescribed textbook Tuten, T (2020).

Section Assessment Criteria

The purpose of the executive summary is to summaries the marketing
Executive Summary plan and provide readers with a synopsis of the analysis along with the
(5%) limitations and conclusion to the report.
• An executive summary should be half page in length and
usually written only once the marketing report is finalized.

The purpose of the introduction is to establish:

Introduction Purpose, context and scope of the report and should answer the
(5%) question― why is this report relevant?
• Avoid nuance. Be as direct as possible this will set the tone of
the report. If your research shows the company is dominating,
say so. If your research shows the company is falling behind
competition, admit it.
• Talk statistics to explain your point
• Keep it brief. If you've gone longer than a three- or four-
paragraph introduction, start editing. Introduction must lead
readers into the rest of the report, not repeat everything they are
about to read.

Following the introduction this section should provide an in-depth

Current marketing analysis of the current marketing strategy used by the company and
strategy overview of trends in that industry.
(10%) • If possible, use statistics to support your statement.
This section should be brief and identify the specific area of concern, a
Explore the problem condition to be improved upon, a difficulty to be eliminated or a
(15%) troubling question for the company.
• • Relate information from the case, your analysis of the current
marketing strategy, and marketing concepts to explore the
problem.
This section should include a buyers’ profile and buyers’ behaviour for
Target Segment (10%) your target audience and look at issues around (but not be limited to)
• What are the traditional market segments within the nut-based
spreads and sweet spread product category?
• What recent consumer trends are shaping those market
segments?

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 • What market segment is your redesigned product targeting?
Describe the target customer(s) Identify your target audiences/
segment’s key value drivers
• In-depth analysis of the buyer in the customer profiles― buying
roles, buying behaviour and buyer decision making process.
In this section, use 4Ps of marketing to (re)design a marketing strategy
Redesign Marketing for the company.
Strategy • Construct a “conceptual map” (see workshop ppt for conceptual
(20%) map examples) to report all the observations that inspired the new
marketing strategy
• Consider the timeline for the strategy (e.g. either launch/short-term
and long-term plans).
• • Include all 4Ps of marketing in the (re)designed strategy
Commercial Value Evaluate the commercial value of your (re)designed strategy against the
(10%) commercial value of the original strategy
• What is your strategy’s contribution to brand equity? Do not
provide any accounting data. This can be achieved descriptively
with some statistics if available.
Future Scope and Identify the future scope for your product Justify your response and
Market Evaluation consider:
(10%) • Financial perspective
• Ethical perspective
Readability & Structure • Written expression is clear and concise. Grammar, spelling &
(10%) punctuation comply with the University of Melbourne’s
academic standards.
• Work is well organized and coherent, achieving an excellent
balance between context, literature/theories, discussion and
analysis.
Presentation Report is referenced according to faculty guidelines (APA referencing
Conventions has been consistently applied throughout the analysis).
(5%) • Graphs, tables and other exhibits used throughout the marketing
report are clearly labelled.
• References is included.

Academic writing style

Academic essays must be written in a clear and formal style. Keep your language clear and
simple. Avoid overly fancy words. Make sure that your spelling and grammar are correct.
Your writing needs to be arranged in paragraphs that are logically structured. For an
academic essay the third person ('he', 'she', or 'it') rather than the first person ('I') is the
preferable style to adopt. In other words, they are written without emotion. That means that
the use of the pronoun "I" is not usually found within the essay

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Assignment Submission

Assignment submission is via the LMS Assignment Submission link for all written
assignments.

Please note that you are required to keep a copy of your assignment after it has been
submitted as you must be able to produce a copy of your assignment at the request of
teaching staff at any time after the submission due date.

Penalties for Late Submission

In order to ensure equality for all students, assignments must be completed within specified
time limits. Late submissions will attract a marking penalty where approval for late
submission has not been given.
All assignments must be submitted no later than the published submission date and time as
stipulated in the subject outline. Assignments must be submitted electronically via the LMS.

Any assignment handed in late will incur a penalty of 10% deduction of marks for every
day or part thereof that it remains not submitted.

The following is a worked example: an assignment worth 100 marks is submitted 3 days late.
The student's original mark is 70.
3 days late = 10% of 100 x 3 = 30 mark penalty
Applied, this formula would give the student a final mark of 40.

