10/21/2020 CIA-2

CIA-2
* Required

Morning slot: (09:30 AM to 10:30 AM)

Course Outcomes
C308.1: Develop proficiency in interpreting marketing strategies in the digital age.
C308.2: Demonstrate the process of blog creation and evaluate social media promotional campaigns.
C308.3: Practice digital marketing strategies for online customer acquisition and engagement
C308.4: Evaluate the outcomes of digital marketing channels for business success.
C308.5: Develop an understanding of global digital practices for marketing and promotions.

Attempt all Questions

30 X 1 Mark = 30 Marks

A small commission every time a reader clicks through to a site you recommend
and makes a purchase is_____ (CO2, BL1) *

Affiliate marketing

Visual Marketing

Media marketing

None of these

https://docs.google.com/forms/d/e/1FAIpQLSd1rYPqDdGEH7P2yyVBidqFZhc8e0MnE9Qzny_1RU3wTC0BRw/formResponse 1/11
10/21/2020 CIA-2

Which of the following is not a Type of LinkedIn ads ____ (CO2, BL1) *

Dynamic Ads

Text Ads

None of these

Sponsored InMail

Which of the following are types of SEO? (CO3, BL1) *

On Page SEO

On Page and FrontPage SEO

Front Page SEO

On Page and Off Page SEO

Youtube was launched in the year? (CO2, BL1) *

2004

2006

2003

2005

https://docs.google.com/forms/d/e/1FAIpQLSd1rYPqDdGEH7P2yyVBidqFZhc8e0MnE9Qzny_1RU3wTC0BRw/formResponse 2/11
10/21/2020 CIA-2

A value that's used to determine ad position (where ads are shown on a page
relative to other ads) and whether ads will show at all (CO3, BL1) *

AdWords

AdRank

Customer value

None of these

Components of Quality Score are ____ (CO3, BL1) *

Relevancy

CTR

Landing Page

All of these

The Content created communicates the purpose with____ (CO2, BL1) *

Consistency

Uniqueness

All of these

Value

https://docs.google.com/forms/d/e/1FAIpQLSd1rYPqDdGEH7P2yyVBidqFZhc8e0MnE9Qzny_1RU3wTC0BRw/formResponse 3/11
10/21/2020 CIA-2

The basic Google search ads built for mobile, often featuring extra add-on
extensions like click-to-call or maps are known as ____ . (CO3, BL1) *

Mobile search ads

Link Ads

Media ads

None of these

Content Marketing strategy involves _____ (CO3, BL1) *

Measurement methodology

Lead mapping

Marketing personas

All of these

Advantages of Instagram are ____ (CO2, BL1) *

Visual Marketing Features

Understanding Demographics

All of these

Easy to Target (and Retarget) Audience

https://docs.google.com/forms/d/e/1FAIpQLSd1rYPqDdGEH7P2yyVBidqFZhc8e0MnE9Qzny_1RU3wTC0BRw/formResponse 4/11
10/21/2020 CIA-2

Which of these are components of video marketing strategy? (CO3, BL1) *

Resource Allocation

Customer engagement

Educating customers

All of these

_____ is using videos to promote and market products or services, increase

engagement on digital and social channels, educate consumers and customers,
and reach audience with a new medium. (CO3, BL1) *

Mobile Marketing

Video Marketing

Content Marketing

All of these

_____ is an art of marketing your business to appeal to mobile device users.

(CO3, BL1) *

Mobile Marketing

Video Marketing

Content Marketing

None of these
https://docs.google.com/forms/d/e/1FAIpQLSd1rYPqDdGEH7P2yyVBidqFZhc8e0MnE9Qzny_1RU3wTC0BRw/formResponse 5/11
10/21/2020 CIA-2

Which of these ways are used to calculate ROI in email marketing? CO2, BL1) *

Number of email subscribers who purchase

All of these

Landing page conversion percentage

Number of clicks of links in each email

By combining User generated content and brand content, we are creating

opportunities for visitors to stay on our website. (CO2, BL1) *

False

True

Which of these are types of Mobile Marketing Strategies? (CO3, BL1) *

App-based marketing

Location-based marketing

In-game mobile marketing

All of these

CTR is high for ads in top positions. (CO3, BL1) *

https://docs.google.com/forms/d/e/1FAIpQLSd1rYPqDdGEH7P2yyVBidqFZhc8e0MnE9Qzny_1RU3wTC0BRw/formResponse 6/11
10/21/2020 CIA-2

True

False

Which of these are customer acquisition tactics? (CO3, BL1) *

Increase Engagement from Unopened Emails

Update and Republish Old Content for a Ranking Boost

Aligning Search Intent to Content Upgrades

All of these

How companies are using Social media? (CO2, BL1) *

To reach potential employees

For internal communication

All of these

To reach end-consumers

A value that's used to determine ad position (where ads are shown on a page
relative to other ads) and whether ads will show at all (CO3, BL1) *

AdWords

AdRank

Customer value

None of these

https://docs.google.com/forms/d/e/1FAIpQLSd1rYPqDdGEH7P2yyVBidqFZhc8e0MnE9Qzny_1RU3wTC0BRw/formResponse 7/11
10/21/2020 CIA-2

Good content involves______ (CO3, BL1) *

Understanding your target audience’s needs

Defining your organizational ability to meet them

Setting content goals to address those needs

All of these

Which of these are components of product positioning? (CO3, BL1) *

Value proposition

Marketing mix

USP

All of these

______ let you add phone numbers to your ads, which can significantly increase
click through rates (CO3, BL1) *

Call extensions

Site links

App extensions

None of these

https://docs.google.com/forms/d/e/1FAIpQLSd1rYPqDdGEH7P2yyVBidqFZhc8e0MnE9Qzny_1RU3wTC0BRw/formResponse 8/11
10/21/2020 CIA-2

Which of these are the components considered while targeting audience? (CO3,
BL1) *

Size of group

Potential of group

PEST analysis

All of these

Brand involves ____ (CO3, BL1) *

Name or design of the company

Logo of the company

Tagline of the company

All of these

Which of the following is an illegal way of SEO? (CO3, BL1) *

Creating doorway Pages

Link Building

Writing Meta Tags

None of these

https://docs.google.com/forms/d/e/1FAIpQLSd1rYPqDdGEH7P2yyVBidqFZhc8e0MnE9Qzny_1RU3wTC0BRw/formResponse 9/11
10/21/2020 CIA-2

Which of these are segmentation variables? (CO3, BL1) *

Demographic

Geographic

Psychographic

All of these

Instagram is a Technology crossover between Smartphone and photography

(CO2, BL1) *

False

True

Easiest ways to get more readers for your blog are (CO2, BL1) *

All of these

Promote blog on social media

Connect with other bloggers

Respond to news stories on blog

Content Marketing involves _____ (CO3, BL1) *

https://docs.google.com/forms/d/e/1FAIpQLSd1rYPqDdGEH7P2yyVBidqFZhc8e0MnE9Qzny_1RU3wTC0BRw/formResponse 10/11
10/21/2020 CIA-2

Educating customers

Customer Persuasion

Entertaining customers with the help of various appeals

All of these

Page 2 of 2

Back Submit

Never submit passwords through Google Forms.

This form was created inside of JSS Academy of Technical Education, NOIDA. Report Abuse

 Forms

https://docs.google.com/forms/d/e/1FAIpQLSd1rYPqDdGEH7P2yyVBidqFZhc8e0MnE9Qzny_1RU3wTC0BRw/formResponse 11/11