itht B

18MITMEO3
221o200 PDM

0The sie phas ganariu produut dauwlopmant procao a

elleus

Plannins
JE callbd pha gero as it pandes p r a j e t

oppreual ond aunhadiua! product clauslepmant proap

and ncluelas ameumment
JE Jegins uih coperalh ilhalagy
hchnelery danedepment Gmarkut oljectuue
Coapt daalepmnt
The mands 9 tangat menkat au danluad,
allernatu oduct tonapli anu genaralod and eualuated, &
One or mae Conopt au oleuad yo r t e r dauwlepmant

+ting
Syubm Lous dasign:
heludes b, dponsteon the produat archileeliu
and the daumperelin Ha produt into ulng ms
Hhe produutim
anad amunby r
sthama
Campaunb.Th« nad
wually dalind durung
this phane as usld.
Tho olp
nbn
phae wually gaombue layouut g tha
inelucdas a

his
2 tack g tho producs
pnocuet, a hunclicnas speiicatin
lea diagram or the
Julnptams, and peluininany proa

iad aMemldy pr c s .
 Li k i t B

BMIMEO43

22hol202»o PDM

iv) Detil danign

ncudas the Complota upeihiatien a guomuy
gomula,

modut
mauals and tolaanas all wunuqus pats t h a
ha
alu tha stendard Panb t o
dunlyiualin
uuhand han suppluos
.

v)
Texting uunarunt
Jiolua Comtudlon and eualualon
multple pnoduion euin tha produch

vi) Knocuutin Janp

Tha procluet u mads sing the oen tntandad

proeluelien
pnoedut an Tha pupotu a Wain t#ho wakja«
u k eut any emauung problamo à He prodeuclin
proaes.
 Ck B

1BMI7MEO93

221o PDIM
uamaiem
31) m a uncluda vanu a allgtheleung
produut
pnodue
BrieBrie Conu- unlana) dauriptoen H
1he dacriptim idants the baneuncien h e
pnduct but aueids umpyng a specili produet cmapt
stamant
JE may.in at, lh the produat uuan

Bent propatuhon:
statamant antusalko
This elanent thu man
a
Cuslanar ueuld kruy
the cuicas fuo akons
such
eocant his i a hpethuris,
th produet. To sem

uill he
ualedalid durng to tsncapk ceuslepmant pocm
busnuw
Kuy bevisra geals:

Sn addlian he prjut gaels hal suypat

ha ceplat shaligy. hau geals grwally uncude goal
goals

Tangut PrAard market ls) for tha predut

There may e seuenal Janget mankils for the
produet Ths park 2 Ho ha m
slalmunk icdinlyus hu
pumany mankat os uull as any nday mankats
that sheuld ba tonsuderud in tha dauwlepmart ehrg

GELA B
 kct B
8MI7MEO3

Pp
ua
ha daulopmanb elkrt
-Aumyelun conuhtaints
that uida
Truute made carufully, alheugh
Asuumpbzons
Juiit tha ange poibl
thay askait he eng
maintain a manoqsaka
Conapa, hayhalp to
Paoduut

gjeat Mere

Slalkholdars
Bru oy enue that many 2 Ho suba
addrend s o eaptiatly n t
doualopmant w e s are
hat is all 8 h
ha produci akekoldors;
,

all
dy h produeli
PLoph who a ulid
ey
u e s oralur
slakheldes us as a amaunder
Tha Liit
who l l
am to cmuiolar ha nmds eusnyre
ha
y ho pnoduut
J lunud
 1BMIME043
PpM

4 skp e Aeltnq tangtBer t aicaho

kp Prepaure Hh Lit g meruw

Velainshp b ma & Cusoer nuds ana

Cantral t cuapt wpitinatuor

The mot u muus danviba dirctly a single
Curkorar nasd
quidulines far Mekrits. eah wlomar
Merus Shoulel be complate Sdsally
&
masd wuld Cevrepand te a ingls ma
mehi usuld c d u l a i
tha valw hat
Pagakly uilh datifaclisn h a t mesd
Meru should b dopandsnt , not th dapandsntt
Vaialds.
Melvio should h procical Tha eort
anhiny s uric should be juield

6*2: Compeius Benhmarkng :

Cruia k p unlass thart Gare o cEmpalutors

Gatharing ola Cun

he tume

Primary daa sourus: akalogs brocws,

rimay
uebailis , Comnunar
jeurnas
Seordary cdala sourus
teslisg, disamentlng, nlmalrg
produlion n d amembly t t
net al publuhud dala is acurale
Nd: Beca!:
Ckhit-B
 e l c t B3

lBMIMEO73
PDM

Skp: Set idaad & Mangna Vodua

- 4dsod: Tka beu ualua the ueb am an hepr o

-Mangunad Tho ualuu hat usuld maka preduutE wt

banuly ommerially weilt.
5 woya oepuna Values

O A least x: eutaihus tw lowr lound, uts

hgher value bung prypralte.
- Max
Man snd aHeast o mph
t Atmet X etalshes th upmar baund, uuth a

Jour voalua baing praerak

ia
2
Ma urght ak
Bekuuun R &Y
talönus both pper l e a r bsunda
T damping ra bl o-3 &l-o
EKo
etblsheo a Parkculaw valu
Compahble uim * t

t " huadut
A A mt 9 disorea Valuas :
eskablihs a
um parhadar
yaluuo
Skeu Relauk am Renuls
&Procun
Ara thase an iitalins miming? heck all
CSTmpain proculs
Chaek u i ma ukiag o Aee tgulo pacs u l
make poduet campatdine

GL B
 iat.B

PoM leMITME093

Can ell peiicalun be auhiend uith a sigla pnoduz

PAodut sY should thare be a vanga orhiora G/3

medlals

X X

O
3neruius: Sne or
mu claualarrrant taam Tramlens
)
Cunlomo
olacuses made uth A Aingla
(ü) Fouyreps: A meduralar fau'lckul a heun

disusnuon uth a group 8 8-12 Cunkamar. Fouus

gep a picaly eluud dy the dauolepment Jam

() Obauruing produutE we. lathing Culemur u

an eistry produat paYm sak er hich a
eisry
Mas produt untenold Caun amal impatant cdakails

Cheeing Cutoma

udu qol Cuncomar maocls unare Javealsa

oltar 30 inerieuws

As proachital gudslnas deung as

a
than 0 ineruieLn
l e e Jns and lsing e 50 is kõo much

Houur inlouueu an ha nductid

po
Pro cans Can he
uquunliclly 6 h
Jmnalid when no NAU
na d rAads
s aNe ane
Juaald.
 POM BM9ME8Y
Tha Are elicknq untorrar muds daka

Tha bau opproah o u be Saaptuu lamalin

prouided by cutomaru and toaend Connonlalhon
oY dansius pauung

Sma ganwa int g tuu uraiion uubh

Culomens are
uisual tumuli n d prqr,
uppru preasnwnd hyrehanis alsut prrdutt
kdanology haue Culcmar cdarmonhrals ma prcclud
&kypicas tanka alaed tproduut.
Dounahn interation uh cwtomars
Audo veusrcluny: 9 ury ke
eany do this but
vanuripirg cinclt hima
Cenuumy
Nety Mlok tammon mathod
documenting

Sull phtraphy

CLd