This document provides a list of 17 features to analyze in a promotional text or advertisement, including the purpose of persuading the target audience, register, tone, imagery, rhetorical devices, vocabulary choices, details, style, and tense usage. It instructs the student to review these features thoroughly for an English language quiz based on analyzing an advertisement. It then provides a practice extract from an online advertisement for luxury apartments in Cape Town, South Africa to analyze using the listed features.
This document provides a list of 17 features to analyze in a promotional text or advertisement, including the purpose of persuading the target audience, register, tone, imagery, rhetorical devices, vocabulary choices, details, style, and tense usage. It instructs the student to review these features thoroughly for an English language quiz based on analyzing an advertisement. It then provides a practice extract from an online advertisement for luxury apartments in Cape Town, South Africa to analyze using the listed features.
This document provides a list of 17 features to analyze in a promotional text or advertisement, including the purpose of persuading the target audience, register, tone, imagery, rhetorical devices, vocabulary choices, details, style, and tense usage. It instructs the student to review these features thoroughly for an English language quiz based on analyzing an advertisement. It then provides a practice extract from an online advertisement for luxury apartments in Cape Town, South Africa to analyze using the listed features.
Note: AS English Language quiz is based on an advertisement, make sure to revise
its features thoroughly.
FEATURES OF A PROMOTIONAL TEXT / ADVERTISEMENT
1. What is the purpose of the text? Why is it trying to persuade?
2. To whom, the text is targeted- intended audience? Insecurities/ fears of the audiences 3. Register? Formal/Semi-formal/informal? 4. Tone (the voice of the writer changes or remains the same) contrast/ parallel/ comparison 5. Visual imagery - adjectives/ rhyming words/ poetic language/alliterations (scorching sun 2-3 written together in the same sentence )/ action verbs 6. Metaphors / extended metaphors- consecutive use of metaphors 7. Personifications/ similes/ irony(if any) 8. Rhetorical questions/ tag questions 9. Marketing lexis (lexical choice) vocabulary / business jargons – slogans 10.Factual details – use of statistics / anecdote- real experience 11.Repetition/ exaggeration 12.Short or long paragraphs- why?( online/ newspaper/magazine)- style 13.Comment on the use of tenses/ punctuations 14.Present tense- why? Lively/ engaging 15. ………M.P……………….Hyphens – extra details-……………………M.P 16. Comparative degrees/ superlative degrees 17. Parenthesis ( side information/ added info)
Practice extract:
The following text is taken from an online advertisement for a luxury
apartment called Pembroke in Cape Town, South Africa. (a) Comment on the ways in which language and style are used to promote the accommodation and its location.