DAIRY BUSINESS RESEARCH PROPOSAL FOR KAMPALA

Background and Context

The background of the research is to establish the feasibility of running dairy/milk outlet centres
in Kampala, specifically in the areas of Nansana, Ntinda, Kirinya, and Kalerwe.

Problem Statement
How are the current milk/dairy outlets in the said areas going about business?

Research Questions
1. How much is milk sold in the said areas?
2. How many litres are sold?
3. What are the specific milk storage capacities in the said places?
4. What are the safeguards in place to ensure hygiene of the dairy and milk preservation?
5. What categories of consumers does the diary serve?
6. How many staff/personnel man an average outlet.
7. The average water/electricity consumption by the dairy per month.
8. On what days are the most sales registered and what are the factors in play?
9. Milk price fluctuations! In which period the prices are high/low, factors that influence the
fluctuation and estimated ranges of price falls/increases.
10. Which ones are the peak hours of the day? What time of the day that the most sales are
registered?

Relevance and Importance of the Research

1. The research will establish specific or average consumption rates of milk by the
population in the said areas.
2. We hope to establish the impact (positive or negative) as regards the possibility of adding
a new competing milk outlet in the said areas.
3. The research will be conducted in a manner that will avail us with the relevant
information to enter the said business.
Research Methods
1. Questionnaire: We shall set out a clear questionnaire tackling all the relevant angles to
satisfactorily answer our problem question.
2. Observation: We shall strategically position ourselves in target areas of interest and
observe day to day operations of the dairies to correlate with the answers from our
questionnaire.
3. Recording: Where possible, we shall record in terms of photography the key elements in
the research that may help inform our decisions in the business.
Budget
Shs 1,500,000
COVERS: Paper Work, Allowances for Participants, Transport, Feeding.

Implications and Contribution to Knowledge

After the research, we shall compile a report that comprises of the collected data, well
recorded and analysed to clearly inform a business decision that we hope to make at the end of
it all.
We shall make informed deductions and give recommendations about the expectations of the
business venture and clearly stipulate all highs and lows to make a proper investment decision.