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China Mediaexpress Inter - City Bus TV Media Research Report
China Mediaexpress Inter - City Bus TV Media Research Report
Method
Result
Detail data
Background
research.
èFujian Fenzhong Media Co., Ltd was founded in May 2002 with a registered capital of
Fenzhong Media Co., Ltd , China MediaExpress has been committed to offering highly
efficient quality programs, ads and information services for TV on inter-city and city-
suburban (county town) shuttle buses and coaches. The company has been
consolidating cooperation with big coach companies and its business has already
èChina MediaExpress has a set of audiovisual passenger vehicle player that has won
a national prize and an automatic control system, the two of which combine to empower
the automatic play of programs upon the start of the vehicle and to insert a commercial
èContent:
èInter-city bus: refers to buses have 27+ seats, travel between cities and take
on-bus LCDs.
as record media for download, playback and manage programmes and ads. Such
èVehicle amount and sum of passengers: all the data are categorized by the
Method
Result
Detail data
China MediaExpress inter-city bus TV Media
Bus TV Media Brief
èThe following data of China MediaExpress inter-city bus TV Media was collected in July,2008.
Media
Audience
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
China MediaExpress inter-city bus TV Media
Bus TV Media Brief
è The following data of China MediaExpress inter-city bus TV Media was collected in July,2008.
Bus Company Contracted Vehicle Monthly Sum of
on-bus LCD Screen
Location Amount Passenger(10k)
Total 13,673 30,354 5300
Shang hai 2127 5114 820
Tianjin 1509 3185 472
B e ijing 1497 3310 902
Cho ng qing 1230 3146 415
Fuzho u 1177 2472 386
N anjing 1176 2409 428
C he ndu 917 1890 338
Y anc he ng 624 1319 199
Shijiazhuang 607 1301 339
Shanto u 523 1421 182
C hangzho u 502 1093 196
G uangzho u 501 1033 147
Huaian 495 998 182
Huizho u 276 589 84
Xiam e n 274 567 122
He yuan 238 507 89
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
China MediaExpress inter-city bus TV
Media Vehicle’s Coverage
è Until July 2008,China MediaExpress inter-city bus TV Media Covered 55% of all
advertising inter-city buses, and 81% of those with hard disk playback devices.
Others
45%
China
MediaExpre
ss
81%
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
China MediaExpress inter-city bus
TV Media On-bus LCD’s Coverage
è Until July 2008,China MediaExpress inter-city bus TV Media Coverd 57% of all
advertising On-bus LCD, and 82% of those with harddisk playback devices.
China Others
Mediaexp 18%
ress
57%
Others
43%
China
MediaExpre
ss
82%
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
China MediaExpress inter-city bus TV
Media Passenger’s Coverage
è Until July 2008,China MediaExpress inter-city bus TV Media Coverd 57% of all
passengers, and 85% of those experienced harddisk playback devices.
Others
China 15%
Mediaexp
ress
57%
Others
43%
China
MediaExpre
ss
85%
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
China MediaExpress inter-city bus TV Media
8 inter-city bus start Cities’ Brief
èThe chart below shows 8 inter-city bus start cities’ general situation until
July 2008. Monthly
Sum
Contracted Passenger
Vehicle (10k)
2 5 00 Contracted Vehicle Monthly Sum(10k) 1 0 00
2 12 7
90 2 900
2 0 00 82 0 800
15 0 9 14 9 7 700
1 5 00 600
1 1 77 1 17 6
47 2 500
1 0 00 38 6 428 400
50 2 501 300
5 00 196 27 4 200
1 47 122
100
0 0
ai
ou
en
n
u
ji
in
in
ho
ho
zh
am
gh
an
ij
nj
gz
gz
an
Fu
Xi
Ti
Be
Na
an
an
Sh
Ch
Gu
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
China MediaExpress inter-city bus TV Media
15second TVC audience’s statstic formula
è15second TVC will be played after every 30 minutes programe on the inter-city bus TV media.
èMonthly sum of passenger will be divided into 16 different group, depends on their travelling time spend on
inter-city bus.
0.5hr.-1hr. (exclude 1hr.) 1hr.-1.5hr. (exclude 1.5hr.)
1.5hr.-2hr. (exclude 2hr.) 2hr.-2.5hr. (exclude 2.5hr.)
2.5hr.-3hr. (exclude 3hr.) 3hr.-3.5hr. (exclude 3.5hr.)
3.5hr.-4hr. (exclude 4hr.) 4hr.-4.5hr. (exclude 4.5hr.)
4.5hr.-5hr. (exclude 5hr.) 5hr.-5.5hr. (exclude 5.5hr.)
5.5hr.-6hr. (exclude 6hr.) 6hr.-6.5hr. (exclude 6.5hr.)
6.5hr.-7hr. (exclude 7hr.) 7hr.-7.5hr. (exclude 7.5hr.)
