1.

0 EXECUTIVE SUMMARY

1.1 Introduction

Optimal Water Limited is determined to venture into production of Quality water bottle to the
general public, water is life and is the basic needs to human beings apart from food, shelter and
clothing. It is needed for almost everything and everywhere. Optimal water wishes to use latest
water treatment system using combination of standard treatment and reverse osmosis. The
Company was fully registered with PACRA and issued with the certificate of incorporation on
10th June, 2020 Certificate No.29000932. The Business has a startup Capital Equity of K500,
000.00, The plant, pond, boreholes, treatment , reserve Machines and other essentials amount to
a total value of K300,000.00 .

1.2 OUR PRODUCTS

Optimal Water Production Company will be dedicated in producing of standard products with the
environmental consideration and also to give our customers Value for their Money. The Main
product include the following:

 Pure Bottled Water

 DISPENSABLE Water (in the nearest future)

1.3 OUR MISSION AND VISION STATEMENT

 Our Vision is to establish a standard Bottled Water production Company whose product
will be sold not only in Lusaka but also throughout Zambia.
 Our mission is to establish standard competition with leaders in the industry such as
Manzi Vally, Aqua Savana ( Trademark of Eurpoean Refreshments), Vatra, (Big tree)
Aqua fresh etc.
 We want to build a bottle water production business that will be listed among the top 5
bottled water brands 3rd Year in Zambia and across Africa
 Create Employment opportunities in our Country

1.4 Market Analysis

Market Trend

If u are conversant with the trend in the industry u will agree that competition is in different
stages, they is competition amongst bigger corporations such as Zambian breweries, Trade kings ,
……….. And also competition among smaller and medium scale bottled water production
companies. The major in the bottled water production industry is the adoption of eco-friendly
approach towards the production and packaging of bottled water. As the matter of fact, the
industry‘s adoption of eco-friendly will likely persuade environmentally conscious consumers to
buy its products, while increasing operators efficiency.

1.5 OUR TARGET MARKET

Our target Market can’t be restricted to just a group of people, but all those who reside in ideas of
what our target market would be expecting from us. We will engage in wholesale and retail
distribution to the following

 Restaurant and canteen 10,000.

 Event Planners, Parties and Corporate Functions 15,000
 Super Market Such as Shoprite, Cheers, Spar, Pick n Pa 30,000 each
 Student events 5,000
 Government departments/ offices 19,000
 Business people 30,000
 Hotels, Lodges, Motels, Guest houses 22,000
 Other Clients and everybody in our target location 40,000
171,000

1.6 OUR COMPETITIVE ADVANTAGE

A close study revels great competition as a matter of fact, you have to be highly creative in the
market approach in that in mind we are prepared to compete favorably with other sachet and
bottle water production companies in Lusaka and throughout Zambia. Our aim is launching
standard attractive bottled brand that will be a preferred choice .optimal will engage experience
and specialized management team who understand how to grow the business from the scratch to
become a national phenomenon and also our excellent customer service culture will count as a
strong strength for the business.

1.7 OBJECTIVES OF THE BUSINESS

 To produce and distribute market with our unique formula water in every Zambian home
 Implementation of Uniform price, one price method all over the country
 Create market for local and domestic consumers

1.8 SUMMARY OF ASSUMPTIONS

 Some basic assumptions were made so as to make estimates of the finances required
to venture into such a business. Most of the data was availed to us by water
beverages companies and this helped us to come up with a cash flow statement,
income statement and the balance sheet that were projected.

3
1.9 PROJECTED CASH FLOW STATEMENT
Throughout the year running, the cash flow indicates a positive balance of
K…………………….. This shows that with our investment, we can still be able to
carry on business and still make profit despite having our monthly expenses.

1.10 BUSINESS PROFITABILITY

Our projected income statement indicates that our business has a net profit margin of
…………… and a gross profit margin of ………… indicating that our business is
worthwhile and viable.

1.11 BREAK EVEN ANALYSIS

Optimal water has a contribution of K……………… and a break even point
ofunits / shops and in value it is K………….. The margin of safety is ……..units.

2.0 BUSINESS DESCRIPTION

Optimal is the Company name. It is owned by Mrs. Emelia Chisanga. The company deals in
production of Water.