Students with a genuine and acceptable reason for not completing an assignment (or other
assessment task), such as illness, can apply for special consideration (see policy below).

Penalties for Exceeding Word Limits

The department imposes word limits on all pieces of assessed coursework. These have been
specified in the subject outline. It is important that you adhere to these; not only because are
there penalties for exceeding a set word limit, but also because writing to a word limit trains
you in the important skill of expressing your ideas clearly and concisely.

In determining the text to be included within the maximum word limit, the following items
are to be excluded:

 Abstracts / tables / figures / diagrams / front cover /table of contents

 List of references and /or bibliography
 Appendices.

There is a 10% tolerance rule in place, as held by the department - no penalty is incurred on
written assessments that exceed the set word limit by +/- 10%.

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 Marking penalties. Any written piece which EXCEEDS the 10% tolerance rule, the marking
penalty will be calculated as follows: 5% of the total available marks for the piece of work
will be deducted from the student’s mark for each 10% or part thereof by which the number
of words in the student’s piece of work exceeds the relevant word limit.

For example, for a piece of assessment with a limit of 3,000 words, a penalty of 5% of the total
available marks will be imposed for every 330 words or part thereof by which the submission
exceeds 3,000 words + the 10% tolerance threshold (i.e. 3,300 words). The following is a
worked example: A piece of assessment with a limit of 3,000 words and total available marks of
100. A student submits a piece with a final word count of 3,630 words.

3,630 – 3,300 (set word limit + 10% tolerance threshold) = 330 words the assessment has
breached relevant word limit.

• (10% breach) 330 words = 5 mark penalty

• (20% breach) 660 words = 10 mark penalty

• (30% breach) 990 words = 15 mark penalty

• (40% breach) 1320 words = 20 mark penalty

• (50% breach) 1650 words = 25 mark penalty

Applied, this formula would give the student a final penalty of 5.

Requests for Second Marking

The team responsible for teaching MKTG10001 takes considerable care to ensure that marking is
of the highest quality. Consistent with University policy, all fails are double marked. In addition,
a sample of a cross-section of other assignment are double marked to ensure consistency.

The University Assessment Policy states that with the exception of those assignments that
require double marking (e.g., Fail assignments) students are not automatically entitled to have
their work marked by a different Examiner for any reason. Only in exceptional circumstances,
where there is clear evidence of an error of academic judgement by the marker will consideration
be given to re-marking assessment. Please also note that if a re-mark is granted, there are three
possible outcomes: a higher mark; the same mark; and a lower mark. You should not therefore
automatically assume that a re-mark will lead to a higher mark.

If you believe that your work should be reviewed, you must take the following steps:

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 • First, you must discuss the mark with your tutor. Please email your tutor and make an
appointment to discuss this matter
• You must provide your tutor, prior to the meeting, with a detailed written justification for
the request of a review
• This justification must explain precisely what error of academic judgement you believe
has been made. It is not sufficient simply to assert that you deserve a higher mark
• In the meeting your tutor will provide you with feedback on the mark you received
• After this meeting has taken place, if you still think the mark should be reviewed, you
may contact the Subject Coordinator, providing the following information:
o The written explanation that you provided to your tutor justifying a re-mark.
o A summary of the outcome of your meeting with your tutor.
o A re-mark will only occur if there is evidence of an error in academic judgement by the
original assessor.

Subject Resources
Prescribed References

The prescribed text for the subject is:

Armstrong, G., Adam, S., Denize, S., Volkov, M., and Kotler, P. (2017)
Principles of Marketing
(7th Edition). Pearson Publishing
ISBN for paperback: 9781488611841 (paperback)
Store purchase via Booktopia.
Online Purchase: https://www.footprint.com.au/
Some copies are available in Uni Libaray

Recommended Readings

There are many good books in the marketing area, many of which are held in the library. A
sample of these that have recently been published, suggested as background readings, include:

• Armstrong, G., Adam, S., Denize, S., Volkov, M., and Kotler, P. (2018). Principles of
Marketing (7th Edition). Pearson Australia

• Barwise, P & Meehan, S. (2004). Simply better: winning and keeping customers by
delivering what matters most, Boston, Mass.: Harvard Business Press
• Price, W., Ferrell, O., Lukas, B., et al., (2015). Marketing Principles, 2nd Asia Pacific
Edition., Cengage Learning.

