PORTFOLIO 2020

RAY

Pranamita

UX Designer
CONTENTS
 Resume 2020

1
i) About Me

ii) CV

Digital Society School

2
UX Designer/Researcher

Interactive Platform: ProjectHiveminds

3
PlaySimple Games

UX Designer

i) WordWars & Solitaire

User Research, Persona, User

Journey and Opportunity
Mapping

ii) UX Revamp of Store Screen

feature

4
Cuemath

UI/UX Designer

i) Masters Thesis : UI/UX of

online evaluation system
(Cuemath Diagnostic Test)

ii) Progress Report Card

iii) SEO Page UI/UX

iv) Business Card redesign

v) Game UI

5
National Institute of Design

Design Student

i) UX Case Study and Service

Design : Mental Health &
Wellness

ii) Inclusive Game Exerience

iii) UX Case Study: Strategies for

Classrooms
Illustrations

6
Ink on Paper
Hello,

I am Pranamita. Born in Kolkata, India and currently

living inAmsterdam, Netherlands.

I am a UX Designer, currently with an experience of 2

years as a freelance designer and 1.5 years of working
on conceptualizing and building digital products for
Gaming, EduTech companies, design studios.

I like to create ease of use and aesthetically pleasant

interfaces by analyzing the user behavior and needs
and researching the best way to create usable and
delightful products

When I am not designing, travelling to new places,

different cuisines, dance, museums and music keeps
me happy. Ocassional doodler.
PRANAMITA RAY
User Experience Designer, Amsterdam
behance.net/pranamitaray

ray.pranamita@gmail.com | +31-644963090 linkedin.com/in/pranamita-ray

WORK EXPERIENCE SKILLS

UX Design Researcher

Tools

Hogeschool van Amsterdam (Digital Society School) , Amsterdam Feb 2020 - Jul 2020

XD

Built an interactive platform that allows user to thin k about ethical questions concerning Physical
Sketch

Cybersecurity.

Investigated the facemask as a canvas to subvert facial recognition technologies.

Figma

The research project was published on the Dutch digital rights agency, Bits of Freedom’s blog. Invision

Illustrator

Photoshop

UX Designer

Indesign

PlaySimple Games , Bangalore

Sep 2019 - Dec 2019

Lightroom

Created gamer persona, empathy mapping, player journey and opportunity mapping for game player After Effects

experience (WordWars & Solitaire) .

WordJam UX revamp of purchase screen feature resulting in an increase of purchase by 14% (Initial target

7%) on store screen.

UX Methods

UX design for the Co-operative leaderboard for the game WordTrip . The feature was released in March 2020.

User Research

User Interview

UI/UX Designer

Wireframes

Cuemath, Bangalore
May 2019 - Aug 2019

Affinity Diagram

Designed Cuemath Diagnostic Test(CDT), online test to gauge inherent mathematical aptitude . The test has Personas

been taken by over 35,000 students across 75 schools in India. Conducted user research, creating user flow,
Sketching

interaction and visual design, prototyping and user testing across mobile and web platforms for CDT.

Storyboarding

UI/UX for report cards for Cue-Parent and Cue-Teachers to track the Cue-Students progress.

Rapid Prototyping

UI/UX for SEO pages and redesigned Cuemath visiting cards.

Heuristic Evaluation

Usability Testing

Freelance Social Designer

Aga Khan Development Network, Hyderabad

Mar 2019 - Apr 2019

Redesigned spaces for 10 daycare and 7 public schools to improve the learning environment for students

and created individual infrastructure plans. The implementation of strategies has helped improve student

classroom experience.

Supply Analyst

Headout, Bangalore

Jan 2016 - Jan 2017

Worked with one of India’s fastest growing travel startups . I was responsible for the management of supply

partner accounts and optimization of inhouse tools. I also worked on conceptualization and

implementation of processes across teams, training interns and associates.

Transaction Risk Analyst

Amazon, Bangalore

Sep 2014 - Dec 2015

As a part of the Transaction Risk Management System, responsible for monitoring vendor accounts and

reporting fraud patterns.

EDUCATION

Master in Industrial Design

National Institute of Design, India

Jul 2017 - Nov 2019

President ; Bangalore Students Activity Committee, NID

Co-ordinator ; Placement Committee, NID

Master’s Thesis : Designing a pre-evaluation system for school children in collaboration with Cuemath

UX Case study on primary schools

UX Research on Indian Government daycare system in collaboration with Aga Khan Development Network

UX Research and Service Design on Mental Health and Wellness among the young population

Inclusive Game Experience

Bachelor in Technology (Instrumentation Engineering)

West Bengal University of Technology, India

Aug 2010 - Nov 2014

Chief ; IEEE HIT Branch

Co-ordinator ; Tech-Fest Committee

Digital Society
School

UX Designer/Researcher
Role
Involvement

User Research, UI/UX TEAM:

Design
Madeleine Assadi

UX Content, Interaction, Daan Walder

Visual Design, Protyping

Robber de Graff

Duration
COACH:

Mick Jongeling

February 2020 - August 2020

MENTOR:

Gijs Huisman

Overview
Iskander Smit

Manon D.

We see an increasing number of examples where

citizens use physical means to protect themselves
from said technologies. Counter-Surveillance Project Partner

Culture (CSC) offers a unique glimpse into the values

of modern-day citizens. CSC uses creative, often Bits of Freedom
critical, security measures to protect the identity of
individual citizens.

Our project aimed at understanding the culture

around CSC. To build an interactive platform that
encourages users to think about the ethical
questions concerning physical cybersecurity.

