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  • Principles of Marketing: Ahria Niversity Slamabad

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    The document provides guidelines for a marketing assignment, including criteria for marking, formatting guidelines, and the assignment question. Students are asked to discuss what market segmentation is, how companies use it to cater to markets, and briefly provide an example of how a company uses segmentation. They will be marked based on their critical analytical approach, use of theory, writing style, and prioritizing quality over quantity.

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    Principles of marketing

    Original Title

    Assignment_No 1 PoM

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    The document provides guidelines for a marketing assignment, including criteria for marking, formatting guidelines, and the assignment question. Students are asked to discuss what market segmentation is, how companies use it to cater to markets, and briefly provide an example of how a company uses segmentation. They will be marked based on their critical analytical approach, use of theory, writing style, and prioritizing quality over quantity.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    6 views1 page

    Principles of Marketing: Ahria Niversity Slamabad

    Uploaded by

    javeria
    The document provides guidelines for a marketing assignment, including criteria for marking, formatting guidelines, and the assignment question. Students are asked to discuss what market segmentation is, how companies use it to cater to markets, and briefly provide an example of how a company uses segmentation. They will be marked based on their critical analytical approach, use of theory, writing style, and prioritizing quality over quantity.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    BAHRIA UNIVERSITY ISLAMABAD

    Principles of Marketing
    Assignment 1

    Criteria for Marking

     Critical and analytical approach adopted


     Demonstrate familiarity with appropriate management theory and use of theory to justify your argument
     Presentation of report, good writing style i.e. grammar/spelling
     Keep in view that quality rather than quantity is preferred

    Formatting guidelines:

     Use the font style “Times New Roman” or “Arial” and font size “12”.
     It is advised to compose your document in MS-Word format.
     Use black and blue font colors only.

    Question
    What is market segmentation? How does a company use market segmentation to cater to the market?
    Briefly provide a suitable example of how a company uses market segmentation to sell its products or
    services. (10 Marks)

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