CCOM

CHAPTER 1

ACTIVITY 1.1
Have you ever tried to show your grandparents memes on Facebook? How did they react? Is their response similar to your response given the similar stimulus?
Explain why your responses to the meme vary using the context element of speech. In 3 paragraphs, not less than 200 words. (20 pts).

Yes, I tried to show to my grandparents some memes that is going around the internet. I showed them memes that I really find funny. Both my
grandparents look really confused and does not understand a thing.

I reacted differently than my grandparents do because of the evolution of culture. The internet can be a complex beast to keep up with, especially when
online culture is being driven in great part by teenagers. Certain slang terms and terms and modern humorous jokes are difficult to understand especially when you
are already at your 50’s and above. Technology has been ag big factor on todays generations because you will learn from people with different cultures and beliefs
just by surfing around the internet. In general, todays generation or what we called gen z are better educated and more complex than those in the previous
generations it is because of the advanced technology and hi-tech way of teaching where you can learn even by the use of your smart phone.

Over the past few years from the first generation to that of the millennials today the world has undergone large cultural and societal shifts. The teenagers
became versatile and evolved as the years passes by, but todays generation is just a fruit of the past generation.

ACTIVITY 1.2
Give a real-life example where you observed either the society’s standpoint or receiver’s standpoint function of communication and how the function proved
beneficial in the situation. Three paragraphs not less than 200 words. (30 pts).

Society’s standpoint is the modern approach on peoples perception. It states how the day to day experience alters or influences a person’s opinion.
Generally the standpoint of the society arises when people recognizes the value of power that creates a different groups within a society.

The days of edsa revolution or the people power revolution is one of the perfect example where you will see the importance of societys standpoint that has
been used by the media to persuade and encourage people to stand against the governance of the former dictator. The media had come to its success not by
accident. For Philippine media today is a product of context and history. The Philippines is a nation in perennial transition trapped in many contradictions. It is a
nation that made a world history when the people of Philippines ousted the late dictator Ferdinand Marcos from 1965-1986 , who had served long as president.
When martial law was proclaimed on September 21, 1972, all the papers including the so called “oligarchic press” and broadcast staions were closed it is because
the media alerted the listeners to safeguard the ballots.

Many local mass media had a great role during the edsa revolution by letting [people know the real happenings during that time. They have been
responsible in giving people knowledge and updates during the snap election and the fervary election.
ACTIVITY 1.3
1. Compare and contrast the Competent Communication Model and the Interactive Communication Model? (10 pts)

INTERACTIVE COMPETENT
-THE COMMUNICATION BOTH CAN USE -THE COMMUNICATION
PROCESS TAKES PLACE VERBAL OR NON- TAKES PLACE WITHIN
BETWEEN HUMANS OR VERBAL WAY GROUPS OR
MACHINE. ORGANIZATION

-INTERAQCTION IS AN -MESSSAGE CAN BE SENT

ELEMENT OF SIMULTANEOUSLY BY
COMMUNICATION SENDER AND RECIEVER

2. Among the models of communication presented, which model best describes a communication process. Why? (10 pts).
-The competent communication model is the most general model of all as even our daily interactions are instances of transactional model it becomes
more efficient and effective when the participants are of similar environment, know and socialize to each other.

ACTIVITY 1.4
Why do you think it is important to observe ethical communication? And give an example of an ethical communication, and a non-ethical communication. Then,
discuss what makes it ethical or unethical. If you use a published one, cite the source (20 pts)

-it is important to observe ethical communication because it will develop and nurture relationships and building communities whitin and across contexts, cultures,
channels and media. Some example of this idea include the handling of bp oil spill. Bad ethics in communication lead to further difficulties down the road.
Communicating ethically at the beginning is the best way to preserve repetition and avoid legal issues. Source: http://ethics.weebly.com/ while the best example for
unethical communication is plagiarism both in written and verbal forms of communication.
 CHAPTER 2

Activity 2.1
“Connected but alone”: Answer the following questions in not more than 5 sentences each.