7.5hr.-8hr. (exclude 8hr.) 8hr and longer
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
China MediaExpress inter-city bus TV Media
8 inter-city bus start cities’ CPM of inter-city bus TV media
Bus Company Monthly Sum of Monthly Sum of 15sec TVC CPM of15sec TVC
Location Passenger (k) Audience (k) Quotation1 (RMB)
Shanghai 8199 42139 152,000 3.61
Tianjin 4719 32375 83,000 2.56
Beijing 9017 69185 148,000 2.14
Fuzhou 3856 23782 62,000 2.61
Nanjing 4281 22499 58,000 2.58
Changzhou 1959 10077 26,000 2.58
Guangzhou 1469 9927 32,000 3.22
Xiamen 1220 4896 15,000 3.06
1:15sec TVC Quotation : The price for a 15sec TVC playback every 30mintues by China Media
Express inter-city bus TV media.
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
China MediaExpress inter-city bus TV Media
8 inter-city bus start cities’ CPM of their local TV media
èThe CPM of 8 inter-city bus start cities’ local TV media during Jan.,2008
to June, 2008.
CPM of a 15sec TVC broadcast in Local city TV
Bus Company Location
media (RMB)
Shanghai 140
Tianjin 59
Beijing 133
Fuzhou 268
Nanjing 153
Changzhou 317
Guangzhou 114
Xiamen 255
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
China MediaExpress inter-city bus TV Media
Medthods
Results
Data
Shanghai Ba-Shi(Group) Industrial Co.,Ltd.
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Shanghzi Zi-xing Passenger Transportation
Co.,Ltd.
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Tianjin Long Distance Transportation
Co., Ltd.
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Tianjin A-er-sha Passenger Transportation
Co.,Ltd.
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Tianjin Jin-yu Transportation Co.,Ltd.
2、On-bus LCD 24 6
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Beijin Yin-jian Transportation Co.,Ltd.
5th Branch
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Beijin Long-xiang A-er-sha Passenger
Transportation Co.,Ltd.
2、On-bus LCD 92 8
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Beijin A-er-sha Passenger Transportation
Co.,Ltd.
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Chongqing Long Distance Transportation
Group Co., Ltd.
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Fujian Vehicle Transportation Company
Fuzhou Branch
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Fujian Vehicle Transportation Company
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Fujian San-fu Express Passenger
Transportation Co., Ltd.
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Fujian Min-shen-fa Express Passenger
Transportation Co., Ltd.
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Min-yun Nan-fu Express Passenger
Transportation Co., Ltd.
2、On-bus LCD 58
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Xin-guo-xian Group (Fuzhou) Transportation
Co., Ltd.
2、On-bus LCD 43
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Huizhou Tai-hu Vehicle Transportation
Co.,Ltd.
2、On-bus LCD 5 89
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Fujian Min-nan Transportation Co.,Ltd.
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Jiangsu Nanjin Long Distance
Transportation Group Jin-lun Ads.
Branch
1、Contracted inter-city buses 691
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Jiangsu Yuantong Travel Transportation
Co.,Ltd.
2、On-bus LCD 47 7
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Nanjin Yin-fa Travel Transportation Co.,Ltd.
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Xin-guo-xian Group (Jiangsu)
Transportation Co., Ltd.
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Sichuan Chengdu Long Distance
Transportation (Group) An-jie Travel
Trans. Co.,Ltd.
1、Contracted inter-city buses 6 12
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Sichuan Vehicle Transportation Chengdu
Company
2、On-bus LCD 63 4
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Hebei Gao-ke Expressline Media Co.,Ltd.
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Shantou Chao-yang Vehicle Transportation
Company
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Changzou Highway Transportation Co.,Ltd.
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Guangdong Yue-yun Er-qi Transportation
Co.,Ltd.
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Guangzhou New Age Express Co.,Ltd.
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Huaian Vehicle Transportation Group
Advertising Department
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Jiangsu Yanfu Highway Transportation
Group Co.,Ltd.
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Jiangsu Yanfu Highway Transportation
Group Dongtai Branch
2、On-bus LCD 3 47
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Jiangsu Kuailu Yanchen Vehicle
Transportation Co.,Ltd.
2、On-bus LCD 11 9
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Dongtai Vehicle Transportation Company
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
Xin-guo-xian Group (Heping) Transportation
Co., Ltd.
2、On-bus LCD 50 7
3、
Monthly sum of passengers travle with contracted inter-city buses, divided by on-bus travelling time
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
AV Center under the Ministry of
Communication
Inter-city bus: refers to buses have 27+ seats, travel between cities and take
expressway only.
Harddisk playback mode: refers to the AV devices use harddisk (non-DVD/VCD/CF)
as record media for download, playback and manage programmes and ads. Such
devices also must have password and playlist control function.
Data source:CTR through questionnaire survey collecting data from bus companies and AV
Center under the Ministry of Communication. All the original data provided by bus companies
and AV Center under the Ministry of Communication.
appendix:China Media
Express
(Air-Bus TV Media)
Fuzhou International Airport Air-bus Co.,Ltd.
1、Contracted Air-bus 25
2、On-bus LCD 53
3、
Monthly sum of passengers travle with Air-buses, divided by on-bus travelling time
Explanation:
1、China Media Express bus TV media services also covered Air-bus TV media. Above statistics
provided by bus companies.
2、Air-bus: refers to the bus services which permitted by the authority, operate between airport and city
area.
Data source:CTR through questionnaire survey collecting data from bus companies. All the
original data provided by bus companies.
Thanks!