Management Widyatama Proudly Present

Template of Business Plan Competition:

1) Cover
2) Business Plan Proposal Content
3) Supporting Documents: Business Profile (Video max. 3 minutes narration, prototype product, etc.)
4) Systematics Writing:
a. Font: Times New Roman with Font Size: 12
b. Line Spacing: 1.15
c. Margin: Top: 1.5cm, Bottom: 1,5cm, Left: 2.5cm, Right: 1.5cm
d. From cover to the end page, no more than 25 pages
e. Use English in writing paper.
5) Presentation
a. limit time 10 Minutes ( maximum 7 slides)
COVER
 Business Plan Proposal Content

 Section I: Executive Summary

A. No more than three pages. This is the most crucial part of your plan because you must capture the reader’s interest.
B. What, how, why, where, and so on must be summarized.
C. Complete this part after you have a finished business plan.
Appendixes for this section (Include here any useful supplementary material such as, for example, helpful tables or charts, reports
specific to the industry or market, news articles that are particularly relevant to the company or industry.)

 Section II: Business Description

The name of your business. A background of the industry with history of your company (if any) should be covered here. The potential of
the new venture should be described clearly. Any uniqueness or distinctive features of this venture should be described clearly.
D. General description of business
E. Industry background
F. Sosial impact
G. Goals and potential of the business and milestones (if any)
H. Create Value P ropoosition Canvas (template attached)
I. Uniqueness of product or service (Originality)
Appendixes for this section (Include here any useful supplementary material such as, for example, helpful tables or charts, reports
specific to the industry or market, news articles that are particularly relevant to the company or industry.)
 Section III: Marketing
This information gathered in this section relates particularly to the product and brand. In this section, the researcher analyzes the nature
of the market, customers, marketing requirements, and the competitive environment. Evaluate all competition and specifically cover why
and how you will be better than your competitors. Identify all market sources and assistance used for this segment. Demonstrate pricing
strategy. Your price must maintain a market share to produce profits; thus, the lowest price is not necessarily the best price. Identify your
advertising plans with cost estimates to validate proposed strategy.
A. The Product
- Assessment of the Product as an Innovation (the way the product would be perceived by target market in terms of
compatibility with the market’s technology level)
- Green product (memiliki kelebihan ramah terhadap lingkungan)
- Problems and Resistance to Product Acceptance Based on Preceding Evaluation
B. The Market
- Description of the market(s) (particularly in which the product will be sold)
- Geographical region(s)
- Transportation and communication available in the region(s) (as relevant to the product)
- Consumer Buying Habits (where, how, and why do consumers buy the product)
- Product-Use Patterns (how do buyers use the product; note, this can vary by country)
- Product Feature Preferences
- Profiling Customer
C. Distribution of the Product
- Retail or Wholesale Outlets through Which Product Is Normally Sold
- Product Sales by other Intermediaries
- Advertising and promotion
- Advertising Media Usually Used to Reach Your Target Market(S) Sales Promotions Customarily Used (sampling,
coupons, etc.)
D. Pricing Strategy (Obtain this information if you can, but don’t pester your company for it)
- Customary markups
- Types of Discounts Available
E. Digital Marketing Strategy
F. Compare and Contrast your Product and the Competition’s Product(s)
- Competitor’s Product(s) (including brand name, features, and packaging) Competitor’s Prices
- Competitor’s Promotion and Advertising Methods
- Competitor’s Distribution Channels
 G. Market Size
- Estimated Industry Sales for the Planning Year
- Estimated Sales for your Company for the Planning Year
H. Government Participation in the Marketplace
- Agencies that Can Help You
- Regulations (regarding the product)
Appendixes for this section (Include here any useful supplementary material such as, for example, helpful tables or charts, reports
specific to the industry or market, news articles that are particularly relevant to the company or industry.)

• Section IV: Operations

Describe the advantages of your location (zoning, tax laws, wage rates). List the production needs in terms of facilities (plant, storage,
office space) and equipment (machinery, furnishings, supplies). Describe the specific operations of the venture. Indicate proximity to
your suppliers. Mention the need and use of personnel in the operation. Provide estimates of operation costs—but be careful:
Entrepreneurs underestimate their costs.
A. Identify location advantages
B. Specific operational procedures
C. Technology Implementation
D. Personnel needs and uses
E. Proximity to suppliers
Appendixes for this section (Include here any useful supplementary material such as, for example, helpful tables or charts, reports
specific to the industry or market, news articles that are particularly relevant to the company or industry.)
• Section V: Management
Supply résumés of all key people in the management of your venture. Carefully describe the legal structure of your venture (sole proprietorship,
partnership, or corporation). Cover the added assistance (if any) of advisors, consultants, and directors. Give information on how and how much
everyone is to be compensated.
A. Creativity & Innovation
B. Management team—key personnel
C. Legal structure—stock and employment agreements, and ownership
D. Board of directors, advisors, and consultants
Appendixes for this section (Include here any useful supplementary material such as, for example, helpful tables or charts, reports specific to the
industry or market, news articles that are particularly relevant to the company or industry.)

• Section VI: Financial

Give actual estimated statements. Describe the needed sources for your funds and the uses you intend for the money. Develop and present a budget.
Create stages of financing for purposes of allowing evaluation by investors at various points.
A. Financial forecast (pro forma financial statements)
1. Profit and loss
2. Cash flow
3. Break-even analysis
4. Cost controls
5. Budgeting plans
Appendixes for this section (Include here any useful supplementary material such as, for example, helpful tables or charts, reports specific to the
industry or market, news articles that are particularly relevant to the company or industry.)
• Section VII: Critical Risks
Discuss potential risks before investors point them out—for example: Price cutting by competitors, Any potentially
unfavorable industry-wide trends, Design or manufacturing costs in excess of estimates, Sales projections not achieved,
Product development schedule not met, Difficulties or long lead times encountered in the procurement of parts or raw
materials, Greater than expected innovation and development costs to stay competitive, Provide some alternative courses of
action.
A. Potential problems
B. Obstacles and risks
C. Alternative courses of action
Appendixes for this section (Include here any useful supplementary material such as, for example, helpful tables or charts,
reports specific to the industry or market, news articles that are particularly relevant to the company or industry.)
• Section VIII: Milestone Schedule
Develop a timetable or chart to demonstrate when each phase of the venture is to be completed. This shows the relationship of
events and provides a deadline for accomplishment.
A. Timing and objectives
B. Deadlines and milestones
C. Relationship of events
Appendixes for this section (Include here any useful supplementary material such as, for example, helpful tables or charts,
reports specific to the industry or market, news articles that are particularly relevant to the company or industry.)

• Section IX: Appendix or Bibliography

Sources of Information for the entire document is required.
Don’t forget to track references. Don’t plagiarize! It’s okay to use someone else’s work as long as you cite it and as long as
you quote it, if it’s a direct quotation. Put all cited references in the Reference section here. Write a reference (appendix or
bibliograph) sections with APA Style.
 Business Model Canvas (template attached)
Source :
Kuratko, D.F.(2014). Entrepreneurship: Theory, Process, Practice (9th ed). Cengage Learning Australia.