Name of Company : Optimal Water

Type of Industry : Water Production

Product : Bottled Water,

Business Address : Plot No. 4044 Ring Road Bank :

Business Banker : Standard Chartered

Company Lawyer : Hobby Kabwe & Company

3.0 BUSINESS LOCATION

The business is located at plot No. 4044 ring road, woodlands Chalala, Surrounded by middle
income developed areas, the property is sitting on 4,900 square meters of land, it has 3 boreholes
three, 10,000 overhead reserve tanks holding total of 30,000 liters of water, 2 separate production
plant consist of 1000sm and 1500sm respectively, water production system machines, laboratory
room, dispatch office and office for middle managers staff toilet and guard house.
4.0 PRODUCT DESCRIPTION

Optimal Water limited produces water bottle and sachet, the company will develop unique
packaging to meet each individual.

4.1 PACKAGING SIZE TABLE

Our product will be in the following:-

PLASTICS BOTTLES

300ls

The Water Plant will use water filtration systems to remove harmful impurities in the water

4.2 Equipment / machines you need in producing safe pure water/ bottled water

 Sachet/ bottle Water Packaging Machines

 Shrink wrapping machine
 Pre-water treatment Set (4ton)
  Complete reverse Osmosis system with 2 tons tank
 Data coding machine
 Labelling machine

4.2 Production Process

The process aims to guarantee the highest safety standard for drinking water and ensure a test that is in
accordance with consumer preferences.

Water is carefully collected and received through stainless steel pipes from the company well test are
done to monitor abnormalities. It is taken to filtration system to remove chlorines and
THMs(trihalomethanes) . A water softener is used to reduce water hardness, unwanted minerals are
removed through reverse osmosis, selected minerals are added to cater consumer preferences, it is passed
to another macro-filtration to remove particles as small as 0.2 microns. Ozone disinfection is the third
highly reactive form of oxygen which is monitored hourly, the filling room is properly sanitized to ensure
bottling is done in a microbiological environment.

Quality packaging is conducted by human inspection using latest modern design to ensure removal of any
defects. Lastly sanitation is the last stage ensuring maximum cleanliness is effectively implemented. .

 Packaging

Packaging equipment, such as cap and label applicators and date coder operation efficiency, should be
inspected regularly for correct application, legibility and accuracy. Contents of the filled product bottles
should be verified regularly based on volume or weight.

Container and closure samples should be pulled from the production line (just before filling) and tested
quarterly to be sure they are free of bacterial contamination. Four samples of each type of bottle and each

5.0 Market Overview

5.1 Market goal

Zambia has about 17 million people with about 9 million live in hot humid tropical region certainly
needs clean safe water, which has made upcoming entrepreneurs to take advantage and meet the demand
for most households . However, even before the massive shortages of clean water supply, demand for
bottled drinking water is growing, about 6 million people in Zambia still lack access to clean basic water.
Unlike many other countries in the region Zambia has more water resources but do not have adequate
means to supply and provide every household with clean healthy water. Optimal intend to reach market
share of 50% among targeted markets in the long run. We are in business to engage in wholesale
distribution and to retail water to the following groups of people;

• Restaurants and Canteens

• Event Planners, Parties and Corporate Functions

• Students

• Everybody in our target market location

5.2 Market Objectives

 Maintain positive, steady sales growth each quarter

 Achieve increase in market penetration every two quarters
 Generate brand equity so that H20 industries becomes a household word within the industry
 Attain 50% market share

Customer Qty Unit Price K Income K

Restaurant and canteen 10,000 3 30,000
Event Planners 5,000 3 15,000
Corporate Functions 5,000 3 15,000
Parties , 5,000 3 15,000
Shoprite, 10,000 3 30,000
Pick n Pay 10,000 3 30,000
Cheers 10,000 3 10,000
Student events 5,000 3 15,000
Business people 30,000 3 90,000
Inter-Continental Hotel 12,000 3 36,000
Taj Pamodzi Hotel 10,000 3 30,000
Government officials 19,000 3 57,000
All Other Clients 40,000 3 120,000
Total 171,000 K 493,000
Product quality monitoring should be set up on a regular schedule throughout the production run, or
bracketed period, dependent upon the parameter and the type of water being produced. The following
tests are typically recommended for in-house product water testing (some are specific to certain types of
water, such as fluoride). Testing frequency for these parameters is usually at production start-up and at
regular intervals throughout the specified production period.

