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P a g e | 35

• Investment
Investment fund options offered by ULIP Equity Fund :
This fund invests major portion of the money in equity and equity related instruments.

Equity Fund : Invests major portion of the money in equity and equity related
instruments.

Debt Fund : Invests major portion of the money in Goverment Bonds,corporate


Bonds , Fixed deposits etc.

Balanced Fund : Invests in a mix of equity and debt instruments

Money Marker Fund: Invests money mainly in instruments such as treasury bills,
certificates of deposit, commercial paper etc.

.
VARIABLE LIFE INSURANCE :
This policy was first introduced in the United States in 1977. Variable life insurance
is a kind of “Whole Life” policy where the death benefit and cash value of the policy
fluctuates according to the investment performance of a special investment account into
which premiums are credited. Theoretically the cash value can go down to zero, in which case
the policy would terminate.
• Unit linked insurance
Unit linked plans, also known as ULIP‟s emerged as one of the most popular and
significant products, displacing traditional plans in many markets. These plans were introduced
in UK, in a situation of substantial investments that life insurance companies made in
ordinary equity shares and the large capital gains and profits they made as a result.
Unit linked policies thus provide the means for directly and immediately “cashing on the
benefits of a life insurer’s investment performance.

Sterling Insurance ATI Services

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