Problem

Restaurants Food Farmers Grocery Frontline Senior

Distributors Stores Workers Citizens
An online platform that connects
local suppliers with customers and City Halls
to provide fresh food boxes designed to flatten
the curve and support frontline workers and
seniors.
Speed = Success
 WE ARE LIVE!
● Less than 48 hours
● 21 Orders
● $1698.00 Total Sales
● 36 Care Packages Donated
 COVID19 Compliant
No-Contact Delivery Curbside Pick-Up
Accessible Innovation
Visually Impaired Elderly

Blind Mobility Impaired

Accessible of Every Device
 Buy One. Give One.
Proven Business Model
Thinking Inside The Box
Consistent Surplus of Element of
Less Hands Pricing Food Surprise

Reducing touch points To combate volatile Eliminating Price reduction

along the supply chain food prices Food Waste
Try new items
Less chance of Easier business Reducing Prices
contamination model for farmers Mental Health

Food Safety Eco-Friendly Promotion Proven Model

Sealed No plastic Local farmers People like

No Contamination Reuseable Add recipes, boxes
Leave Outside how to clean, (subscription,
Contactless coupons etc. trial, etc.)
 Care Package Partners
Care Packages Partners Program

● Eggs, Milk, Bread ● Coordinated

● Vegetables through our
● Fruit partners
● Baked Goods ● Curbside Pickup
● Addition Items from or Contactless
weekly orders Delivery
Farmers Market Entrepreneurs
TARGET AUDIENCE:
● Not tech savvy
● Limited experience with computers
Fresh Produce
● Need new sales channels / marketing
● Want to use technology but don’t know how

SOLUTION:
Spreads ● Hands-on white glove approach for
technology
● Farmers can focus on what they do best. Sell
Local Fresh Food
Bakers
 Municipal City Halls

WHY CITY HALLS?

Markham Civic Centre
● Place people trust & know
● There is a support system & staff
● Physical central location
● Accessible & Inclusive
● Connections & Volunteer Network
● There is one in every town
● Scalability

Our Unique Value Proposition

 Competitive Landscape
Covid-19 Online Ordering Scheduling Fresh Local Giving back
Risk Avoidance Difficulty Delivery (Direct Consumer $)

Physical Grocery Store

Online Grocery Subscriptions

Food Delivery

Online Delivery

High Medium Low

 Business Model

As revenues grow with the

onboarding of new local
farmers and partners ,
the donations in care
packages grows
exponentially
# of Boxes Donated Box Revenue Platform Revenue
Scalability: How Will We Get Food to Many More

Farmers Onboard local farmers onto system and supply chain

Create Portal for local farmers to create and upload their product boxes
(2 weeks)

City Halls Partner with municipal buildings (train the trainer)

Connect local farmers & municipal partners, distribution network
(1 Month)

Introduce blockchain technology for local farmers to

Blockchain track, trace and verify farm products sold on platform
(+6 Months)
Next Steps:
Traceability of food on the blockchain

August 2019: Tracked 12 Items over 50+ Touchpoints

Our Experience: Track & Verify Farm to Table

FARM PICKING LOAD DELIVERY PREP TABLE

More important due to COVID-19

 The Team
Blockchain & Marketing & Healthcare Food High School Ex-Corporate Bank
Project Management Communication Industry Student Executive

Tracy Leparulo Laura Leparulo Linda Mauti Jordan Hilkowitz Mahyar Akhbari
WHY SHOULD WE WIN?
 WHY SHOULD WE WIN?
● SENIORS: Solving longest problem with COVID-19
 WHY SHOULD WE WIN?
● SENIORS: Solving longest problem with COVID-19
● RESULTS: Fully working technology with results
 WHY SHOULD WE WIN?
● SENIORS: Solving longest problem with COVID-19
● RESULTS: Fully working technology with results
● INCLUSIVE: We don’t leave anyone behind
 WHY SHOULD WE WIN?
● SENIORS: Solving longest problem with COVID-19
● RESULTS: Fully working technology with results
● INCLUSIVE: We don’t leave anyone behind
● SCALE: We can help a lot of people right now.
 THANK YOU!
Blockchain & Restaurant & Healthcare Food High School Ex-Corporate Bank
Project Management Communications Industry Student Executive

Tracy Leparulo Laura Leparulo Linda Mauti Jordan Hilkowitz Mahyar Akhbari
 APPENDIX

Hackathon Team Leader

Tracy Leparulo
647-588-2475
tracy@untraceableinc.com
 Who Are We Selling To
Geography Targeted:
Total GTA Population: 6.1 Million
City of Markham, City of Innisfil
Surrounding Cities (GTA, York Region)

Target Audience For Sales:

Stable jobs
Not spending on restaurants
Social Conscious
Upper Middle Class

Who we are giving back to:

Health Care Workers: estimate 23,700 In GTA
Give to Markham Seniors - Approx. 83K >60 Year olds
(App 390K total population, 22% of population)
Assumption Mapping
Our DMZ MENTOR!!!
RISKY Olivia :)

DIFFICULT EASY TO
TO VALIDATE VALIDATE

LESS RISKY
 How It Works

Example: A Farmer that typically sells apple, jams, & pie at a farmers market

Farmer Submits We approve & post People Purchase Farmer fulfill Feeding Our Feeding Our
Application for their their APPLE BOX the APPLE BOX orders by pickup Heroes pays Heroes provides
APPLE BOX on our website at local farm farmer care package to
seniors
How Are We Marketing
● City Hall - Internal / Email
Blasts

● City Website

● Partner Co-promotion

● Leads Retargeting

● Social media (Instagram,

Twitter, Linkedin)

●
Main Points

➔ Sell fresh grocery & food boxes online

➔ Allow local farmers to sell their own box
➔ Create contactless pickup system within City Halls
➔ Social business model: Buy a box. Give a box.
➔ Reduce going to grocery stores to flatten the curve
 Key Metrics
● # of orders & sales
● # of boxes donated
● # of Care Package Partners
● # of local farmers onboarded
● # of municipalities city halls
Lean Canvas