Conductivity. Monitor conductivity frequently to confirm product consistency. Taste. Perform periodic
testing to determine that the taste remains pleasant. pH. Natural waters should remain within a pH range
of 6.5–8.5 (purified/ distilled/RO usually fall into a lower pH range of 5–7).

Fluoride. Fluoridated product water is generally tested at start-up and a couple of times per shift to ensure
consistent levels. If the fluoride is naturally occurring, levels should be around 2 mg/L (1.3 mg/L if it is
being added to the product water).

Ozone residual. Recommended monitoring is every 1/2 hour. A spike in ozone levels can lead to product
quality problems depending on the chemical makeup of the water being ozonated. Ozone residual should
fall between 0.1 and 0.4 ppm. The appropriate level for a particular water should be determined based on
the water chemistry and regular microbiological testing. Various adjustments coinciding with testing of
ozone, micro and bromate may be required to determine the appropriate levels.

Microbiological. Weekly coliform testing should be done on source and product waters by an approved
laboratory. Some bottlers have their in-house labs approved by the state for coliform testing, but most
send it to a certified laboratory. In addition to satisfying regulatory requirements, these independent
results offer a check and balance against the in-house test results. Bottlers using a municipal source don’t
have to do the weekly testing on the source as it is already tested by the municipality. The finished
product water should be tested in-house by the bottler daily. Testing may also be done more frequently in
order to bracket production runs.

Detailed records of the quality monitoring program tests should be maintained on-site for at least five
years.

These recommendations are not all encompassing for every type of facility and/or type of water produced.
Bottlers should consult their equipment suppliers, regulators and/or a consultant who is experienced in the
bottled water industry about the in-house quality monitoring program that is appropriate for their facility.
The International Bottled Water Association (IBWA) is an excellent resource to bottlers for information
and tools to help develop effective HACCP plans and quality 

1.1 OBJECTIVES OF THE BUSINESS

(i) To produce and distribute market with our unique formula water in

every Nigerian home.

(ii) Implementation of uniform price “one price method” all over the

country.

(iii) The use of our industrial activities to expertise people skills.

(iv) Creating market for local and domestic consumers.

(v) To create employment opportunities for Nigerian youths.

1.2 VISION STATEMENT

My vision is to ensure the production of quality water to be used by the human

beings and also basically for cost effectiveness and guaranteed availability of the
products.

1.3  MISSION STATEMENT

My mission is to use the best method of production, create employment

opportunities in line with the transformation agenda of the Federal Government.

1.4 ECONOMIC IMPORTANCE

Provide high quality products

Provide superior customer service

It will improve the sanitary intake of water for rapid growth.

1. A major contribution to national development

1.5 LOCATION OF THE INDUSTRY

The VICK-WILLS shall be located at 300 Nwaniba Road, Uyo Local Government Area
in Akwa Ibom.  The reasons for the choice of location include the following:

1. Accessibility to Landed Property

2. Constant electricity supply

iii. Good access road connecting many business towns, and recreational

centres in Nigeria.

1. Presence of raw materials that can support industrial products.

1.5.1 ENVIRONMENTAL/INFRASTRUCTURAL ANALYSIS

Every business is subjected to the effect of environmental and infrastructural

factors. It means this business would also be subjected to effect of some
environmental factors which would be below:

(A) Economic Factors: Under this factors, the following are very important

to consider:

(a) The stage of the business cycle

(b) Inflationary and deflationary trends

(c) Monetary and financial policies etc

(1) Political Factor (Government)

(2) Technological factor

(3) Demographic factor (changes in population)

(4) Cultural factor.

(B) Infrastructural factors like Power Supply and provision of access roads

are also considered necessary for any firm or business to thrive well.

Pay N10,000 to Time-Wise Technology Enterprise, First Bank-2033261630

Send us your email, name and topic of choice to 07037836887.

Upon confirmation of your payment you will get the material immediately.

DESCRIPTION AMOUNT (K)

Electricity 3,000,000
Water 1,500,000
Salaries 7,500,000
Transport 3,643,225
Advertising 1,200,000
Depreciation 875,000
Contingences 5,464,839
Business registration Pacra 23,183,064
Zema
ZPPA
All Council Certificates

Total indirect costs