Valuation and Negotiation of Technology

Step 4 Comprehend Intellectual Property

Tutor:

Ingrid Tatiana Gómez

Student:

Andrés Mauricio Sáenz

Julie Paoline de Moya
Michael Stiven Calderon
Jennifer Katherine Silva
Cristian Javier Medina

Code:

212032_69

Universidad Nacional Abierta y a Distancia UNAD

School Of Basic Sciences, Technology And Engineering
Industrial Engineering Program
November 2020
 Table of Contents

Introduction.................................................................................................................................................3
Objectives....................................................................................................................................................4
Activities Assignment and Work Responsibilities Chart.............................................................................5
Head of agreement concepts infographics...................................................................................................6
Business model selection Chart.................................................................................................................11
Hand Draw Problem Trees........................................................................................................................12
Problem and Recommendations Videos....................................................................................................17
Conclusion.................................................................................................................................................18
Bibliographic References..........................................................................................................................19

2
 Introduction

When a company has the opportunity to sell or buy an intellectual property, is necessary to

negotiate, this can do it not only by interacting between seller and buyer, or interchanging information

by talking, it is necessary an agreement, this is very essential and the most important thing is to do it

well. The contract or agreement must do very carefully taking into account the head of agreement

which in this document we are going to deepen, also we are going to analyze the problematic in the

companies of Colombia to negotiate by technology transfer, we are going to know some causes and

effect and also propose some solutions .

3
 Objetives
General

 To recognize the importance of the negotiation in technology and the head of

agreement.

Specifics

 To understand the importance of taking into accounts the main parts or features of an

agreement in the negotiation of technology.

 To recognize the business models for biotech products

 To analyze the causes and effects and find solutions about the difficulties to negotiate

biotechnological products in the Colombian companies

4
 Activities Assignment and Work Responsibilities Chart

Work Responsibilities Chart

Activities Assignment and Work Responsibilities

Group Number: 212032_69
Unit name: Unit 3 - Step 4 - Understand IT negotiations 
Selected topic             Student name
Group 1: Parties, Start date, Duration,
Andrés Mauricio Saenz
Nature of the Licensed IP, Work Schedule
Group 2: Costs, Royalties, Payment
Cristian Javier Medina
Schedule
Group 3: License options, Option term on
license, Right of first refusal, Scope of Michel Steven Calderon
license, Exclusivity
Group 4: Liability, Warranty, Ownership of
Julie Paoline De Moya
IP, Ownership of Improvements
Group 5: Infringement, Termination, Choice
Jennifer Silva
of law, Dispute resolution.
Student chosen to submit the final document
 
to the Evaluation environment:

5
ANDRÉS MAURICIO SÁENZ

https://create.piktochart.com/output/50433650-step-4-andres-m-saenz

6
JULIE PAOLINE DE MOYA PEREA

https://view.genial.ly/5fb7e8fe37f2550d1e52ef27/vertical-infographic-genially-sin-titulo

7
CRISTIAN JAVIER MEDINA SILVA:

8
JENNIFER SILVA NIÑO

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 Problem Selection Chart

Business model selection chart

Group Number: 212032_69
Unit name: Unit 3 - Step 4 – Understand IT negotiation

 
Agreements for licensing, representation and Votes
distribution of a novel final product
Technology transfer X
Manufacturing contract  
Co-promotion and co-marketing  
Sharing profits  
Joint ventures  
Binding agreements
Difficulty selected by the group: Write the difficulty with more vote

According to the reading and its own search on internet, hand draw a billboard using the

resources you have (cardstock, paper, acrylic board) as a visual aid to identify a problem faced

by companies to negotiate biotechnological products, taking into account intellectual property,

valuation of the assets and negotiation processes, including:

10
 Hand Draw Problem Tree
Andres Mauricio Saenz

Julie Paoline de Moya

11
Cristian Javier Medina Silva:

12
Jennifer Katherine Silva

13
 Problem and Recommendations Videos

 Andrés Mauricio Saenz:

http://somup.com/cYX02gI8EI

 Julie Paoline de Moya

https://www.youtube.com/watch?v=-ToWWMuDvvk

 Jennifer silva niño

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 Conclusion

With the elaboration of this document we could realize the importance of the negotiation with

technology, and also the importance of sign an agreement because this allow to know the

specification to take into account in the moment of negotiate, what the parts of the contract want

sell and buy and to know in a clear way the specifications of the intellectual property or

biotechnology product, also we can know the different models to negotiate biotechnology in

spite of being to difficult to have access in the Colombian companies, this allows to know how

important is to learn about this topic.

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 Bibliographic References

García Delgado, D., & Ortiz Torres, M. (2014). On the negotiation of biotechnology products

that include intangible assets. Biotecnologia Aplicada, 31(4), 297–310. Retrieved

from: https://bibliotecavirtual.unad.edu.co/login?

url=http://search.ebscohost.com/login.aspx?

direct=true&db=zbh&AN=103148375&lang=es&site=eds-live&scope=site

European Union (2012). Fact Sheet How to deal with IP-related issues in transnational

negotiations. Retrieved

from: http://www.iprhelpdesk.eu/sites/default/files/newsdocuments/Fact-Sheet-How-to-

Deal-with-IP-Issues-in-Transnational-Negotiations.pdf

Mc Manus, J. P. (2012). Intellectual Property: From Creation to Commercialisation: A Practical

Guide for Innovators & Researchers. Negotiation and Licensing. Oak Tree Press.

Retrieved from: https://bibliotecavirtual.unad.edu.co/login?

url=http://search.ebscohost.com/login.aspx?

direct=true&db=nlebk&AN=1008965&lang=es&site=eds-

live&scope=site&ebv=EK&ppid=Page-__-149

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OMPI. Organización Mundial de la Propiedad Intelectual (2018) recuperado de

https://www.wipo.int/export/sites/www/ipdevelopment/es/strategies/pdf/publication_903.

pdf

OMPI. Organización Mundial de la Propiedad Intelectual (2018) recuperado de

https://www.wipo.int/edocs/pubdocs/es/wipo_pub_1052.pdf

OMPI. Organización Mundial de la Propiedad Intelectual (2018) recuperado de

https://www.wipo.int/export/sites/www/ip-

development/es/strategies/pdf/publication_903.pdf

Tipología de los contratos de transferencia de tecnología. Typology of the technology transfer

agreement. (2009) Retrived from

https://revistas.uexternado.edu.co/index.php/propin/article/view/461/3630

Estudio sobre el potencial de la industria de biotecnología en el país (2013) DPN. Recuperado

de http://www.unilibre.edu.co/pereira/images/biotecnologia/entregablea.pdf

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