1) What is the central paradox that Sherry describes at the beginning of her speech?
Answer: sherry is referring to the text message of her daughter. The words she used seemed to be absurd but it has a deeper meaning which states the
fact.
2) Provide examples of how mobile phones change what we do and who we are.
Answer: our way of courtship, you can find a girlfriend/boyfriend through internet without meeting each other, because they find it more easier to say
words through text or chat with confidence without really knowing if he/she means it.
3) What happens when people are alone?
Answer: when people re alone we seek for attention and we look for companion. But being alone and learning to be alone is somehow beneficial to
every individual to be more independent and avoid the feeling of loneliness.
4) What is the Goldilocks effect?
Answer: goldilocks effect comes from the children story “GOLDILOCKS’ where she tasted three different porridge it refers to humans preference in
anything.
5) What is the speaker’s last piece of advice?
Answer: she is trying to say that if the technology is the casue why we changed our way of living, use it also to lead us back to the real life that we
desire.

“How social media can help make history”: Answer the following questions in nor more than 10
sentences.
1) Do the social media make you smarter?
-yes it does, social media has different outlets and platforms. It is the most convenient way to travel the world and learn different cultures and
know other people. Everything you want to know about the world can mostly be seen in the internet where you can learn and open your mind
into a wider knowledge.
2) Describe an event in the Philippines where Twitter and Facebook are slowly emerging as news outlets to report news as they happen.
- You can see car and motorcycle accidents first in the social media before the news outlets does because in just one click you can already let
everybody know what you have been recorded.

“Wiring a web for global good”: Write T if the statement is true and F is the statement is false. Then justify your answer.

1) The failure to communicate adequately is one of the reasons why global issues have emerged.
Answer: T – because being connected will cause unity at teamwork but having lack in proper communication will create misunderstanding
leading to global issues.
2) If a certain person knows how to communicate with another person effectively, he/she will become an effective person in a society.
Answer: F – a person who knows how to communicate with others effectively will make you an effective communicator but to be an effective
person in a society requires more than just to communicate properly it requires a lot more factors life and society.

3) List down three global issues:

 global warming
 education for development
 wildlife conservation
Activity 2.2
1. What do the following words mean? Use context clues from the text to determine the

meaning of the words. (Not more than 5 sentences, 2 points each)

a) Enabled- to make able or give power means to give you permission to do something.

b) Enormously- is the superlative term or degree of something

c) Flourished- to grow or developed in a vigorous way

d) Floundered- struggling about something, can be mentally or physically

2. What do you think does the experience of Starbucks tell you as a reader about globalization? (In not less than 5 sentences for 10 points).
Answer: Starbucks is considered a major force of globalization. It took a substance that is used and consumed almost everywhere. The Starbucks has
been operating into 50 countries and giving their services. Starbucks is the perfect example to show how globalization works because they sell their
products and buy its ingredients globally. This shows the give and take process that represents how globalization works.
 CHAPTER 3

Activity 3.1

O ARCHITECT O FOOD SERVER

M COMPUTER PROGRAMMER M BUS DRIVER
O MARINE BIOLOGIST W LIBRARIAN
W DENTIST O ENGINEER
W INTERIOR DECORATOR W CLERK/TYPIST
W DAYCARE WORKER O SCHOOL TEACHER
O LAWYER O DOCTOR
M CARPENTER M PILOT

• Which jobs pay more? Are these jobs dominated by men or by women? (In not less than 8 sentences for 5 points)

Answer: lawyer and doctor are both part of the most paid jobs. These professions require long years of studying and practicing of the sensitivity of its job.

Doctor profession is being dominated by both men and women and suitable for both genders. Field of law is considered as one of the hardest among all the fields
but can be taken by both men and women just like doctor. These two jobs/professions do not require a lot of physical capabilities that is why gender does not
matter. Being focused and dedicated to master its courses is the most important traits you should possess in order to be successful in both fields.