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Academic Integrity
Academic Honesty

The University maintains high academic standards in its courses and subjects and expects
students to conduct themselves in a manner which is fair, honest and consistent with the
principles of academic integrity, particularly when undertaking assessment and research.
http://academicintegrity.unimelb.edu.au/

Referencing

All sources used for a written piece of assessment must be referenced. This is to
acknowledge that your material is not based entirely on your own ideas, but is based, in part,
on the ideas, information, and evidence of others. This is desirable as you are attending
University in order to learn from others.

You will be required to use the APA system or Harvard System of referencing. The library
has prepared a website to help students correctly reference:

http://www.lib.unimelb.edu.au/recite/citations/harvard/generalNotes.html

It is important that all material you present for assessment is referenced correctly. Material
that has not been referenced correctly may be considered to be plagiarised, and as such may
be penalised. We will also look for evidence that material included in the bibliography has
been used in the assignment. Including references that have not been used may also result in
your assignment being penalised

The Academic Skills Unit has produced resources to assist students with referencing
https://services.unimelb.edu.au/academicskills/undergrads/top_resources

The Library also provides advice on referencing: http://library.unimelb.edu.au/cite

University Services
Stop 1: Connecting Students and Services

Stop 1 is here to provide you with a range of support services throughout your university
degree, from help with enrolment, administration and wellbeing to advice on building your
skills and experiences. https://students.unimelb.edu.au/stop1

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Academic Skills

Academic Skills offers a range of workshops and resources to help you with study skills
including researching, writing and referencing, presentation skills and preparing for exams.
Visit their website via http://services.unimelb.edu.au/academicskills.

Service Finder

The University of Melbourne offers one of the most comprehensive student support networks
in Australia. Use this site to locate a wide range of services
http://services.unimelb.edu.au/finder

Student Counselling

Students attend counselling to talk about personal, emotional, or mental health issues which
might be affecting their study and life. The University’s Counselling and Psychological
Services (CAPS) provides free, confidential, short-term professional counselling to currently
enrolled students and staff. https://services.unimelb.edu.au/counsel/individual

Student Equity and Disability Support

Student Equity and Disability Support provides services for students who need ongoing
support with their studies. They understand that adjustments to learning and assessment are
sometimes required to allow all students to reach their full potential. Learn more about the
services provided, how to find support and how to register for assistance.
http://services.unimelb.edu.au/student-equity

University of Melbourne Library Services

As well as holding an extensive collection of books, ebooks, digital media and periodicals,
library staff provide research guidance and support for students.
http://library.unimelb.edu.au/

These Business and Economics Library Guides have been designed specifically for Faculty
of Business and Economics staff and students.
http://unimelb.libguides.com/sb.php?subject_id=80310

Policy
Alternative Exam Arrangements (AEA)

The definition of and eligibility requirements for alternative exam arrangements (AEA) can be
found via http://students.unimelb.edu.au/admin/alternate .

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Assessment and Results Policy

The University’s assessment policy provides a framework for the design, delivery and
implementation of assessment of students in award and non-award courses and subjects.
Assessment is designed to contribute to high quality learning by students, and to allow for
quality assurance and the maintenance of high academic standards.
https://policy.unimelb.edu.au/MPF1326

Assignment Extension

Requests for an assignment extension should be submitted via LMS or here:

http://go.unimelb.edu.au/yh9n.

Before completing this form, please read the Assignment Extension Policy, which can be found
at: http://policy.unimelb.edu.au/MPF1326#section-4.37

Exam Policy

The University requires that you are available for the entire examination period. Please see
the University's Principal Dates via http://www.unimelb.edu.au/dates#2018 for the full
annual calendar. Supplementary exams will not be provided in cases of absence during the
examination period unless the absence is due to serious illness or other serious circumstances
and a Special Consideration application is submitted and approved.

Plagiarism and Collusion

Plagiarism (failure to cite your sources correctly and completely) and collusion (unauthorised
collaboration with another person to prepare an assessment task) are considered academic
misconduct and attract severe penalties. More information is available on the University’s
Academic Integrity website via http://go.unimelb.edu.au/rha6.

Special Consideration

As a student, you may experience extraordinary or unusual circumstances, or ongoing

circumstances that adversely affect your academic performance. The University has policies
in place to support students who are experiencing academic disadvantage. For more
information, visit http://students.unimelb.edu.au/admin/special.

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