Project Link

http://www.projecthiveminds.com/

Outcome

The platform was well received during Digital

Society School Design Showcase 2020.

The project research was published in Dutch digital

rights agency Bits of Freedom’s blog.

Invitation to conduct workshop/webinar with

Nederlandse Vereniging van AI- en Robotrecht
(NVAIR)

PlaySimple

Games

UX Designer
Role
Involvement

User Research, Game Experience Design

UX Director

Storyboarding, Contexual Interviews, Observational Data Analyst

Research, User Persona Developement, User Journey QA

Mapping, Empathy Mapping

Customer Support

Duration
Games

Spetember 2019 - October 2019

WordWars

Solitaire
Overview

The goal was to identify target users for

casual(word) games and come up with player
personas specific to the games. The player persona
was aimed to summarize the player’s background,
motivations, goals, and needs.

For WordWars, which was being revamped, it was

beneficial for the team to develop a mental picture of
the user segment and proceed with game features
that would have seamless experience.

For Solitaire, the goal was to identify players than

can be onboarded to the word game platform via
card game platform.

Project Link

https://www.behance.net/gallery/96540757/UX-Res
earch-Player-Persona-for-Word-Games

Outcome

WordWars since its revamp in 2020 has ranked

among the top multiplayer word games.

The personas was used for reference by the game

designer, product team as well as the marketing
team.

Role
Involvement

User Research, Game Experience Design

UX Director

Observational Research, Market Comparison, UI Designer

Heuristic Evaluation, Wireframing, Prototyping

Game Designer

Product Manager

Duration
Games

November 2019 - December 2019

WordJam

WordTrip
Overview

The store screen feature was released 6 months

prior. The expected upside on player activity and
purchase on the platform was not succesful.

My task was to improve on the player experience for

the feature and come up with design iterations for
the feature which were to be released as variants for
A/B testing (for android and IOS)

The same feature was to be launched for sister

game WordTrip.

Project Link

https://www.behance.net/gallery/105996941/UX-Des
ign-Feature-Design-for-WordJam

Outcome

As of 2020, the feature was released with 2 variants

on all platforms. The revamp was sucessful as it
resulted in 14% increase player purchase
rate(expected increase was 7%).

The feature has also been launched for WordTrip

recently.

Cuemath

UI/UX Designer
Role
Involvement

User Research,Storyboarding, Contexual Interviews, Product Manager

Observational Research, User Persona Front End Developer

Developement, User Journey Mapping, Empathy Curriculam Designer

Mapping, Visual Design, Information Architecture,

Project Guide(NID)
Wireframe, Interaction Design, Prototyping

Duration
Application

May 2019 - August 2019

Cuemath Diagnostic Test

Overview

I worked with Cuemath, an education and learning

start-up, working in a research and inquiry-based
approach, tailored towards building mathematics
aptitude.

I was responsible for designing an effective

program of assessment, evaluation and reporting

system for the student. My research involved

understanding the student, teacher and parents’
approach towards the child’s learning capabilities of
the subject. The platform was mobile and web
based.

This project was also my case study for my Master’s

thesis.

Project Link

https://www.behance.net/gallery/98101309/Graduati
on-Project-Cuemath
Outcome

The Cuemath Diagnostic Test was successfully

launched in August 2019 and has been taken by

over 35,000 students in India since its relaunch. The

CDT application has been used by over 8000
teachers to evaluate students and create curriculum
plan.

CDT was recently launched for USA, Australian

platform.

Role
Involvement

UX Design, Visual Design, Information Architecture, Product Manager

Interface Design, Wireframe, Prototyping

Front End Developer

Graphic Design, Game Art

Curriculam Designer

Duration
Projects

May 2019 - August 2019

Cuemath Online

Learning Platform

Overview
SEO Pages

Some of the side projects at Cuemath involved

Business Cards

i) Report page for Cuemath online learning platform

for CueStudents and CueTeachers
Game Art

ii) UI/UX of SEO pages for both mobile and web

platform

iii) Design business card that incorporated math

related puzzle

iv) Game art and game UI for CueStudent App

Project Link

https://www.behance.net/gallery/96502901/UXUI-R
eport-Card-SEO-Pages

https://www.behance.net/gallery/96502901/UXUI-R
eport-Card-SEO-Pages
https://www.behance.net/gallery/96568275/Game-U
I-Freelance-Project

Other Projects

Role
Involvement

User Research,Storyboarding, Contexual Interviews, Head of the Department

Observational Research, User Persona Discipline Professor

Developement, User Journey Mapping, Empathy Project Guide

Mapping, Visual Design, Information Architecture,

Wireframe, Visual Design

Duration
Projects

2017-2018
UX Case Study

& Service Design for

Mental Health and Wellness

Overview
Inclusive Game Experience

During my Masters, some of my projects included

inclusive strategies for classrooms, user research UX Case Study

and service design for mental health and wellness Strategies for primary

among young students, user research and case classrooms

study on Anganwadi (Indian government daycare
centres for the underprivileged) and Anganwadi
workers, inclusive board game experience.

The research work and design development of these

projects helped me to not only develop a deeper
sense of empathy but also made my approach to
understanding users methodical and well
structured.

Project Link

https://www.behance.net/gallery/79324311/User-Re
search-Service-Design-Mental-Health
https://www.behance.net/gallery/79620607/Service
-Design-Mental-Health-and-Wellness
https://www.behance.net/gallery/82297241/Game-E
xperience-Inclusive-Design-Tactile-Ludo
Ink on Paper

Illustrations
Thank You