Submitted By:

Akshay Gupta 16RM906

Anoushka Singh 16RM909
Aparna Gupta 16RM911
Himanshu Goyal 16RM924
Pranjal 16RM938
Siddharth Verma 16RM952
 CONTENTS
• USP
• MARKETING STRATEGY
• INTRODUCTION • BUSINESS MODEL
• HISTORY REVENUE MODEL
• MISSION, CULTURE AND • TECHNOLOGICAL
VALUE INNOVATIONS
• ORGANISATIONAL • SWOT
STRUCTURE • FUTURE PLAN
• PRODUCTS/SERVICES
• MARKET COMPETITORS
 INTRODUCTION
The foodpanda group is a global mobile and Online
food delivery marketplace headquartered in Berlin,
Germany operating in 40 countries and territories.
• Foodpanda is a private company.
• CEO & co-founder- Ralf Wenzel
• CMO & co-founder- Ben Bauer
• Websites- www.foodpanda.com
www.hellofood.com
 Foodpanda is a global online food delivery
marketplace.

Foodpanda offers cuisines from more than 4000

restaurants worldwide.

The service allows users to select from

local restaurants and place orders via the
website or mobile application.
 HISTORY
Foodpanda was launched in March 2012 in Singapore and
expanded into 16 countries by the end of the year.

This was followed by an expansion into

seven more countries, to make a total of
23, by February 2013.

The company stated that it aimed to move into 40 nations in Asia,

Europe, Latin America, the Middle East and Africa by the end of
2014 and did so.
 MISSION
Our mission is to serve people a
sumptuous meal without any hassle! We
intend on making food delivery an easy
and convenient option for all our food
lovers!
 CULTURE
"Flat hierarchy and an "execution mind-set" within the team makes it
possible to influence and create a lot on your own“

“Works on Flexibility, Dynamism, Young

employees and good salary "

Very steep learning curve

Award recognition for best performer

VALUE
ORGANISATIONAL
STRUCTURE
 PRODUCTS/SERVICES
Enhanced Product Base:
Enhanced Consumer
Base: Local and Street Food
 Near by home based Food
 Better user friendly Delivery Services
Interface Fraud-Free Delivery and Online
Targeted Marketing and Order placed to Hotels
discounts
Enhanced reaching Tier 2
and Tier 3 Cities Enhanced Consumer Services:
Group offers and Lunch
Box Delivery  Restaurant Tracking
 Food Related Services
Combined Order
 Other Business Verticals
 Search
Find restaurants that deliver to you
by entering your address

Choose
Browse hundreds of menu to
find the food you like

Pay
Pay fast & secure online with different
payment mode

Enjoy
Food is prepared & delivered to your door
MARKET COMPETITORS
Foodpanda Acquires Competitors In 7 Asian Markets
• In India, acquisition of JUST EAT India
• In Malaysia and Singapore, acquisition of Room Service, a
brand of Food Runner
• In Philippines, acquisition of City Delivery, also brand of
Food Runner
• In Pakistan, acquisition of EatOye
• In Hong Kong, acquisition of Koziness
• In Thailand, foodpanda enters partnership with Food By
Phone.
 USP
tied up with over 4000 restaurants

Content is what sets apart Food panda

from competitors restaurant & nightlife guide
with menus, pictures and map locations

a full-time live chat-support

MARKETING STRATEGY
Traditional marketing

Online discount coupons

Customer sharing blogs on

food panda to win prizes

Referral program

Tie ups with bloggers

 BUSINESS MODEL
• Bulk purchase
• Extensive network to reduce time
• Economies of scale
• Take customer's cash beforehand
 BUSINESS MODEL
•
B2C Business Model

Foodpanda is a service provider.

Take customer's cash Extensive network to
beforehand reduce time

Economies of scale Bulk purchase

 • Follows Affiliate revenue model

Food panda could • Sites that steer customers to

generate profit via an affiliate business receive a
delivery fees that it referral Fee or
charges percentage of the revenue from
any resulting sales.
 TECHNOLOGICAL INNOVATIONS
• Foodpanda said it has reduced delivery time of all food
orders to an average of 30 minutes to ensure quality and
on-time delivery to all customers In Hong Kong
• These include Pizza Express, Oolaa, Mana Raw, Nosh by
Secret Ingredient, The Monogamous Chinese, Jacomax,
Linguini Fini, and Posto Pubblico.
• Social media presence and campaigns like coupons,
discounts offers etc.
Food panda, the food delivery on-demand service
backed by Germany’s Rocket Internet, has ventured into
the world of corporations after it introduced a dedicated
service for business customers that it hopes will
massively increase its income.

The idea behind this new offering — which is housed

in a separate app and web-based client — is simple.
 WEAKNESSES
STRENGHTS
• Availability of the
• Worldwide brand image restaurants located in
• Quick delivery the zone of the order
• Trained people placed
• International company • Low brand awareness
• Organizational structure and marketing
and managers • Need to be able to use
• Better customer support internet based
• Wide range of communication
restaurants offered • Quantity required for free
• Free delivery delivery may be bit more
for one person
 OPPORTUNITIES

• Pioneer in food delivery THREATS

business
• Growing market for • Present customer base
potential customers is low
• Increasing market share • Increased obesity rate
• Only few other food • Increasing potential
delivery businesses competitors
• Negligence of potential
competitors
 FUTURE PLAN
• With 200 million users in India , Aim to have
10% of total 5000cr. food delivery market
share by 2017.
• Increase the restaurant coverage to 5000
restaurants across 20 cities