• Could a boy be a nurse or a nail technician or a secretary? Why or why not? (In not less than 8 sentences for 5 points)

Answer: A boy or a man can be anyone he wanted to be. He can get a job or try a profession he likes. You can be your desire4d self without pressuring yourself
about gender roles and stereotypes in hiring. As long as you are capable and have a proper knowledge about the job you are into you are suitable for it. Men and
women have different socialization experiences. Based on gender, they are treated differently and held to different standards in their social environments. This kind
of mentality influences both career decisions and career opportunities. But we are in a different world today everything has changed women can join the army and
men can be a beauty technician. Be limitless and be who you are. Don’t let the society’s judgment stop you in reaching your dreams.

• Could a girl be a pilot or a carpenter or an electrician? Why or why not? (In not less than 8

sentences for 5 points)

Answer: women used to stay in their houses and take care of the kids. The society thinks that they don’t have the capabilities to work. Since the industrial
revolution, women have increasingly participated in the workforce outside their houses. To be exact a lot of women is already leading into specific jobs and fields,
with particularly large growth seen in 20th century. Largely seen as a boom for industrial society. Women in the workforce contribute to a higher national economic
output as well as decreasing labor costs by increasing the labor supply in a society. To be a pilot, carpenter, and electrician is not an impossible job to an
empowered woman.

Activity 3.2
1. Should we judge people based on their learning disabilities? (Not less than 5 sentences)
- No one ever has aright to judge people especially those who have disabilities. Disability is now understood to be ahuman
rights issue. People are disabled by society, not just by their bodies. Instead of judging them we should adore them for
being strong in coping with their in capabilities. they can be better than us without their disabilities.
 2. Can people with learning disabilities make important contributions to society? (Not less than 5 sentences)
- yes they can, to be an inspiration for those who are capable to work harder and better is one of their most important
contribution to society. Just like other normal people with learning disabilities can still be who they wanted to be. George
Patton has been considered as mentally slow. However, he still managed to be a famous general during the the world war
2. Not everything can be learned in school. Walt Disney has been a failure all throughout his school days. But his failure in
school does not define his future and became a well known movie producer and cartoonist.
3. Can you think of other famous people who are challenged? (Not less than 5 sentences)
- Michael Phelps was a well known athlete in sports world. He was diagnosed with ADHD during his elementary days. But
while he couldn’t sit through class without fidgeting, he could swim for up to 3 hours at the pool after school. By the age
of ten, Phelps was nationally ranked swimmer. He did not let his disability to stop him from doing what he’s good at.

Activity 3.3

AMERICAN ENGLISH BRITISH ENGLISH

underground economy black economy

counterclockwise anticlockwise
checking account current account
housing development housing estate
elementary school junior school
labor union trade union
expiration date expiry date
garbage rubbish
brackets parentheses
drunk driving drink driving
driver‟s license driving licence
two weeks fortnight
raincoat mackintosh
liability insurance third-party insurance
whiskey whisky
Activity 3.4

AMERICAN BRITISH

FLAT

APARTMENT
APPETIZER
STARTER
FRIDGE
BANGS

HAIRSLIDE
BARETTE

GRILL

BROIL
SWEET

CANDY
MOBILE PHONE

CELLPHONME
CHIPS

CHUTES AND LADDERS SNAKES AND LADDERS

CLOSET WARDROBE

COOKIE
BISCUIT

COTTON CANDY
CANDYFLOSS

CRIB COT

DIAPER
NAPPY

DRUGSTORE
CHEMIST

EGGPLANT
AUBERGINE

FRENCH FRIES CHIPS

DUST BIN

GARBAGE CAN
PETROL
GASOLINE

BONNET
HOOD
Activity 3.5

AMERICAN ENGLISH BRITISH ENGLISH

A HOME AWAY FROM HOME A HOME FROM HOME
KNOCK ON WOOD TOUCH WOOD
A DROP IN THE BUCKET A DROP IN THE OCEAN
TAKE IT WITH A GRAIN OF SALT TAKE IT WITH A PINCH OF SALT
A NEW LEASE ON LIFE A NEW LEASE OF LIFE

Activity 3.6
Find out if the idioms have counterparts in your mother tongue. How do the American English and British English idioms differ from your mother tongue
counterparts? What cultural differences can be noted? Please write your answers concisely.

- Filipino idioms shown as a list of phrases along with the literal meaning and the colloquial meaning of each. For example ‘bungang araw” or
a skin disease when it really means “fruit of sun” . when used in conversation the phrase means prickly heat. American and British English
idioms are very meaningful while Filipino idioms are somehow connected to those American and British English idioms maybe because the
Philippines is a mix culture.

Activity 3.7

LEGALESE TEXTESE ACADEMESE

HERETOFORE LT(LAUGH TRIP) ABSQUATULATE
HEREFROM SYS(SEE YOU SOON) ACADEMICIZE
HEREINAFTER IDC(I DON’T CARE) ADJUNCTION
HEREOF JGH(JUST GOT HOME) BELONGINGNESS
WHEREIN TTYL(TALK TO YOU LATER) COMMUNITY
HEREIN HBD(HAPPY BIRTHDAY) CONCRETIZING
ABOVE-MENTIONED LSS(LAST SONG SYNDROME) CONFLICT TRANSFORMATION
HEREWITH RN(RIGHT NOW) CONFLICTUAL
HERETO ASAP(AS SOON AS POSSIBLE) COUNTER PUBLICS
THEREFOR BRB(BE RIGHT BACK) DECONSTRUCTION

Activity 3.8
MEANING CONTEXT OF THE SITUATION REGISTER
REQUEST TO WAIT A SHORT AMOUNT OF TIME TENOR INFORMAL
TO WAIT WHILE SOMEONE IS MAKING A CALL MODE FORMAL
FORMAL WAY TO ASK FOR APOLOGY AND EXPLAINING YOUR SIDE TENOR FORMAL
TO RECOGNIZE YOUR MISTAKE FIELD INFORMAL
INFORMAL WAY TO DECLINE ON INVITATION FIELD INFORMAL
FORMAL WAY OF REFUSING TO AN INVITATION TENOR FORMAL
FORMAL WAY OF GREETING TENOR FORMAL
INFORMAL WAY TO GREET SOMEONE FIELD INFORMAL
FORMAL OF CONGRATULATING FOR HIS/HER PROMOTION TENOR FORMAL
CONGRATULATING WITHOUT AN EXACT TOPIC FIELD INFORMAL
 CHAPTER 4

Activity 4.1 1. All media 1. What is the message of the 1.THE MESSAGE WAS HAVING FAIR
messages are text? 2. How effectively does it AND WHITE SKIN CAN GIVE YOU
“constructed.” represent reality? 3. How is the ADVANTAGES.2.QUITE EFFECTIVE AND
PERSUASIVE.THE MESSAGE IS QUITE
message constructed? CONFUSING.
2. Media have 1. What lifestyle, values and 1.Looks aren’t everything but it helps
embedded points of view are represented boost your confidence.2.the reminder
values and points in the text? 2. Who or what is about proper usage of this product is
missing.
of view. missing?
3. Each person 1. What message do you 1,take care of your skin to achieve
interprets perceive from the text? 2. How your desired look.others might think
messages might others understand it that having white skin is the
qualification to be hired.Because the
differently. differently? Why? text is quite confusing and can have a
lot of meanings.
4. Media have 1. What is the purpose of the 1.its purpose is to persuade
commercial, text? 2. Who is the target costumers.2.all the viewers and users
ideological or audience of the text? 3. Who especially rthose in right ages.3.the
less fortunate and those who have
political might be disadvantaged? 4.
skin diseases because they will not be
interests. Who created the text and why? able to try the product.4.the script
writer and the producer to attract the
consumers.
5. Media messages 1. What techniques are used 1.they used a very creative technique
are and why? 2. How effective are they advertised their product as key
constructed using a the techniques in supporting to have advantages.2.the techniques
used helps to convey with the viewers
creative the messages or themes of the to buy thier products.3.they can
language having its text? 3. What are other ways of present it through radio or tv
own rules presenting the message? endorsement of an influential or
famous artist with a white and fait
skin for the people to patronize the
product.

Activity 4.2

Activity 2

Find another controversial advertisement, and photo manipulate it to make it nondiscriminatory. Attach it in the module in jpeg or png format.